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Indie Retail partners with The Behaviours Agency to create free posters encouraging shoppers to wear face coverings in stores

2 Dec 2020

A refreshed suite of posters developed to support retailers in encouraging shoppers to wear face coverings using behavioural science techniques. The posters are available free of charge for... Read more…

Three local bike shops commended in Best Small Shops competition 2020!

2 Dec 2020

Independent bicycle retailers in Bradford, Ipswitch and York have all been commended in this year's search for the Best Small Shop of 2020!
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Pablo Escobar's brother sues Europe's most valuable fintech company for millions

27 Nov 2020

Recent events have once again highlighted the growing concerns centred on the UK's growing use of Buy Now Pay Later (BNPL) services.
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Worcester home and gift shop named as Britain's Best Small Shop of 2020

26 Nov 2020

A family run, independent, home and gift shop in Worcester has been named as Britain's Best Small Shop of 2020.
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Government Spending Review: The most relevant Spending Review policies to independent retailers

25 Nov 2020

The Chancellor presented his Spending Review to Parliament today settingout the Government's departmental spending plans for the year ahead andresponse to Coronavirus (Covid-19).
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IRC seeks extension to retailer eviction protection in Westminster Hall Debate

19 Nov 2020

IRC member enters debate to seek an extension to the moratorium onevictions within the Coronavirus Act 2020. Can you help us... Read more…

Indie Retail UK partners with TraffikFlo to help independent retailers manage social distancing

19 Nov 2020

Indie Retail are delighted to announce a partnership between themselves and the app-controlled window display sign TraffikFlo, enabling more shops to simply and effectively manage social... Read more…

BA Issues Open Letter Calling on Government to Reclassify Bookshops as Essential Retailers

10 Nov 2020

The Booksellers Association (BA) has today written to key government Ministers and selected Lords letter calling on the Government to classify bookshops as essential retailers therefore... Read more…

Black Friday spending expected to increase to 6 billion

9 Nov 2020

The overall spend across the UK will increase by £400 million from £5.60 billion projection in 2019
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Greeting card industry asks Government to rethink second lockdown

6 Nov 2020

The greeting card industry is coming together to try and get the government to rethink on the second lockdown.
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Indie Retail partners with The Behaviours Agency to create free posters encouraging shoppers to wear face coverings in stores

Posted on in Business News, Cycles News, Creative News

Covid-19 Behavioural-led Retail Posters - Use your head stop the spreadIndie Retail and The Behaviours Agency have once again partnered up to develop a suite of four posters to support retailers in their effort to encourage shoppers to wear face coverings when shopping.

The posters are free of charge for retailers to print and use in their stores. They can be downloaded using the link here or by clicking on any of the posters below.

The posters have been cleverly created using behavioural science techniques to encourage mask-wearing. Each poster in the suite features an eye-catching design and a simple, easy to understand behaviourally-led message.

As it is now a legal requirement for the public to wear face coverings in stores and other public places unless exceptions apply, stores are required to take reasonable steps to promote compliance with the law. In instances where exceptions do not apply, there is still a small number of people refusing to cover their face when leaving their home according to figures from the Office for National Statistics. In instances where shoppers are required to wear a mask and refuse to, it's down to retail workers to enforce mask-wearing, many of whom may feel uncomfortable doing so for fear of backlash. According to research, one in five customers has admitted being aggressive or abusive towards a retail worker over recent months, despite most people feeling shop workers have provided an essential service during the pandemic.

We tend to only notice something when it changes or challenges the norm, so four distinct, visually striking posters have been designed that retailers can alternate every week to create friction, catch the attention of shoppers and encourage mask-wearing. Each mask has been designed around a specific cognitive bias to increase the efficacy of the message.

Sue Benson, Managing Director at The Behaviours Agency explains: "As the nation finds itself in our second lockdown, retailers are yet again under pressure to serve their communities in challenging circumstances, all while ensuring their customers and staff are kept safe. Supporting retailers and other small to medium businesses has always been at the heart of what we do as an agency.

We wanted to find a way of using our expertise and creative talent to offer retailers a helping hand during this difficult time. As a creative agency that specialises in behavioural science, we understand how impactful a behaviourally-led approach can be, so we applied these techniques to encourage mask-wearing. "



 Covid-19 Behavioural-led Retail Posters - This is a place to cover your face                            
Covid-19 Behavioural-led Retail Posters - Wear a mask today save a life tomorrow  




 Covid-19 Behavioural-led Retail Posters - Use your head stop the spread




Covid-19 Behavioural-led Retail Posters - Read my lips wear a mask



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