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Funding to support the high street

15 Apr 2019

Government funding is in place to support the high streets
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Making Tax Digital for VAT Business Webinars

12 Apr 2019

A further two webinars are taking place in April to provide businesses with the support needed to transition into the new Making Tax Digital scheme
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1/3 of traffic in fashion retail comes from mobile search

8 Apr 2019

A third of traffic and orders for large online fashion retail brands comes from mobile search and social. What can indie retail learn from this?
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Technology may hold the key

8 Apr 2019

Technology may be the key to competing with the larger brands, like Amazon
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Stationery Show London 2019

8 Apr 2019

Get ready for this year's Stationery Show London
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Changes to Wage Rates, Tax Rules and Business Rates

8 Apr 2019

Changes to wage rates, tax rules and business rates from the 1st of April
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Bring your craft store to life

5 Apr 2019

Visual merchandising tips to bring your craft store to life
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South Downs Bikes, back for another Local Bike Shop Day!

28 Mar 2019

South Downs Bikes has been around for 14 years and is now a renowned indie bicycle company with two shops in Storrington and Worthing
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Crime Report 2019

28 Mar 2019

ACS' Crime Report 2019 brought together responses from 7,000 stores
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Choosing a finance provider, avoid the pitfalls #2

26 Mar 2019

Following an increase of incoming calls querying finance providers in the cycles market, the ACT are publishing a mini-series to answer the trade's questions.
Read more…

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Bring your craft store to life

Posted on in Business News, Creative News

Ball of wool

Maximising a store's full potential isn't as daunting or expensive as some would think.

There are some easy ways to inject a bit of freshness and make the most of your space, inspiring customers through clever layouts and considered visual displays.

Here are five simple and effective ways to brighten up your store and get the creative juices flowing.

Window to the soul

Your first thing to consider should be your shop window.

The shop window display is the key and the most important part of visual merchandising, they provide the first opportunity to convince a brand-new customer to take a look inside.

A great way to catch someone's eye is to convey a story through a visually striking concept and well-thought out theme.

If you can execute these concepts effectively, with a hint of DIY, you can give customers some inspiration from the get-go and encourage footfall.

Branding, branding and more branding

Once you have pulled a customer through your doors, the next step is to convince them to stay.

Is your brand consistently represented throughout your store?

You want to make sure that your brand is visible all around the store. Incorporate the colour and its varying shades throughout the store to strengthen your brand identity.

Signing the way

Welcoming, dedicated areas with well-placed simple signs is crucial to helping customers find particular products.

Put your best on display

How can you conjure up some creativity in your product groupings? Highlight your best-sellers on an attractive display and place them next to complementing products.

The grouping of similar products can encourage impulse buying.

Visual displays can also be a useful tool to expose customers to other merchandise without being too overwhelming.

It's crucial to showcase your merchandise in different ways.

Use different shapes and sizes, add height and depth wherever possible. Using an attractive mix of baskets can also set you apart.

Give them a break

A shop should be more than just a box filled with colourful trinkets, you can introduce benches and chairs into the design of the shop for those partners of your customers who want to rest their legs while your customers spend more time shopping and taking in the creativeness that is your shop.

If you want to read more about bringing your craft store to life, click here.

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