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Indie craft baker takes home five Great Taste Awards after only 16 months in business

15 Aug 2023

A start-up craft baker from south-east London who sells his produce at local food markets has taken home five Great Taste Awards after only 16 months in business.
Read more…

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8 Aug 2023

One in five UK consumers (20%) prefer using mobile payment services such as Apple Pay over cash (17%) or chip & PIN card payments (10%) for in-store purchases, a new survey has reported.
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New Consumer Duty comes into force

1 Aug 2023

In what the Financial Conduct Authority has described as “a step change in standards of consumer protection” new Consumer Duty regulations have come into force for all products and... Read more…

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1 Aug 2023

Independent bookshops in the UK can now sell audio books through Libro.fm. Launching in the last couple of weeks in the UK, the digital audio book platform, which already partners with... Read more…

From Cash to Contactless – IRC Leads Study on Payment Trends in Retail

31 Jul 2023

The Independent Retailers Confederation (IRC) will be working with key financial institutions within the UK to gauge the shift in retail payments.
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Retailers call for CCTV grants as shoplifting rises 24% year on year

31 Jul 2023

Independent retailers are calling on the government to offer security grants so that stores can be better equipped to deal with shoplifting, which has risen by a quarter in England and Wales in... Read more…

Indie retail finalists named in the 2023 Speciality & Fine Food Fair Awards

31 Jul 2023

The shortlist has been announced for the 2023 Speciality & Fine Food Fair Awards, which celebrate innovative products and inspiring independent retailers in the world of artisan food and... Read more…

ActSmart partner Tyl by NatWest leads the charge with new Tap to Pay

19 Jul 2023

Apple has announced that Tap to Pay on iPhone has now rolled out to the UK, enabling small businesses to accept Apple Pay and contactless card payments using nothing more than their... Read more…

Union launches blueprint to save the future of retail sector

19 Jul 2023

Shopworkers’ union Usdaw has launched a blueprint to secure the future of the retail sector, which includes calling for the levelling of business taxation between online and in-store... Read more…

Your views are needed on the 2023 State of the Workforce Survey

19 Jul 2023

Bira is supporting and urging retailers to participate in the 2023 State of the Workforce Survey, which is being run by People 1st International, part of The Workforce... Read more…

Indie craft baker takes home five Great Taste Awards after only 16 months in business

Posted on in Business News

A start-up craft baker from south-east London who sells his produce at local food markets has taken home five Great Taste Awards after only 16 months in business.

ed Baker

Pic from instagram.com/lewishamfoodmarket

Eddy Sleiman, owner of artisan bakery business Ed Baker, told local newspaper the News Shopper that he was “completely in shock” after discovering that he had been awarded five Great Taste awards. Ed received three stars for his White Sourdough Bread, a mark which is “rarely awarded” according to the business owner. He received four more awards, including two stars for his Handmade Rum Baba and Wholemeal Sourdough, and one-star awards for his Mushroom Quiche with White Wine and Cheddar and the Onion Quiche with Lancashire Cheese and Jalapeno.

Ed began baking in 2019 to combat the anxiety he was facing from the stresses of working in a fast-paced corporate job. He had already been exploring a possible career change, but when Covid hit and lockdown restrictions took effect, Ed began to work on perfecting his craft to eventually start up his own business.

Ed said: “I was stuck in my flat alone, I repurposed my living room into a small training space and stocked up with flour and things. I went through a six to seven months trial and error process, until I nailed down my own recipes, and emerged as an artisan baker.

“My specialty is more heritage food, bringing back to life the ways and methods and processes that used to be made by our ancestors and our grandparents.”

Following on from his success, Ed started selling to shops and bars across the area, before securing a spot to sell at Blackheath Farmers Market after his baked goods were named as “premium.”

Ed began to receive many positive Google reviews, and as his popularity grew, he was appointed a Real Bread Campaign ambassador, raising awareness of the issues surrounding additives used in mass produced breads and the benefits of using alternatives from them.

Ed said: “At the time I started in Catford Food Market, I started with 10 loaves in the first couple of markets. I'm now taking around 70 to 80 loaves with me. So it's on the increase, people are loving the products.

Ed’s baked goods can be bought at his bakery at 38-40 Campshill Road in Hither Green by pre-order or for walk-in customers on Fridays and Saturdays. He also sells at Catford Food Market on the last Sunday of each month and will be offering a delivery service in the future.

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