{$inpagemarkup}

Search News

Results: 1-10 of 705


North Yorkshire cycle hub up for top tourism award

22 Mar 2024

Rob Brown, co-director of Dalby Forest Cycle Hub, a not-for-profit hire scheme has been nominated for the Tourism Superstar 2024 award, run by VisitEngland.
Read more…

Independent retail bodies welcome new report aimed at tackling retail crime.

21 Mar 2024

ACS (The Association of Convenience Stores) and the Federation of Independent Retailers (The Fed) have both welcomed a new report published by the Association of Police and Crime... Read more…

Indie retailers outperformed supermarkets in sales of organic food, wellness and beauty products in 2023.

21 Mar 2024

As reported by Healthstores UK, new data contained in the 2024 Soil Association Organic Market report shows that independent retailers delivered an impressive 10% growth in 2023, with... Read more…

Cheltenham beer shop and bar wins top UK award.

21 Mar 2024

An independent bottle shop and bar in Cheltenham has been named as the UK's Independent Beer and Wine Retailer of the Year 2024 at the Drinks Retailing Awards. 
Read more…

Welsh Government Announce £20m Future Proofing Fund for Retail Businesses in Wales

21 Mar 2024

A number of organisations, including Bira (the British Independent Retailers’ Association), other trade associations, BIDs and unions have met with officials from the Welsh Government to... Read more…

High Street Faces 'Unprecedented Challenges' says Trade Association

21 Mar 2024

The British Independent Retailers’ Association (Bira) has reacted to data released by PwC and the Local Data Company exploring the state of the UK retail landscape.
Read more…

Greeting Card Association expresses concern on new evidence Royal Mail prioritising parcel deliveries over letters.

6 Mar 2024

The Greeting Card Association has reacted to a BBC Panorama programme lifting the lid on Royal Mail management prioritising parcel delivery over letters, which it says are in contradiction of... Read more…

Kate Bush named as Record Store Day ambassador.

4 Mar 2024

Pop star Kate Bush has been announced as an ambassador for this year's Record Store Day, on 20 April.
Read more…

Shortlist for Independent Bookshop of the Year 2024 revealed.

4 Mar 2024

The British Book Awards has announced its shortlist for Independent Bookshop of the Year. 
Read more…

Local Bike Shop Day 2024 confirmed for Saturday May 4th.

4 Mar 2024

The ACT is happy to confirm the date for Local Bike Shop Day 2024 as Saturday 4 May, the weekend of the early May Bank Holiday.
Read more…

Back to news menu

Bring your craft store to life

Posted on in Business News, Creative News

Ball of wool

Maximising a store's full potential isn't as daunting or expensive as some would think.

There are some easy ways to inject a bit of freshness and make the most of your space, inspiring customers through clever layouts and considered visual displays.

Here are five simple and effective ways to brighten up your store and get the creative juices flowing.

Window to the soul

Your first thing to consider should be your shop window.

The shop window display is the key and the most important part of visual merchandising, they provide the first opportunity to convince a brand-new customer to take a look inside.

A great way to catch someone's eye is to convey a story through a visually striking concept and well-thought out theme.

If you can execute these concepts effectively, with a hint of DIY, you can give customers some inspiration from the get-go and encourage footfall.

Branding, branding and more branding

Once you have pulled a customer through your doors, the next step is to convince them to stay.

Is your brand consistently represented throughout your store?

You want to make sure that your brand is visible all around the store. Incorporate the colour and its varying shades throughout the store to strengthen your brand identity.

Signing the way

Welcoming, dedicated areas with well-placed simple signs is crucial to helping customers find particular products.

Put your best on display

How can you conjure up some creativity in your product groupings? Highlight your best-sellers on an attractive display and place them next to complementing products.

The grouping of similar products can encourage impulse buying.

Visual displays can also be a useful tool to expose customers to other merchandise without being too overwhelming.

It's crucial to showcase your merchandise in different ways.

Use different shapes and sizes, add height and depth wherever possible. Using an attractive mix of baskets can also set you apart.

Give them a break

A shop should be more than just a box filled with colourful trinkets, you can introduce benches and chairs into the design of the shop for those partners of your customers who want to rest their legs while your customers spend more time shopping and taking in the creativeness that is your shop.

If you want to read more about bringing your craft store to life, click here.

Back to news menu

Useful links

If you have any other queries please contact us.