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King’s speech includes proposed bills to reform retail industry

22 Jul 2024

The King’s Speech in Parliament last week, which outlined 40 draft laws that the government is aiming to pass in the coming parliamentary session, included some that will directly affect... Read more…

Convenience Stores Top List of Services that Promote Local Growth

22 Jul 2024

The nation’s local convenience stores are the number one service for promoting local growth, according to new findings.
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Business rate reform called for as industry reacts to landslide Labour election win

9 Jul 2024

Following Labour’s general election win, the retail industry has stressed the need for a business rates overhaul to protect high streets across the country.
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Bira calls on new Labour government to prioritise independent retail sector

9 Jul 2024

Following Labour’s landslide Election victory, Bira, the British Independent Retailers Association, has urged the new government to make good on its promise of change by prioritising the... Read more…

Much loved toyshop saved by owner's daughter

9 Jul 2024

A much-loved toy shop in Aberystwyth that was facing closure has been saved after the former shopkeeper's daughter decided to take over the reins.
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Inverness-based retailer wins coveted Drapers Award for Best Independent Footwear Retailer

9 Jul 2024

A family-owner retailer in Inverness, Begg Shoes, has been named Best Independent Footwear Retailer at the 2024 Drapers Footwear Awards, held annually to celebrate the outstanding achievements... Read more…

'Pay-as-you-feel' barber wins hairdressing award

9 Jul 2024

A man who offers "pay-as-you-feel" haircuts has been named the UK's best barber.
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The Times publishes its list of the seven best shopping streets in the UK

24 Jun 2024

The Times has just published its list of the seven best shopping streets in the UK.
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Indie retail village wins Hospitality Hero Velvet Award for 2024

24 Jun 2024

An independent retail village in Ely that celebrates its one-year anniversary this month has won the Hospitality Hero Velvet Award for 2024.
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Bike shop owner slams police’s “abject apathy” after three shops broken into in one night

24 Jun 2024

A cycle shop owner has criticised the police’s “abject apathy” towards bike theft after thieves attempted to break into his store for the second time in a year, on the same... Read more…

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#BikeIsBest launches powerful billboard ad campaign

Posted on in Business News, Cycles News, Outdoor News

We’re giving our support again to the #BikeIsBest campaign and particularly its latest billboard campaign which disputes the arguments that electric vehicles are a "catch-all" solution and re-emphasises the importance of bikes and e-bikes.

Bike is Best campaign

The campaign’s own website sets out that there has never been a better time to ride a bike. Two-thirds of all journeys are less than five miles, and you don’t need to ride far or fast to make a difference. Half an hour of cycling is enough to improve your health, reduce your risk of illness, ease your stress levels, and benefit your mental well-being.

The new advertising campaign unifies our shared dislike of congestion (or e-congestion as #BikeIsBest have termed it), especially around the school run. It is aimed at both consumers and policymakers as to where they focus their efforts. The Department for Transport predicts that road traffic could increase by 51% by 2050, which could not be solved by building more roads. The campaign’s goal is to help shift the conversation back to "the best tool for the job" and not a one-size-fits-all transport strategy which will lead to an overweighted focus on electric cars.

The upside for the industry is that many are focusing on e-bikes and associated growth potential from their success. That makes this a good time to target the audience that feels strongly about the climate, still have disposable income, and would consider changing short journeys to cycling and potentially getting rid of a second or third family car.

The new billboard campaign is now live and, through a partnership with Clear Channel, is being shown to millions across the UK at 6-sheet and some of their premium storm locations throughout September.

It's also available on social media. Please feel free to share.

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