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Small Business Strategy Inquiry 2025 - ACT and Bira call for members to share their voice

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on... Read more…

Beyond the discount: Restoring integrity to the cycle supply chain

18 Jun 2025

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.
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Bira welcomes Wales' business rates proposals but calls for key improvements

11 Jun 2025

Bira has welcomed the Welsh Government's consultation on business rate reforms for retail shops, whilst calling for significant improvements to ensure the proposals truly support high street... Read more…

New awards launch to champion Britain's independent high street heroes

9 Jun 2025

Retailers on Britain's high streets are being encouraged to put themselves forward for the first-ever Love Your High Street Awards, designed to celebrate the small businesses that bring... Read more…

"Tectonic shift" in employment law threatens independent retailer viability, warns Bira podcast

6 Jun 2025

Independent retailers are facing a "generational" transformation of employment law that could fundamentally change how small businesses operate, according to the final episode of Bira's first... Read more…

Retailers hope warm weather and bank holidays will boost high street sales

16 May 2025

ACT parent company Bira has said that members are hopeful the warm weather, Easter weekend and upcoming bank holidays will provide a much-needed boost to high street sales.
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Economic growth surges to 0.7%, but "April reality check" looms for high street retailers

15 May 2025

UK economy delivers strongest quarterly performance in a year despite forecasts of business downturn.
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Communities come together for Local Bike Shop Day 2025 celebrations

13 May 2025

Local Bike Shop Day 2025 brought a wave of... Read more…

ACT parent company Bira welcomes Bank of England's latest interest rate cut

8 May 2025

ACT parent company Bira has welcomed the Bank of England's decision to reduce interest rates from 4.5% to 4.25%, calling it a "much-needed boost" for the retail sector, including for cycling... Read more…

ACT parent company Bira responds to Beales' "Rachel Reeves Closing Down Sale" as iconic store makes final protest

8 May 2025

ACT parent company Bira has responded to the news that the 144-year-old Beales department store is staging a "Rachel Reeves Closing Down Sale" in its final weeks of trading, with giant yellow... Read more…

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Harness Instagram for your business

Posted on in Business News, Cycles News

instagramInstagram is a major part of any businesses online presence.

Instagram has become a more fundamental tool for small businesses over the last couple of years. For small businesses, social media is there to find and sell your niche.

For a small business, it is all about the unique brand that you offer. You can use Instagram to your advantage here by creating a personality for your unique brand and selling this personality.

The key to Instagram is all about building the right following for your business and this doesn't take a long time.

Here are four simple tips to help you get the most out of Instagram:

Tailor Instagram to suit your needs

Instagram is multipurpose, you need to figure out how Instagram can support your business and take advantage of what Instagram can do for you.

Clever photography

Instagram is the perfect platform to sell your niche.

Put your brand at the centre of your mind, what is your brand? Who is your market? What is your colour scheme? What is the message behind your brand?

These questions will help you to decide how you build your Instagram profile. One of the first things you should consider is your colour scheme and the personality of your business. If you decide that black and white is the right colour scheme for our platform then this needs to be consistent throughout all your photos. Instagram is more than just images, your profile is a canvas that you can mould to your business.

#Hashtags are your friend

Hashtags are a great way to get the key message out.

Create a bank of unique hashtags for your business.

Spark conversations and engage with other accounts

There is a level of distrust across any social media platforms because there is no direct contact or communication. You can change this by engaging with your users through Instagram stories, private messaging and in the comments of your posts.

Instagram is an incredibly interesting and key player in the social media game. Take your profile and create the canvas for your business.

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