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New research reveals the best cities in the UK for independent retailers.

4 Mar 2024

Research by global fintech company SumUp has revealed the best cities in the UK for independent businesses.
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Rising costs continue to impact hair and beauty sector

21 Feb 2024

The latest quarterly State of the Industry survey from the National Hair & Beauty Federation (NHBF) shows that the recovery of the sector was slow and steady through 2023 and into January... Read more…

UK votes for its favourite pun-based shop name

21 Feb 2024

The UK has voted for its favourite pun-based shop name, and 'Sew It Seams' - a clothing alteration store in Belfast - has been awarded the top spot. 
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Town centre shops praise council for initiatives

21 Feb 2024

Businesses in the Devon town of Ottery St Mary have praised their local council for initiatives designed to help support them and boost trade.
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Three UK indie coffee shops named among the most popular in the world.

19 Feb 2024

A new ranking of the most popular independent coffee shops in the world has put three UK cafes in the top 10.
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Age-friendly businesses could revitalise Britain's high streets.

19 Feb 2024

Older people could be the financial shot in the arm needed for Britain’s high street, according to research commissioned by the University of Stirling. 
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Rural shops more important than ever, new report shows.

8 Feb 2024

The ACS (the Association of Convenience Stores) has celebrated the crucial role that rural shops play in thousands of communities across the UK in its 2024 Rural Shop Report.
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Study reveals Apple Pay and contactless payments have overtaken cash payments as favourite ways to pay in-store.

8 Feb 2024

New research reveals that Apple Pay and contactless payments have overtaken cash payments by a landslide as our favourite ways to pay in-store.
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Fed expresses alarm at ‘runaway’ shoplifting incidents.

5 Feb 2024

The Federation of Independent Retailers (the Fed) has expressed alarm at new figures that show shoplifting at its highest level in 20 years.
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Hunstanton deli launches new West Norfolk food and drink festival.

5 Feb 2024

A brand-new festival is being launched next month is “all about community and breathing life into the High Street”, according to Mark Kacary, managing director of The Norfolk Deli in... Read more…

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Harness Instagram for your business

Posted on in Business News, Cycles News

instagramInstagram is a major part of any businesses online presence.

Instagram has become a more fundamental tool for small businesses over the last couple of years. For small businesses, social media is there to find and sell your niche.

For a small business, it is all about the unique brand that you offer. You can use Instagram to your advantage here by creating a personality for your unique brand and selling this personality.

The key to Instagram is all about building the right following for your business and this doesn't take a long time.

Here are four simple tips to help you get the most out of Instagram:

Tailor Instagram to suit your needs

Instagram is multipurpose, you need to figure out how Instagram can support your business and take advantage of what Instagram can do for you.

Clever photography

Instagram is the perfect platform to sell your niche.

Put your brand at the centre of your mind, what is your brand? Who is your market? What is your colour scheme? What is the message behind your brand?

These questions will help you to decide how you build your Instagram profile. One of the first things you should consider is your colour scheme and the personality of your business. If you decide that black and white is the right colour scheme for our platform then this needs to be consistent throughout all your photos. Instagram is more than just images, your profile is a canvas that you can mould to your business.

#Hashtags are your friend

Hashtags are a great way to get the key message out.

Create a bank of unique hashtags for your business.

Spark conversations and engage with other accounts

There is a level of distrust across any social media platforms because there is no direct contact or communication. You can change this by engaging with your users through Instagram stories, private messaging and in the comments of your posts.

Instagram is an incredibly interesting and key player in the social media game. Take your profile and create the canvas for your business.

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