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Oliver's Brighton, Brighton, East Sussex

Oliver's Brighton

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Trafalgar Street

East Sussex

Telephone: 01273 683 439

12 people like this

Best Small Shops competition 2020

What makes you the UK's Best Small Shop

My shop stocks over 500 Harry Potter products and has become an experience in itself, worthy of visiting Brighton for! I have had customers travel from all across Europe and even South America just to visit! In the last year I have introduced a rewards card scheme for loyal customers , as well as monthly prize draws and special offers. I recently acquired a Fwip Ice Cream machine which has boosted my sales over the summer and allowed me to work in partnership with Octopus Energy to provide them with delicious ice cream each month in their office.

I have recently won TWO awards for Unique Retailer of the Year 2020 for South of England, and also for Brighton's Best Souvenir Retailer from the Business Elite Awards. We have also reached 2750 five-star reviews across all social media channels, which speaks volumes.

What innovations did you initiate to combat the impact of COVID-19

My staff were furloughed and kept on furlough as long as possible given that they are asthmatic and therefore high risk. I have installed an automatic hand sanitising station and have masks behind the counter for myself to wear should a customer feel safer. The biggest change was changing the way customers shop entirely: I have implemented a personalised booking system in my shop which allows customers to browse and purchase items at their leisure and undisturbed by any other customers. They book half hour slots and are under no obligation to buy items (although I have found that this has actually increased the average spend price of the customer a lot!)

This means customers can be socially distant from others and feel exclusive in the shop.

I continued my social media and competitions over lockdown to keep customers engaged and in the loop with my new safety measures in place.

Tell us how you engage with the local community

In 2019 we won the Best of Sussex Award for Business in the Community.

This is due to the various contributions and fundraising we have done for Brighton Homeless and the Sussex NHS Trust (BSUH charity); the work I do to combat and monitor graffiti in the local area; and also for my involvement in the local business neighbourhood watch type scheme in which we all look out for one another.

Our Staff

Photo of Oliver Dall

Oliver Dall

How to find us

Directions to this business

-0.139433 50.8282

Opening hours

Monday:10:00 – 18:00
Tuesday:10:00 – 18:00
Wednesday:10:00 – 18:00
Thursday:10:00 – 18:00
Friday:10:00 – 18:00
Saturday:10:00 – 18:00
Sunday:10:00 – 18:00