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London goes traffic-free this Sunday

18 Sep 2019

London continues to test the waters with traffic-free street by taking part in World Car Free Day
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Brand loyalty is dependent on strong online offerings

18 Sep 2019

According to a recent UK Customer Brand Loyalty Survey, brand loyalty is heavily dependent on strong online offerings
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Female employment hit hard as online shopping grows

16 Sep 2019

An ongoing increase of high street shop closures across the UK means that female employment contuniues to decline.
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Less than 1 week left to enter Best Small Shops competition!

4 Sep 2019

It's not too late to enter the Best Small Shops Competition!
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IRC confirms Westminster for Best Small Shops competition reception

29 Aug 2019

The IRC have confirmed the Best Small Shops competition reception will be held in the House of Commons on the 5th of November!
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Outdoor Shops encouraged to enter the Best Small Shops competition!

14 Aug 2019

Represent the outdoor sector and celebrate local outdoor shops around the UK
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Is your creative shop the Best Small Shop of 2019?

14 Aug 2019

The IRC recommend small shops within creative industries to enter the competition and represent the industry with pride!
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The ACT shortlisted in the BikeBiz Awards 2019!

12 Aug 2019

The ACT has been shortlisted as a finalists for the Cycle Advocacy Award!
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Big ideas for Small Business Saturday

9 Aug 2019

Small businesses are encouraged to think big for Small Business Saturday!
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How was Cycle to Work Day for you?

8 Aug 2019

Cycle to Work Day is back for it's seventh year

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The definitive guide to safer cycling series part 1

Posted on in Cycles News, Outdoor News

The definitive guide to safer cycling is a four part series that offers crucial information on important cycling safety statistics as well as helpful tips and advice on how to stay safe whilst cycling at night, during the winter and in any other less-than-ideal situation written by Michael Morris.

Part 1 tackles bike safety in the UK exploring cycling casualties and fatalities, types of cycling accidents and common injuries.

bike history  

Cycling casualties and fatalities

  • Serious accidents occur mostly in urban areas
  • 50% of fatalities are on rural roads where the speed limit is higher
  • Road junctions are responsible for 75% of incidents
  • Male cyclists make up 80% of collisions
  • Head injuries account for up to 75% of major injuries

Types of Cycling Accidents

  • Some contributory reasons for serious injuries in road collisions include:
  • Cycling entering the road from the pavement (20%)
  • A poor turn or manoeuvre (17%)
  • Careless and reckless cycling (17%)

Common Cycling Injuries

  • Drivers emerging from a side road into the path of a cyclist
  • Drivers turning across the natural path of the cyclist
  • Cyclists riding into the path of a vehicle, particularly when entering the road from a path
  • Cyclists turning right on either a major or minor road
  • Children playing on their bikes or riding carelessly

Read the full Introduction to Bike Safety in the UK.

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