Cardmitment campaign launched to remind people of the power of sending greetings cards
Posted on in Business News, Creative News
Cardmitment campaign launched to remind people of the power of sending greetings cards
The #Cardmitment campaign has already received quite a bit of media coverage across the country and the GCA is encouraging all greetings card retailers to take advantage of this campaign by using the #Cardmitment POS toolkit – available to download from this link: https://www.gca.cards/cardmitment-toolkit/.
The GCA says:
“Sending and receiving handwritten cards generates positive feelings and wellbeing, creating an emotional response. The fact that someone has spent the time to make or choose a card, write it, and send it makes the person receiving it feel far more special and cared for than receiving instant texts, emails or other social media messages. Receiving a card, with a loved one’s handwriting is a wonderful feeling. Finding a design and message that is just right for your friend or family member creates a lovely feeling of connection when you send the card.”
The #Cardmitment campaign is about reminding people about the simple pleasure of connecting with loved ones through cards.
The key messages of the campaign include:
Cards matter. Sending and exchanging cards promotes wellbeing and mental health, lighting up the life of recipients and senders alike.
That simple act nurtures local independent businesses on the high streets we all love, supports local charities and organisations in the communities we care for and helps protect the Royal Mail delivery service we all treasure.
And in support of all those brilliant benefits, that’s why we need positive commitments to sending cards – from consumers, from stakeholders such as MPs and politicians.
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