Local Bike Shop Day named as a Key Industry Trend for 2020
Posted on in Business News, Cycles News
T
he most recent BikeBiz issue features a Trendspotting section, in which three key cycling organisations look ahead to what are sure to be key industry trends throughout 2020, including Cycling UK, Sustrans and The ACT.
Industry trade organisation the ACT identifies key events throughout the year that can be used to promote IBDs such as Local Bike Shop Day, as well as highlighting innovative digital technologies that drive in-store footfall.
Chris Hall, Head of Business Development at the ACT, said the following about how IBDs can benefit from getting involved in Local Bike Shop Day:
"Promoting more cycle-specific celebrations such as Local Bike Shop Day (LBSD) can also be a great way to stand out. Initially launched in 2018, LBSD has since grown to have over 150 bike shops taking part and the most recent LBSD on 4th May 2019 saw the hashtag #supportyourlocalbikeshop have over 100,000 total impressions.
"The day provides IBDs with a great opportunity to run promotions, to drive footfall and web traffic and to ultimately increase revenue."
"The day provides IBDs with a great opportunity to run promotions, to drive footfall and web traffic and to ultimately increase revenue. Better Health Bikes, who took part in the 2019 LBSD, said that it had the "busiest day ever with the highest turnover and many new customers". It also said of the day: "Local independent bike shops have little voice within national and local news outlets but Local Bike Shop Day is helping to give IBDs a voice and stay front of mind." The 2020 LBSD stands to see a number of leading suppliers, organisations and sponsors jumping on board to help drive the event even further."
Continue reading the full BikeBiz Trendspotting article to discover more upcoming 2020 trends.
The ACT are the driving force behind Local Bike Shop Day and hope to make the 2020 day the biggest one yet. Signup your shop on the Local Bike Shop Day website.
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