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Set the date for Local Bike Shop Day 2019

4 Feb 2019

Local Bike Shop Day 2019 is launching today, set the 4th of May aside for an amazing day supporting your local bike shops.
Read more…

Consumer uncertainty around Brexit

30 Jan 2019

With Brexit looming over all of our heads consumers are voicing their concerns about retail shopping and retailers are listening.
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Tackling violent crime against retailers

28 Jan 2019

MP Victoria Atkins announces measures to help prevent violence against retailers
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How technology will drive 2019

28 Jan 2019

Insight into how technology will drive the changes in the retail market over the coming year.
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Visual search on mobile devices rising

25 Jan 2019

5% of the UKs retailers are now offering visual search on mobile. Read more…

Brexit: What now?

21 Jan 2019

With Brexit looming over all of our heads, catch up on that you have missed and what happens next.
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Is the dying High Street rash?

21 Jan 2019

James Llewellyn published an insightful article in 2018 addressing some of the most used reasons in discussing the dying High Street and how they may actually be premature.
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Retailer tactics that shone online and over the Christmas trading period

18 Jan 2019

Reports and insight into tactics that worked for retailers online and across the sales channels in the recent months with a particular focus on the Christmas period.
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Local shops supported by Welsh assembly members

18 Jan 2019

Assembly members were able to pledge their support for their local shops at the National Assembly for Wales.
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Can discounting have a negative impact?

14 Jan 2019

This year may mark the most brutal Christmas and New Year's for retailers ever.
Read more…

Set the date for Local Bike Shop Day 2019

Posted on in Business News, Cycles News

local bike shop day

The Association of Cycle Traders (ACT) and Dan Jones are proud to announce this year's Local Bike Shop Day, celebrating independent bike shops all around the UK, as the 4th May 2019.

Local Bike Shop Day gives specialist, independent bike shops the chance to exhibit what makes their shop stand out, why consumers should shop local and what sets them apart from bigger national retailers - specifically the passion, knowledge and individual service IBDs provide to help customers get the most out of cycling. Local Bike Shop Day welcomes the more experienced riders but its objective is to open up the door to everyone, including first-timers, females and children.

REGISTER NOW  

The inaugural Local Bike Shop Day took place on 6th October 2018, celebrating indie bike shops across the country. In 2018 c.100 bike shops got involved, with some holding workshops, group rides and offering coffee and cake to welcome potential customers through their doors. Last year's event created a buzz on social media with the hashtag #supportyourlocalbikeshop used by retailers throughout the campaign to call on their local community to come along and show support.

Following industry consultation, Local Bike Shop Day 2019 will be held on the 4th of May to help draw in customers, old and new, as peak season starts - hopefully taking advantage of some sunny and warm spring weather.

Ongoing support for IBDs

Engaging and developing personal relationships with potential customers is important, especially with the omnipresence of ecommerce and Local Bike Shop Day provides a way of getting these people into store. The events or offers created to entice customers is up to the individual dealer but working together with the local community to raise awareness about the event is essential. The local council, newspapers, groups and other shops should all be involved where possible. Further ideas and guidance to help IBDs make Local Bike Shop Day a success will be published over the next few months, including a download pack.

Inspiration for Local Bike Shop Day was taken from Record Store Day, which has been developed and nurtured by the Entertainment Retailers Association (ERA) over the last 12 years to make it the success that it is today.

Daniel Jones, owner of Random Adventure, was enthused by the success of Record Store Day and was the driving force to make the event happen in 2018. Dan worked with Deryck Jones, owner of Modesto Works, to create and develop the Local Bike Shop Day brand and identity.

The ACT sit alongside ERA as part of the Independent Retailers Confederation (IRC) and find themselves in the unique position to learn lessons about how to emulate their success for the cycles market.

What next?

Retailers can register their shops for Local Bike Shop Day 2019 here.
*IBDs do not have to be a paying member of the ACT to register.

support LBSD  


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