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One third want to cycle more to cut fuel spending

18 Oct 2022

People are looking to reduce their fuel spending by taking more journeys by bike, with as many as 30 per cent excited to rediscover two-wheeled journeys, according to a study by online cycling... Read more…

Energy Bill Relief Scheme for businesses to continue to end of March 2023, Chancellor confirms

17 Oct 2022

The new Chancellor of the Exchequer, Jeremy Hunt, has confirmed in a statement that the Energy Bill Relief Scheme for businesses will continue to the end of March 2023 as planned.
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Government wants your views on impact of energy bills

14 Oct 2022

The Department for Business is asking all businesses to respond to a survey on energy bills and the impact increased costs are having on your business. The IRC is similarly urging members to... Read more…

Cost of living crisis forcing Britons to shun local for big brands

13 Oct 2022

National media has reported that most Britons say that the cost-of-living crisis is forcing them to shun local shops in favour of big brands to get the cheapest prices.
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Study names UK’s best and worst cities for retail customer service

11 Oct 2022

A new study, by careers experts, StandOut CV, claims to have identified the best and worst cities in the UK for customer service by highlighting the frequency of positive and negative comments... Read more…

Four in ten businesses believe profitability will reduce over the next year

11 Oct 2022

The British Chamber of Commerce’s Quarterly Economic Survey (QES) for Q3 2022 shows a significant decline of key economic indicators, with weakening structural business conditions and... Read more…

UK retail sales growth at its lowest since Covid-19 lockdowns ended

10 Oct 2022

Britain’s retailers in September saw their sales grow by the slowest rate since shops reopened after the end of Covid-19 lockdowns, as consumers cut spending in the face of rising energy... Read more…

Sustrans calls for protected cycle lanes to be urgent Government priority

6 Oct 2022

To coincide with Cycle to School Week, Sustrans has been calling on local authorities and Central Government to guarantee protected cycle lanes on main road routes to schools.
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Government accused of not consulting cycling bodies over National Trail overhaul plan

5 Oct 2022

The Government has been accused of failing in its duty to contact statutory consultees within the cycling and equestrian sectors as part of a significant national trail overhaul plan.
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FCA to hold webinar on new Consumer Duty

5 Oct 2022

The Financial Conduct Authority has confirmed plans to introduce a new Consumer Duty that will set higher and clearer standards of consumer protection across financial services and require firms... Read more…

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#BikeIsBest launches powerful billboard ad campaign

Posted on in Business News, Cycles News, Outdoor News

We’re giving our support again to the #BikeIsBest campaign and particularly its latest billboard campaign which disputes the arguments that electric vehicles are a "catch-all" solution and re-emphasises the importance of bikes and e-bikes.

Bike is Best campaign

The campaign’s own website sets out that there has never been a better time to ride a bike. Two-thirds of all journeys are less than five miles, and you don’t need to ride far or fast to make a difference. Half an hour of cycling is enough to improve your health, reduce your risk of illness, ease your stress levels, and benefit your mental well-being.

The new advertising campaign unifies our shared dislike of congestion (or e-congestion as #BikeIsBest have termed it), especially around the school run. It is aimed at both consumers and policymakers as to where they focus their efforts. The Department for Transport predicts that road traffic could increase by 51% by 2050, which could not be solved by building more roads. The campaign’s goal is to help shift the conversation back to "the best tool for the job" and not a one-size-fits-all transport strategy which will lead to an overweighted focus on electric cars.

The upside for the industry is that many are focusing on e-bikes and associated growth potential from their success. That makes this a good time to target the audience that feels strongly about the climate, still have disposable income, and would consider changing short journeys to cycling and potentially getting rid of a second or third family car.

The new billboard campaign is now live and, through a partnership with Clear Channel, is being shown to millions across the UK at 6-sheet and some of their premium storm locations throughout September.

It's also available on social media. Please feel free to share.

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