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Welsh Government Announce £20m Future Proofing Fund for Retail Businesses in Wales

21 Mar 2024

A number of organisations, including Bira (the British Independent Retailers’ Association), other trade associations, BIDs and unions have met with officials from the Welsh Government to... Read more…

High Street Faces 'Unprecedented Challenges' says Trade Association

21 Mar 2024

The British Independent Retailers’ Association (Bira) has reacted to data released by PwC and the Local Data Company exploring the state of the UK retail landscape.
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Greeting Card Association expresses concern on new evidence Royal Mail prioritising parcel deliveries over letters.

6 Mar 2024

The Greeting Card Association has reacted to a BBC Panorama programme lifting the lid on Royal Mail management prioritising parcel delivery over letters, which it says are in contradiction of... Read more…

Kate Bush named as Record Store Day ambassador.

4 Mar 2024

Pop star Kate Bush has been announced as an ambassador for this year's Record Store Day, on 20 April.
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Shortlist for Independent Bookshop of the Year 2024 revealed.

4 Mar 2024

The British Book Awards has announced its shortlist for Independent Bookshop of the Year. 
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Local Bike Shop Day 2024 confirmed for Saturday May 4th.

4 Mar 2024

The ACT is happy to confirm the date for Local Bike Shop Day 2024 as Saturday 4 May, the weekend of the early May Bank Holiday.
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New research reveals the best cities in the UK for independent retailers.

4 Mar 2024

Research by global fintech company SumUp has revealed the best cities in the UK for independent businesses.
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Rising costs continue to impact hair and beauty sector

21 Feb 2024

The latest quarterly State of the Industry survey from the National Hair & Beauty Federation (NHBF) shows that the recovery of the sector was slow and steady through 2023 and into January... Read more…

UK votes for its favourite pun-based shop name

21 Feb 2024

The UK has voted for its favourite pun-based shop name, and 'Sew It Seams' - a clothing alteration store in Belfast - has been awarded the top spot. 
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Town centre shops praise council for initiatives

21 Feb 2024

Businesses in the Devon town of Ottery St Mary have praised their local council for initiatives designed to help support them and boost trade.
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Cardmitment campaign launched to remind people of the power of sending greetings cards

Posted on in Business News, Creative News

Cardmitment campaign launched to remind people of the power of sending greetings cards

Cardmitment campaign 2023The #Cardmitment campaign has already received quite a bit of media coverage across the country and the GCA is encouraging all greetings card retailers to take advantage of this campaign by using the #Cardmitment POS toolkit – available to download from this link: https://www.gca.cards/cardmitment-toolkit/.

The GCA says:

“Sending and receiving handwritten cards generates positive feelings and wellbeing, creating an emotional response. The fact that someone has spent the time to make or choose a card, write it, and send it makes the person receiving it feel far more special and cared for than receiving instant texts, emails or other social media messages. Receiving a card, with a loved one’s handwriting is a wonderful feeling. Finding a design and message that is just right for your friend or family member creates a lovely feeling of connection when you send the card.”

The #Cardmitment campaign is about reminding people about the simple pleasure of connecting with loved ones through cards.

The key messages of the campaign include:

Cards matter. Sending and exchanging cards promotes wellbeing and mental health, lighting up the life of recipients and senders alike.

That simple act nurtures local independent businesses on the high streets we all love, supports local charities and organisations in the communities we care for and helps protect the Royal Mail delivery service we all treasure.

And in support of all those brilliant benefits, that’s why we need positive commitments to sending cards – from consumers, from stakeholders such as MPs and politicians.

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