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A simple comparison of the General Election manifestos

24 Jun 2024

With less than three weeks to go until the General Election, Bira has produced a simple table comparing manifestos for Labour, Conservatives, Liberal Democrats, Green Party and Reform UK, and... Read more…

Independents Day message - supporting independent shops boosts local jobs and economies.

24 Jun 2024

With the annual Independents’ Day weekend coming up on July 6th and 7th, independent retailers have been reinforcing the message that supporting independent shops boosts... Read more…

Euro 2024 predicted to deliver multi-million-pound boost for independent retailers

24 Jun 2024

Research from the British Retail Consortium (BRC) has suggested 6% of shoppers will buy a new TV or electronic device during the Euros, 4% will purchase official merchandise and nearly 10% will... Read more…

Bira leads £1 billion damages claim against Amazon by UK retailers in landmark collective action

12 Jun 2024

A £1 billion damages claim has been filed against Amazon on behalf of retailers selling on Amazon’s UK marketplace for illegally misusing their data and manipulating the Amazon Buy... Read more…

Bira responds to KPMG Retail Sales Monitor report

10 Jun 2024

The British Independent Retailers Association (Bira) has responded to the BRC-KPMG Retail Sales Monitor for May 2024.
Read more…

Small independent Harrogate shop does it again at the national level with new awards glory

10 Jun 2024

Independent Harrogate computer shop Phase 4 Computers has been named as a finalist in the Tech Awards 2024.
Read more…

Knutsford fashion show highlights town's 'amazing independent shops'

10 Jun 2024

Independent boutiques in Knutsford have teamed up once again to showcase their new designs at the third Flash Fashion.
Read more…

Increasing numbers of UK consumers limiting their spending to goods on promotion

10 Jun 2024

Research of over 1,000 UK shoppers by Pricer shows 27% now only buy grocery items which are on offer – a +6 percentage increase compared to 2023. 
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Taunton book shop to host three talks from climate specialists ahead of election

10 Jun 2024

Independent Taunton book shop Brendon Books is to host talks from climate specialists ahead of the general election.
Read more…

Bira releases new podcast exploring accessibility on the High Street

3 Jun 2024

The British Independent Retailers Association has released the second episode of its 'High Street Matters' podcast series, this time tackling the important issue of accessibility for independent... Read more…

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Local Bike Shop Day 2022 celebrated by record number of retailers, orgs and shoppers!

Posted on in Business News, Cycles News

Local Bike Shop Day 2022 was a great success across the UK, with online platforms thriving as well as a surge in the physical footfall seen in-stores!

This year’s Local Bike Shop Day, managed by the Association of Cycle Traders (ACT), saw a record-breaking 524 shops taking part, a 42% increase vs last year!

The shops that signed-up were more active in supporting the day than ever before, celebrating in a variety of ways ranging from free gifts such as inner tubes, helmets and water bottles, discounts on bikes and accessories, free safety checks, organised bike rides, free tea, cake and ice cream and more!

Across Twitter and Instagram #SupportYourLocalBikeShop had a reach of 2.2 million on the week of Local Bike Shop Day, with 1 million of that being from the day itself. The hashtag had 4.3k interactions, 424 mentions, 183 shares and 3.9k likes. Facebook post reach hit over 80,000 on the Local Bike Shop Day channels alone.

“We were definitely busier than the average Saturday, which was reflected in our sales, so it’s great to know that all of our hard work promoting the day paid off!”

Get Cycling Shop Manager Jordan Hargreaves said: “Local Bike Shop Day was great for us as it meant we could showcase our extensive products and services, and the skills and experience of our mechanics. To celebrate being a local bike shop, we offered free bike checks, discounted hire, and we also had a spring sale – all of which were very popular. It was a great success all round!”

Get Cycling CEO Joanne Mahon also added “The day itself was a huge success, we decorated the shop with flags and set up a marquee in the yard where the free bike checks took place. In addition to our loyal customers we had people who were just passing by but came to join in with the celebrations and have a chat with the mechanics, many of them hadn’t even known we were there previously. We were definitely busier than the average Saturday, which was reflected in our sales, so it’s great to know that all of our hard work promoting the day paid off!”

The voting function, a new feature for 2022, was a huge success and gave customers yet another way to show their appreciation for their local bike shop. The total number of votes recorded was well over 3,000, a huge thank you to every customer that voted!

“It's truly humbling to know how important we are to our local community and we were honoured by the kind words and reviews we received”

Patrick Healy, Director of Peak Ascent Cycles said he was “amazed by the response and support we had. With over 100 votes it's truly humbling to know how important we are to our local community and we were honoured by the kind words and reviews we received.

“On the day we offered special promotions on a number of items including clothing and stock bikes with emphasis on reward deals for our regular customers. One customer brought in cakes to give out on the day and a local balloon shop made us some special LBSD and PAC balloons to dress out the shop. We had a great day with lots of fun, cycling tales and advice on how to enjoy your bike.”

Website users for the month of April were also up by a huge 598% increase in comparison to August 2021 (last year’s Local Bike Shop Day took place on 28th August), showing just how many people got involved this year in supporting their local shop.

A large part of this year’s success was thanks to the involvement of Bike Is Best, the consumer-facing organisation that went above and beyond to promote the event across their channels.

More cycling organisations got on board to help promote the day than ever before, including:

The All Party Parliamentary Group for Cycling and Walking (APPGCW), BetterPoints, BikeBiz, Bikebook, BikeIsBest, Butterworth Spengler Cyclesure, British Cycling, Brompton, Citrus Lime, Cycle Sprog, Cycle To Work Day, Cyclescheme, Cycling UK, Cycling Talk Podcast, Cytech, Department for Transport, Frog Bikes, Freewheel, Insync, London e-bike festival, Love to Ride, PaceUp Media, Raleigh UK, Ride UK BMX, Silverfish, Sustrans, The Cycle Show, Total MTB, Transport for London, V12 Retail Finance, Wheels for Wellbeing and ZyroFisher.

A few well-known faces also got on board such as Jeremy Vine, Gail Porter and Sharron Davies.

We would also like to say a huge thank you to this year’s prize providers, Cyclescheme and Freewheel, as well as the brands that offered some excellent discounts and freebies, including Butterworth Spenglar, Cytech and Maybe*.

Stay tuned as the prize winners will be announced very soon!

Get ready for Local Bike Shop Day 2023

Local Bike Shop Day is an industry wide initiative managed by the Association of Cycle Traders (ACT). If you would like to get in touch about next year's Local Bike Shop Day please email info@theact.org.uk.

Keep your eyes peeled for the new date for Local Bike Shop Day 2023.

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