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How Aldi's social media is rallying customers against competitors

22 Apr 2021

Maybe* investigate how Aldi used their #freecuthbert campaign to drive social media engagement and brand sentiment.
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Social media tips from indie businesses who have successfully diversified their proposition

14 Apr 2021

Maybe* take a look at how two independent businesses have used social media tactics to drive their businesses forwards.
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How to grow your independent business using new social media techniques

7 Apr 2021

Maybe* take a look at how two independent businesses have used social media tactics to drive their businesses forwards.
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Maybe* CEO featured in list of 40 Digital Women to Watch 2021

15 Mar 2021

Maybe* CEO Polly Barnfield OBE is shortlisted for the Digital Innovator of the Year award which recognises individuals who have harnessed the latest in digital and tech over the past year... Read more…

Facebook Shop features coming to UK in the latest social media news

3 Mar 2021

Maybe* has made a collection of recent social headlines to help you stay up-to-date.
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Social Media Guide Where should you put your efforts in 2021

28 Jan 2021

Maybe* have released a personalised Social Media Guide for 2021.
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Maybe*'s 10 step plan for social media success in 2021

11 Jan 2021

Maybe* share how they will achieve their 2021 to improve insights using opportunities spotted in their own data

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Maybe* releases social media data from 2020 that small businesses can use to plan for 2021

31 Dec 2020

Examples of the most succesful social media strategies from 2020 and look into what this data show us about consumer trends for 2021

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Maybe* analyses the best social media posts of #SmallBizSatUK

16 Dec 2020

Maybe* have used their insight tool to round up some of the best social media posts of #smallbizsatuk from businesses, customers, councils, BIDs, shopping centres, and lots more in between.... Read more…

Three local bike shops commended in Best Small Shops competition 2020!

2 Dec 2020

Independent bicycle retailers in Bradford, Ipswitch and York have all been commended in this year's search for the Best Small Shop of 2020!
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Maybe*'s 10 step plan for social media success in 2021

Posted on in Business News, Brands & Products News, Cycles News

Like everyone else Maybe* is constantly looking for ways to improve and drive our own social media forwards.

To inform plans for 2021 they have looked back to spot what works well and have used this to inform the plan moving forward. To get a sense of where you're going next, you need to know where you've been.

Like other businesses Maybe* have spent the last year with their noses to the grindstone, constantly reacting to changes brought about by COVID and now want to get in front of it with our plan for 2021.

They are sharing with you where we've spotted opportunities in our own data to improve and the insights that will enable us to reach our goals.

We are using the same template that they share with all of clients that sign up for a Maybe* account.

 

Step 1: Knowing the business goal

Maybe* helps businesses use social media to sell. Our goal is to get 3.4 million business dashboards and 3600 town guides into the hands of the people we can help.

The last 12 months have made staying connected and selling difficult for the majority of businesses. The pandemic has challenged us all to innovate and sell to customers in new ways..

 

Step 2: Telling the Maybe* story

Since March Maybe* has been focused on sharing ways businesses can stay connected on social media. Like most businesses, we had a lot of plans in January 2020, that had to change. And we moved quickly with the times.

Our plans for 2021 focus on sharing positive stories that inspire and Local Town Guides that empower businesses to sell via social media..

We launched a lot of new features last year, and we're really excited about them. In 2021 this will continue and we are also going to focus on bringing them to life even better with more video content.

Our best post of the entire year had nothing to do with our product. It was about the things businesses were doing to stay positive. This has inspired our approach through 2020 and into 2021. Show people the good stuff, and how to do more of it.

Discover your own best post.

 

Step 3: What does Maybe* want you to do with its social content

Our social content is about finding new customers and encouraging them to sign in to Maybe*, access training and our Local Rewards program.

We are focusing on the distribution of our Local Rewards Town Guides in the UK as part of our user acquisition drive. The call to action of our social content is sign-up to Maybe* but first, we need to establish trust and report through training and webinars.

 

Step 4: How does Maybe* engage with customers

Maybe* is active on Facebook, Twitter, Instagram and LinkedIn. in addition to creating content, we spend a lot of our time engaging with all the businesses in the towns we are working with. We engage with them using the Maybe* platform.

We engage with 100's of businesses on a daily basis and we love getting to know them online via social media, or over one of our Wednesday Webinars.

Start engaging with your own customers, its fun and is an increasingly vital business interaction in a world where physical meetings are less commonplace.

 

Step 5: Who does Maybe* want to engage?

We want to reach BID's, councils, shopping centres, retail experts, social media managers and the 3.4 million businesses that we have dashboards ready and waiting for.

The 'who's got influence?' report shows us every week the most frequent commenters on our content, and who's mentioning us in their content. This is the social gold and where your reach and influence increases if you consistently maintain the conversation.

Discover the influencers in your conversation and increase the reach and impact of your business. Other people talking about you is what you want to achieve - that is the value of social media.

 

Steps 6-10

Sign up to Maybe*. It's free to get started and you'll have full access to the remaining five steps to success. 

 

Get started with Maybe*

 

 

 

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