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£14 for a latte could become a reality, warn coffee shop owners

12 Sep 2022

The owners of a coffee shop in Kent have wanted that they may need to increase the price of coffees to £14 each to meet their rising energy costs.
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More than a third of business leaders would vote against UK ‘switch off’ law for employees

12 Sep 2022

Over a third of business leaders have said they would vote against the introduction of a law in the UK that would protect an employee’s right ‘to switch off’, similar to the... Read more…

Monday 19 September confirmed Bank Holiday

12 Sep 2022

It has been announced that Monday 19 September will be a national Bank Holiday to mark the date of Her Majesty Queen Elizabeth II's State Funeral.
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#BikeIsBest launches powerful billboard ad campaign

8 Sep 2022

We’re giving our support again to the #BikeIsBest campaign and particularly its latest billboard campaign which disputes the arguments that electric vehicles are a "catch-all" solution and... Read more…

Government Energy Support Package for Businesses

8 Sep 2022

The new Prime Minister Liz Truss has announced the much-anticipated support plan to help households and businesses cope with rising energy costs.
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27% drop in number of cycling trips per person in 2021 compared to 2020, new data reveals.

6 Sep 2022

27% drop in number of cycling trips per person in 2021 compared to 2020, new data reveals.
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It’s Cycle September

5 Sep 2022

There’s still time for bike shops to urge their customers to get involved with Cycle September, the world’s biggest group ride.
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Time for indie retailers to lobby MPs for energy help

2 Sep 2022

ActSmart, ACT, Booksellers Association, Craft Bakers Association, British Sandwich & Food to Go Association and the Café Life Association from the Independent Retailers’... Read more…

More people leaving shops without paying amid cost-of-living crisis

1 Sep 2022

Home Office data has shown more customers leaving shops, restaurants and petrol stations without paying as the cost-of-living crisis bites. The data shows there were 51,486 offences of... Read more…

Charity ramps up financial advice for independent retailers

31 Aug 2022

Industry charity GroceryAid has teamed up with Business Debtline to provide support and guidance to the growing number of independent retailers facing debt and unpaid invoices.
The move... Read more…

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Independents' Day blog: Prepare your business for a successful summer

Posted on in Cycles News, Creative News

Tayprint is a family run Dundee-based printing service that works with a wide variety of independent businesses from throughout the UK. From large format signage to custom printed garments, we’ve had the unique perspective of both adjusting ourselves, as well as witnessing how a wide variety of independent businesses have handled the changing commercial landscape of the last few years.

With a view on interesting trends that developed such as a shift from formal workwear uniforms to one off custom pieces for the print on demand industry, or the pivot from physical advertising to a larger online presence. However, with things swinging back to normal it’s important not to neglect these traditional staples.

With this summer and for Independents Day, especially after the last few years, it is crucial that businesses can make the most of the increased footfall of physical shoppers. With their experience, Independent's Day want to offer advice on some of the ways you can prepare your business for a successful summer.

 

    1. Firstly, before you commit any time or money to advertising it’s important to make sure your branding is unified, both on and offline. I’m sure you’ll know by now how important having an online presence is. However, it’s crucial that it links back to the rest of your business. Especially if you don’t rely on online sales.

    2. With physical shopping making a comeback it’s important to remember physical advertising. Whether it’s a few posters or a large format banner. Now that footfall is up to the highest level since 2019, and the UK being one of the most successful G7 countries for high street recovery, its important you use every opportunity to get your business seen.

    3. With all these big changes its easy to forget the little things, ways to give your business that extra professional touch. Getting a stack of personalised business cards doesn’t mean you need to be giving them to everyone that passes, but having some on display for anyone interested, or professional events, certainly helps legitimise your independent business. Another small addition is an updated uniform. It doesn’t need to be anything fancy, even just a branded hoodie or polo shirt adds that extra professional touch to an otherwise casual outfit.

    4. Lastly don’t forget about your shop itself! Everyone can use some spring cleaning and what better time than for Independents Day. Freshen up your premises and branding with crisp new interior signage. Whether it’s a PVC banner advertising temporary events and sales, or more robust Foamex boards that are ideal for permanent fixtures such as menus, informative signage, or simply just decorative branding. You’ll definitely catch your customers eye with these new additions. It’s also a great opportunity to show off on social media, and it’ll look great next to your Independents Day posters.

 

Find out how you can support Independent's Day here.

 

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