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Download the Indie Retail face covering poster to inform customers and staff of the new law

25 Sep 2020

It is now compulsory for all retail workers in England to wear face masks from today, Indie Retail has created a Face Covering Poster for shops to display outside to inform customers and... Read more…

Join BIra, Google and Pointy for a live webinar on bringing your business presence online

24 Sep 2020

4 out of 5 consumers use Google search engines to find information like store address, hours, and directions. But will they find yours? Read more…

Download and display QR codes for the NHS Covid-19 contact tracing app launched today

24 Sep 2020

The NHS Covid-19 contact tracing app is due to be launched on 24 September in England and Wales. To use the contact tracing app businesses will need to download and display QR codes.
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Maybe* shows businesses how to be more 'Gymshark' on social media

23 Sep 2020

In the latest demonstration of their insight tool Maybe* are showing businesses how to replicate Gymshark's successful tactics to improve results and increase ROI.
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How Maybe* are helping Local Authorities and Bids upskill their businesses in social media

16 Sep 2020

Maybe*'s latest video on helping Local Authorities and Bids to upskill their businesses in social media so that they have the tools they need to engage online and drive sales in the lead up... Read more…

Local Bike Shop Day 2020 celebrated by record number of shoppers across the nation

15 Sep 2020

Local Bike Shop Day's postponed date of 5th September was the perfect time to celebrate the recent upturn in cycling and draw attention to allthat local bike shops have done for us... Read more…

Government launches Bounce-back plans for consumer and retail industry

10 Sep 2020

A ‘bounce-back' plan of trade measures for the consumer and retail industry has been announced to help support businesses impacted by Coronavirus.
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Advertise your jobs with Indie Retail for FREE

8 Sep 2020

For a limited time only we are giving all retailers free access to the full range of Indie Retail job boards!
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Get Involved with Thinking of You Week taking place 21st-27th September

8 Sep 2020

Thinking of You Week has been celebrated every September for the last 7 years. This year it is 21st-27th September 2020; and there has never been a more appropriate year to send a card, to keep... Read more…

Crown Commercial Service asks SME's to complete Engagement Survey

2 Sep 2020

The 20 question Survey concentrates on market access, registration and PPQ/SQ submission
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Indie Bookshop Turnaround using the Power of Twitter

Posted on in Business News

The Petersfield Bookshop is an independent bookshop based in Petersfield, Hampsire, that experienced an unlikely turnaround in just one night using the power of the internet.

On the 14th of January The Petersfield Bookshop tweeted that they hadn't sold a single book throughout the entire day, estimating that this was the first time this had happened in the hundred years since it opened.

The tweet, posted by Robert Sansom, who has worked for the shop for 13 years, explained that not a single book had been sold all day and included photos of the empty bookshop. After a fortunate retweet from the fantasy and science fiction author Neil Gaiman, the post reached millions. The full tweet can be seen below.

  Mr Sansom said of the situation:

"It was really touching, people have been so kind. This will really make a difference. There are slow days, but it was a really unusual day for us to have not sold any books - no one wanted to come out because of Storm Brendan."

John Westwood, 56, whose family owns the store, said: "It blows me away. I don't understand social media because I'm old-fashioned, but when Rob called me and told me the figures, I was gobsmacked."

As of today the tweet now has well over 8,000 retweets and over 18,000 likes. The bookshop posted their reaction to the overwhelming response to the tweet.

 

 

This extraordinary situation is a great example of how consumers are beginning to rally behind high street shops to prevent their closure. The UK's crisis-hit high street has been well-publicised over the last few years meaning that this increased awareness among consumers, combined with initiatives such as Just a Card and the Best Small Shops competition, could indicate a prosperous 2020 for the high street yet.

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