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Indie Bookshop Turnaround using the Power of Twitter

17 Jan 2020

The Petersfield Bookshop is an independent bookshop based in Petersfield, Hampsire, that experienced an unlikely turnaround in just one night using the power of the internet.
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'Biggest Cash Increase Ever' to affect National Living Wage from April

15 Jan 2020

At £8.72 per hour, the National Living Wage will rise by 51p in April from its current rate of £8.21
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2019 Best Small Shops competition winner in the running for Shop of the Year 2020

14 Jan 2020

Papadeli, recognised by Indie Retail as the Best Small Shop of 2019, hasnow gone on to reach the final of Shop of the Year 2020, run by the Guild of Fine Food, in the Delicatessen & Grocer... Read more…

New Christmas film highlights the importance of shopping indie

19 Dec 2019

A new Christmas film produced by Lanther Black has encompassed all that is important about shopping independent this Christmas
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How The Arienas Collective are adapting to a changing market

18 Dec 2019

The Arienas Collective is looked at as an example of digital transformation of SMEs and how this may be affecting the future of commerce.
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Retail Week Live open for registration

17 Dec 2019

Retail Week Live is an inspirational two-day retail conference that provides leaders with the ideas, insight and networks to lead through digital transformation and win greater consumer... Read more…

New app helps convenience stores compete with supermarket giants

16 Dec 2019

Snappy Shopper has recently been introduced to the market as a new app that enables local independent shops to increase their sales through offering delivery.
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Hafod Hardware encourages people to shop local

5 Dec 2019

A christmas advert made by an independent hardware shop has become exceedingly popular across the UK within a matter of days
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How will each UK Political Party affect local shops?

3 Dec 2019

Ahead of the 2019 General Election ACS have summarised how each of the main Political Party's manifesto will affect local shops
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ACS calls on Convenience Stores to respond to 2020 Crime Survey

25 Nov 2019

IRC member ACS is calling on convenience store retailers to share their experiences of retail crime over the last 12 months in their 2020 Crime Survey.
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Indie Bookshop Turnaround using the Power of Twitter

Posted on in Business News

The Petersfield Bookshop is an independent bookshop based in Petersfield, Hampsire, that experienced an unlikely turnaround in just one night using the power of the internet.

On the 14th of January The Petersfield Bookshop tweeted that they hadn't sold a single book throughout the entire day, estimating that this was the first time this had happened in the hundred years since it opened.

The tweet, posted by Robert Sansom, who has worked for the shop for 13 years, explained that not a single book had been sold all day and included photos of the empty bookshop. After a fortunate retweet from the fantasy and science fiction author Neil Gaiman, the post reached millions. The full tweet can be seen below.

  Mr Sansom said of the situation:

"It was really touching, people have been so kind. This will really make a difference. There are slow days, but it was a really unusual day for us to have not sold any books - no one wanted to come out because of Storm Brendan."

John Westwood, 56, whose family owns the store, said: "It blows me away. I don't understand social media because I'm old-fashioned, but when Rob called me and told me the figures, I was gobsmacked."

As of today the tweet now has well over 8,000 retweets and over 18,000 likes. The bookshop posted their reaction to the overwhelming response to the tweet.

 

 

This extraordinary situation is a great example of how consumers are beginning to rally behind high street shops to prevent their closure. The UK's crisis-hit high street has been well-publicised over the last few years meaning that this increased awareness among consumers, combined with initiatives such as Just a Card and the Best Small Shops competition, could indicate a prosperous 2020 for the high street yet.

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