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How to put product at the front and centre of your social media strategy

15 Jul 2021

This week Maybe* are introducing you to Wool Warehouse, a crafting havenfor which product is king. Here the owners share their social media tips so that you can learn from their product-led... Read more…

Maybe* founder named in list of top female tech leaders of 2021

8 Jul 2021

Business Leader has named Maybe* Founder and CEO, Polly Barnfield, OBE in its list of the top 32 female tech leaders for 2021.
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Maybe* analyses the best of Independents' Day across the UK

8 Jul 2021

Maybe* have compiled the best posts from the campaign to inspire you to continue the amazing Independents' Day energy across social media all year round
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Independents' Day UK campaign to culminate in full weekend celebration of indie retail sector across 3/4 July

2 Jun 2021

The campaign's organisers are asking the public to "pledge a few pounds" to independent retailers across the weekend
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Ecommerce expected to grow 91% in 2021, research shows

27 May 2021

Researchby RedEye shows that ecommerce growth will likely continue, after the initial excitement around physical shopping dies down.
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ActSmart partners with Maybe* to help retailers find social media success

13 May 2021

ActSmart are partnering with the social media management platform Maybe* in a bid to get more cycling retailers up-to-date in the world of social media
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Free Whitepaper: How the retail sector can survive and thrive post-pandemic

29 Apr 2021

Armed with research data from Maybe*, a panel of retail industry expertshave collaborated to create this whitepaper with one goal - to help businesses thrive in this new era of uncertainty.... Read more…

How Aldi's social media is rallying customers against competitors

22 Apr 2021

Maybe* investigate how Aldi used their #freecuthbert campaign to drive social media engagement and brand sentiment.
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Social media tips from indie businesses who have successfully diversified their proposition

14 Apr 2021

Maybe* take a look at how two independent businesses have used social media tactics to drive their businesses forwards.
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How to grow your independent business using new social media techniques

7 Apr 2021

Maybe* take a look at how two independent businesses have used social media tactics to drive their businesses forwards.
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How to put product at the front and centre of your social media strategy

Posted on in Business News, Cycles News

Social media is awash with tricks, tactics and strategies. Sometimes there are too many approaches to choose from and it can be difficult to know how to best spend your time and effort. This week Maybe* are introducing you to Wool Warehouse, a crafting haven for which product is king. Here the owners share their social media tips so that you can learn from their product-led approach.

A product first approach

Wool Warehouse is an indie business based in Leamington Spa, Warwickshire which has scaled from a single store to a huge online business.

Wool Warehouse is owned and run by Holly and Andy. Though the business has developed into an online heavyweight, it is still a bricks-and-mortar retailer with customers flocking to buy yarn from the Leamington Spa premises.

Proud to be an independent retailer, the shop owners focus heavily on social media - a strategy which proved critical during the multiple lockdowns. They approached the challenging period with a clear and simple social media mantra: 'Product, product product'.

Wool Warehouse brings its products to life by showing the variety and breadth of ways the products can be used. Holly and Andy use video so followers can see the products in action, as well as finished ‘makes' from customers or members of staff. On Instagram Stories followers can expect to find product and patterns providing a constant supply of fresh, creative inspiration.

Wool Warehouse knows how to engage an audience and the team uses a selection of crafting and product related hashtags. They ensure they tag customers or influential crafters who do great things with their products and re-share content from other crafters.

It's not just the business but the whole team which is heavily present and passionate on social media. They regularly feature in content using the product which helps customers get to know the real people behind the scenes. This approach has helped them retain their indie reputation despite the business' significant online presence.

For a business like Wool Warehouse, product is key. Whether it's a specific thread or wool; a pattern or a finished crafted item; they understand their customer's requirements and create content that resonates.

 

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