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Visual search on mobile devices rising

25 Jan 2019

5% of the UKs retailers are now offering visual search on mobile. Read more…

Brexit: What now?

21 Jan 2019

With Brexit looming over all of our heads, catch up on that you have missed and what happens next.
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Is the dying High Street rash?

21 Jan 2019

James Llewellyn published an insightful article in 2018 addressing some of the most used reasons in discussing the dying High Street and how they may actually be premature.
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Retailer tactics that shone online and over the Christmas trading period

18 Jan 2019

Reports and insight into tactics that worked for retailers online and across the sales channels in the recent months with a particular focus on the Christmas period.
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Local shops supported by Welsh assembly members

18 Jan 2019

Assembly members were able to pledge their support for their local shops at the National Assembly for Wales.
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Can discounting have a negative impact?

14 Jan 2019

This year may mark the most brutal Christmas and New Year's for retailers ever.
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Future High Streets Fund

9 Jan 2019

The launch of Future High Streets Fund is there to modernise high streets and town centres.
Read more…

Decline in Boxing Day footfall

9 Jan 2019

The footfall numbers from Boxing Day have declined for the third consecutive year.
Read more…

UK not ready to go cashless yet

9 Jan 2019

The Access to Cash Review published a report suggesting that the UK is not ready to go cashless yet.
Read more…

Government plans to extend plastic bag charges

9 Jan 2019

The Government plans to extend the charge of plastic bags to small retailers by 2020, with plans to increase the charge from 5p to 10p.
Read more…

Visual search on mobile devices rising

Posted on

mobile online shopping

Marks & Spencer (M&S) has been the latest high street retailer to join the small but growing group of retailers offering visual search as a service and a new way for consumers to shop on mobile devices.

M&S Style Finder, a photo search feature, sits on the M&S mobile website and enables consumers to "seamlessly discover a desired look with just a couple of taps".

This move M&S made is in the right direction for M&S as, 75% of all M&S's online visits are coming from mobile and tablet devices. Style Finder therefore offers a new and enhanced shopping experience for those consumers sitting within the mobile retail market.

Asos, Amazon, eBay and H&M also offer visual search functions on their apps or mobile websites according to Internet Retailing. 

Retailers are now discussing digital transformations as part of wider long-term marketing strategies to enhance the customer experience. Whether this is the right direction to move towards, we don't know.

What we do know is that it's becoming more and more prevailing that certain tactics and models of design work for hubs within the retailer market and not for others.

The real insight that we can take away from all the shifts and changes to the retailer market and business models is that the consumer is getting more and more recognised.

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