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Bira welcomes Wales' business rates proposals but calls for key improvements

11 Jun 2025

Bira has welcomed the Welsh Government's consultation on business rate reforms for retail shops, whilst calling for significant improvements to ensure the proposals truly support high street... Read more…

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9 Jun 2025

Retailers on Britain's high streets are being encouraged to put themselves forward for the first-ever Love Your High Street Awards, designed to celebrate the small businesses that bring... Read more…

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6 Jun 2025

Independent retailers are facing a "generational" transformation of employment law that could fundamentally change how small businesses operate, according to the final episode of Bira's first... Read more…

Retailers hope warm weather and bank holidays will boost high street sales

16 May 2025

ACT parent company Bira has said that members are hopeful the warm weather, Easter weekend and upcoming bank holidays will provide a much-needed boost to high street sales.
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Economic growth surges to 0.7%, but "April reality check" looms for high street retailers

15 May 2025

UK economy delivers strongest quarterly performance in a year despite forecasts of business downturn.
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Communities come together for Local Bike Shop Day 2025 celebrations

13 May 2025

Local Bike Shop Day 2025 brought a wave of... Read more…

ACT parent company Bira welcomes Bank of England's latest interest rate cut

8 May 2025

ACT parent company Bira has welcomed the Bank of England's decision to reduce interest rates from 4.5% to 4.25%, calling it a "much-needed boost" for the retail sector, including for cycling... Read more…

ACT parent company Bira responds to Beales' "Rachel Reeves Closing Down Sale" as iconic store makes final protest

8 May 2025

ACT parent company Bira has responded to the news that the 144-year-old Beales department store is staging a "Rachel Reeves Closing Down Sale" in its final weeks of trading, with giant yellow... Read more…

Employment Rights Bill - ACT and Bira answer your questions

28 Apr 2025

The Labour Government’s new Employment Rights Bill is set to be in force this year and the new regulations will impact high street retailers up and down the country.
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ACT parent company Bira welcomes Chancellor's action on unfair trade practices

25 Apr 2025

ACT parent company Bira welcomes the Chancellor's announcement of plans to create a level playing field for British businesses against unfair international trade practices.
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E-bikes account for 20% cycles sold in Germany

Posted on in Cycles News

As reported in Bike Europe the newest 2017 data from industry association ‘Zweirad-Industrie-Verband' (ZIV) suggests that e-bikes are continuing to bolster the German cycles market.

In 2017, 720,000 e-bikes were sold in Germany, with total sales increasing by 19 percent, meaning that e-bikes now account for almost 20% of all bike sales.

ZIV expects that share to grow further in the next years; in the medium term to 23 - 25 percent, representing a total sale of close to one million units, whilst long term expectations suggest e-bikes are set to grow to a 35 percent market share, totalling 1,350,000 units.

ZIV states that about 99 percent of e-bike sold in Germany are 25 km/h models. About 1 percent are speed pedelecs; the 45 km/h models which must be type-approved and for which a helmet and insurance obligation applies.

Breaking down the 99 percent of 25 km/h e-bikes further shows that e-City bikes have a 38.5 percent share in total sales; E-Trekking stands at 35.5 percent, e-MTBs at 21.5 percent and e-Cargo bikes at 3 percent. ZIV notes further that ‘Made in Germany' e-bikes continue to be in high demand, exporting 291.000 e-bikes in 2017; up 25 percent compared to the 2016 export total.

In 2017 total cycle sales in Germany stood at 3.85 million units; down 5 percent on the 2016 total, but the total sales amounted to 2.69 billion euro; a 3.2 percent increase on 2016. Including P&A sales ZIV estimates that the total 2017 turnover made in Germany stood at 5.4 billion euro.

The average sales price of a bicycle (including e-bikes) stood at 698 euro; up 8.6 percent on the price in 2016. Siegfried Neuberger, Managing Director of the industry association ZIV stated, "the German bicycle industry was once again able to increase sales last year. The e-bike is the driver of the industry. Here, the positive forecasts for the last year were even exceeded. For the future, too, we are confident that this trend will continue."

In terms of exports, the Netherlands account for the biggest market, buying 24 percent of Germany export volume or 69,600 units in 2017. The second largest market for German e-bikes was France at 16 percent.

ACT's guide to e-bikes

With e-bike sales showing no signs of slowing the ACT has produced an online Guide to e-bikes, with tips on selling and servicing as well as information on regulations and laws surrounding the sale of electric bikes.

 

 

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