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UK Cycling resurgence timed perfectly for Local Bike Shop Day 2020

2 Sep 2020

The ACT and Cyclescheme join forces to make Local Bike Shop Day 2020 the best yet.
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‘Where You Shop Matters' Campain stars Card Retailers Lark London and Halls of Llandaff

2 Sep 2020

Greeting card retailers, Lark London and Halls of Llandaff are among theindependent retailers to star in Visa's current Where You Shop Matters campaign.
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Plastic Bag Charge Increase to be extended to all businesses from April 2021

2 Sep 2020

From April 2021 single use plastic bag charge will be increased to from 5p to 10p and apply to ALL businesses, regardless of size.

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Download your free Local Bike Shop Day 2020 digital Retailer Promo Pack

27 Aug 2020

There is now just over a week to prepare for this year's Local Bike Shop Day! To make preperations as easy as possible for IBDs during this busy time the ACT have created a digital Retailer... Read more…

Lock it, mark it, don't lose it: Download TfL's anti-theft poster now

21 Aug 2020

Download the TfL poster now to display in store and help us to avoid as many thefts as possible.
 
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Get your free retailer pack now by signing up on the Local Bike Shop Day website, last few remaining!

20 Aug 2020

Over 200 of these packs have already been given away to participating retailers, to get yours make sure you sign up now!

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Drive your organisation forward on social with the Maybe* free webinars

20 Aug 2020

Gain exclusive insight, expert opinion and up-to-date case studies with the Maybe* live webinars
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Independent Retailers Confederation partners with ‘shopping appointment' solution to bring confidence back to shopping

18 Aug 2020

New service eliminates the need for customers to queue to get into independent shops

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Get Pumped Up to cycle and join the World's Biggest Bike Ride on 12 September

14 Aug 2020

Cycling UK have launched a new campaign- Pumped Up- to celebrate the joy of the bike across our towns, cities and countryside and reminding people about the fun and freedom that cycling... Read more…

How Shop Local Week could benefit local bakery businesses

13 Aug 2020

Comment from Karen Dear, Director of Operations at the CBA (Craft Bakers Association) on how Shop Local Week could benefit local bakery businesses
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#BikeIsBest to enter next stage of campaign

Posted on in Business News, Cycles News

The #BikeIsBest campaign was first launched on the 11th June when the ACT and 50 other industry organisations join forces to launch "the most extensive coordinated promotional campaign for cycling since the 1970s".

The campaign has so far had great success in engaging potential cyclists digitally as well as through placing billboards in key cities. The #BikeIsBest video has so far had 8.5 million unique viewers across all channels.

The #BikeIsBest campaign will now be moving forward to the next phase, which involves helping local authorities to feel confident in implementing new cycling measures and making it clear on the national narrative that there is a large unmet demand for cycling and that the time for change is now.

With this in mind, #BikeIsBest are now working with Dr Ian Walker and YouGov on commissioned research which would quantify the number of "Interested but concerned" potential cyclists there are in the UK. Based on research in Portland, Oregon, the figure is approximately 60% of the population.

There is a building narrative that infrastructure won't be used and most have returned to their usual travel patterns. Local authorities that have put in bike lanes are under pressure to revert to the status quo; #BikeIsBest aim to give them statistical confidence and build a new narrative that it is our civic duty to build cycling infrastructure and meet this demand.

Research will be undertaken to try and calculate how this demand would positively affect NHS/public health, congestion and economic recovery to really hit home the message that Bike Is Best. This narrative can then be used through PR to place time pressure on authorities to roll out temporary measures as quickly as possible.

This research will be backed up by a form of shareable petition/pledge mechanism that will help to maximise the organic reach potential on social (while capturing data of interested/new cyclists).

The next phase of the #BikeIsBest campaign will likely launch next week, the ACT will update our members as and when it launches.

 

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