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Funding to support the high street

15 Apr 2019

Government funding is in place to support the high streets
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Making Tax Digital for VAT Business Webinars

12 Apr 2019

A further two webinars are taking place in April to provide businesses with the support needed to transition into the new Making Tax Digital scheme
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1/3 of traffic in fashion retail comes from mobile search

8 Apr 2019

A third of traffic and orders for large online fashion retail brands comes from mobile search and social. What can indie retail learn from this?
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8 Apr 2019

Technology may be the key to competing with the larger brands, like Amazon
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Stationery Show London 2019

8 Apr 2019

Get ready for this year's Stationery Show London
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Changes to Wage Rates, Tax Rules and Business Rates

8 Apr 2019

Changes to wage rates, tax rules and business rates from the 1st of April
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Bring your craft store to life

5 Apr 2019

Visual merchandising tips to bring your craft store to life
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South Downs Bikes, back for another Local Bike Shop Day!

28 Mar 2019

South Downs Bikes has been around for 14 years and is now a renowned indie bicycle company with two shops in Storrington and Worthing
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Crime Report 2019

28 Mar 2019

ACS' Crime Report 2019 brought together responses from 7,000 stores
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Choosing a finance provider, avoid the pitfalls #2

26 Mar 2019

Following an increase of incoming calls querying finance providers in the cycles market, the ACT are publishing a mini-series to answer the trade's questions.
Read more…

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Set the date for Local Bike Shop Day 2019

Posted on in Business News, Cycles News

local bike shop day

The Association of Cycle Traders (ACT) and Dan Jones are proud to announce this year's Local Bike Shop Day, celebrating independent bike shops all around the UK, as the 4th May 2019.

Local Bike Shop Day gives specialist, independent bike shops the chance to exhibit what makes their shop stand out, why consumers should shop local and what sets them apart from bigger national retailers - specifically the passion, knowledge and individual service IBDs provide to help customers get the most out of cycling. Local Bike Shop Day welcomes the more experienced riders but its objective is to open up the door to everyone, including first-timers, females and children.

REGISTER NOW  

The inaugural Local Bike Shop Day took place on 6th October 2018, celebrating indie bike shops across the country. In 2018 c.100 bike shops got involved, with some holding workshops, group rides and offering coffee and cake to welcome potential customers through their doors. Last year's event created a buzz on social media with the hashtag #supportyourlocalbikeshop used by retailers throughout the campaign to call on their local community to come along and show support.

Following industry consultation, Local Bike Shop Day 2019 will be held on the 4th of May to help draw in customers, old and new, as peak season starts - hopefully taking advantage of some sunny and warm spring weather.

Ongoing support for IBDs

Engaging and developing personal relationships with potential customers is important, especially with the omnipresence of ecommerce and Local Bike Shop Day provides a way of getting these people into store. The events or offers created to entice customers is up to the individual dealer but working together with the local community to raise awareness about the event is essential. The local council, newspapers, groups and other shops should all be involved where possible. Further ideas and guidance to help IBDs make Local Bike Shop Day a success will be published over the next few months, including a download pack.

Inspiration for Local Bike Shop Day was taken from Record Store Day, which has been developed and nurtured by the Entertainment Retailers Association (ERA) over the last 12 years to make it the success that it is today.

Daniel Jones, owner of Random Adventure, was enthused by the success of Record Store Day and was the driving force to make the event happen in 2018. Dan worked with Deryck Jones, owner of Modesto Works, to create and develop the Local Bike Shop Day brand and identity.

The ACT sit alongside ERA as part of the Independent Retailers Confederation (IRC) and find themselves in the unique position to learn lessons about how to emulate their success for the cycles market.

What next?

Retailers can register their shops for Local Bike Shop Day 2019 here.
*IBDs do not have to be a paying member of the ACT to register.

support LBSD  


Reader Comments (2)

I'd like my shop to be involved, but do I need to be a full ACT member to do so? Cheers

Alexander Cook, 11 Mar 2019

Local Bike Shop Day (LBSD) is open to all members, supported by the ACT, but it is your day. Everyone is welcome, all you need to do is register for free as an ACT member or login to sign up for LBSD 2019.

Hannah | ACT, 12 Mar 2019

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