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Budleigh traders launch campaign to attract more shoppers.

9 Oct 2023

A group of independent traders in Budleigh Salterton have started a campaign to attract more shoppers.
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Tech could drive more business for indie retailers this Christmas

9 Oct 2023

New research from Square and Clearpay indicates consumer confidence is rising, with 72% of consumers planning to spend more or the same this coming holiday season compared to last year,... Read more…

Full line-up announced for 2023 Bookshop Day this Saturday.

9 Oct 2023

Miriam Margolyes, Richard Armitage and Tomi Oyemakinde will be among the authors headlining events at this year’s Bookshop Day taking place this Saturday 14th October.
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Shop owners demand new offence for attacks on retail workers

4 Oct 2023

Shop owners have called on the Home Secretary to specifically outlaw attacks on retail workers.
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Are you up to speed with new ban on single-use plastics?

4 Oct 2023

From the start of October, bans and restrictions on single-use plastic cutlery, polystyrene cups and food containers, single-use balloon sticks and certain types of polystyrene cups and... Read more…

Cash still crucial for UK’s independent retailers

27 Sep 2023

A recent survey of retailers across the UK has shown that cash remains a crucial payment method for independent shops.
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Almost 2,000 more independent shops left empty in the first half of this year

27 Sep 2023

Almost 2,000 more British independent shops were left empty in the first half of this year, as small businesses struggled to cope with rising inflation and the cost-of-living crisis.
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Indie shops in Liverpool create their own security network to combat shoplifters.

27 Sep 2023

An independent shop owner in Liverpool has said that independent shops in the city centre have taken to creating their own security WhatsApp group, warning each other of shoplifters in the... Read more…

Indie shops key to reversing fortunes of struggling high streets – university study finds.

27 Sep 2023

A focus on independent and ‘browse-only’ shops can help to reverse the fortunes of the struggling high street, according to an extensive study by Manchester Metropolitan University.
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Trade association welcomes Home Office ‘back-to-basics’ retail crime promise

13 Sep 2023

The recent pledge by police forces across England and Wales to pursue every lead that holds a reasonable chance of apprehending criminals and solving crimes has been welcomed by Bira, which... Read more…

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250 free-of-charge digital Out of Home campaigns offered to local businesses

Posted on in Cycles News

From butchers and bakers, to candlestick makers, and everyone else in between: Clear Channel UK is proudly offering 250 free of charge digital Out of Home campaigns to the UK's local business owners that have worked tirelessly to support their local communities throughout the Covid-19 pandemic.

The initiative - #BusinessAsUnusual - has been set up so that the neighbourhood business owners, who've worked hard to adapt and continue trading, can drum up some new trade. They'll have the opportunity to broadcast new opening hours, deliveries, takeaways and the many other imaginative ways that they're operating to keep offering products and services.

Clear Channel's 2300+ screen strong Adshel Live (digital six-sheet) network will host the local advertisements, playing them on screens within a mile radius of the local business.

As many local businesses won't have the facility to create their own advertisements for the screens, Clear Channel is offering design support to bring the free campaigns to life if required. Business owners will simply be able to share an image and the words to be used, and the team will do the rest.

One of the first businesses to join the initiative is The Griffin pub in Brentford. The pub has adapted to keep its kitchen open and offer a takeaway meal services four days a week, including a Sunday roast.

The Griffin's Landlords Gerhard and Claire Peleschka, "It's been exceptionally tricky times for us over the past few weeks, but we've worked really hard to keep serving the local community which we're proudly a part of. The support of Clear Channel is very welcome and we're so glad that we can get the word out even further that we're open for takeaway."

Clear Channel's Chief Marketing Officer Martin Corke says, "The efforts that local business owners have gone to keep their communities watered, fed, healthy, happy and safe are astounding and they deserve celebrating. I'm immensely proud that we can offer 250 free-of-charge campaigns to local businesses, especially at a time when they all need our custom more than ever."

Local business owners can apply for their free Out of Home campaign through the Clear Channel Direct website here.

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