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King’s speech includes proposed bills to reform retail industry

22 Jul 2024

The King’s Speech in Parliament last week, which outlined 40 draft laws that the government is aiming to pass in the coming parliamentary session, included some that will directly affect... Read more…

Convenience Stores Top List of Services that Promote Local Growth

22 Jul 2024

The nation’s local convenience stores are the number one service for promoting local growth, according to new findings.
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Business rate reform called for as industry reacts to landslide Labour election win

9 Jul 2024

Following Labour’s general election win, the retail industry has stressed the need for a business rates overhaul to protect high streets across the country.
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Bira calls on new Labour government to prioritise independent retail sector

9 Jul 2024

Following Labour’s landslide Election victory, Bira, the British Independent Retailers Association, has urged the new government to make good on its promise of change by prioritising the... Read more…

Much loved toyshop saved by owner's daughter

9 Jul 2024

A much-loved toy shop in Aberystwyth that was facing closure has been saved after the former shopkeeper's daughter decided to take over the reins.
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Inverness-based retailer wins coveted Drapers Award for Best Independent Footwear Retailer

9 Jul 2024

A family-owner retailer in Inverness, Begg Shoes, has been named Best Independent Footwear Retailer at the 2024 Drapers Footwear Awards, held annually to celebrate the outstanding achievements... Read more…

'Pay-as-you-feel' barber wins hairdressing award

9 Jul 2024

A man who offers "pay-as-you-feel" haircuts has been named the UK's best barber.
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The Times publishes its list of the seven best shopping streets in the UK

24 Jun 2024

The Times has just published its list of the seven best shopping streets in the UK.
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Indie retail village wins Hospitality Hero Velvet Award for 2024

24 Jun 2024

An independent retail village in Ely that celebrates its one-year anniversary this month has won the Hospitality Hero Velvet Award for 2024.
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Bike shop owner slams police’s “abject apathy” after three shops broken into in one night

24 Jun 2024

A cycle shop owner has criticised the police’s “abject apathy” towards bike theft after thieves attempted to break into his store for the second time in a year, on the same... Read more…

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Independents' Day blog: Prepare your business for a successful summer

Posted on in Cycles News, Creative News

Tayprint is a family run Dundee-based printing service that works with a wide variety of independent businesses from throughout the UK. From large format signage to custom printed garments, we’ve had the unique perspective of both adjusting ourselves, as well as witnessing how a wide variety of independent businesses have handled the changing commercial landscape of the last few years.

With a view on interesting trends that developed such as a shift from formal workwear uniforms to one off custom pieces for the print on demand industry, or the pivot from physical advertising to a larger online presence. However, with things swinging back to normal it’s important not to neglect these traditional staples.

With this summer and for Independents Day, especially after the last few years, it is crucial that businesses can make the most of the increased footfall of physical shoppers. With their experience, Independent's Day want to offer advice on some of the ways you can prepare your business for a successful summer.

 

    1. Firstly, before you commit any time or money to advertising it’s important to make sure your branding is unified, both on and offline. I’m sure you’ll know by now how important having an online presence is. However, it’s crucial that it links back to the rest of your business. Especially if you don’t rely on online sales.

    2. With physical shopping making a comeback it’s important to remember physical advertising. Whether it’s a few posters or a large format banner. Now that footfall is up to the highest level since 2019, and the UK being one of the most successful G7 countries for high street recovery, its important you use every opportunity to get your business seen.

    3. With all these big changes its easy to forget the little things, ways to give your business that extra professional touch. Getting a stack of personalised business cards doesn’t mean you need to be giving them to everyone that passes, but having some on display for anyone interested, or professional events, certainly helps legitimise your independent business. Another small addition is an updated uniform. It doesn’t need to be anything fancy, even just a branded hoodie or polo shirt adds that extra professional touch to an otherwise casual outfit.

    4. Lastly don’t forget about your shop itself! Everyone can use some spring cleaning and what better time than for Independents Day. Freshen up your premises and branding with crisp new interior signage. Whether it’s a PVC banner advertising temporary events and sales, or more robust Foamex boards that are ideal for permanent fixtures such as menus, informative signage, or simply just decorative branding. You’ll definitely catch your customers eye with these new additions. It’s also a great opportunity to show off on social media, and it’ll look great next to your Independents Day posters.

 

Find out how you can support Independent's Day here.

 

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