A guide to building a landing page

Setting up a landing page for your website is key to your business and although it is just one page, there are a number of moving parts that you need to juggle.

Landing pages are a great thing to have on a website if you have events throughout the year, seasonal offers, daily, weekly, fortnightly or monthly newsletter and so much more. Landing pages are a great way to capture information on website visitors in exchange for branded content. Landing pages are there to generate leads for your business.

HubSpot have created a great guide to building a landing page.

Build a great landing page in just 15 steps

1. Create a headline using actionable, value-driven words.
   
2. Make sure the headline matches your source copy.
   
3. Write a sub-header that concisely describes the benefit of the offer.
   
4. Write body copy that's scannable, scrollable, and compelling.
   
5. Optimize the page title, URL, and meta description for search.
   
6. Include an image that shows users what they'll get after filling out the landing page form.
   
7. Optimize your image's alt-text.
   
8. Ensure your lead-capture form is the proper length.
   
9. Customize your submit button.
   
10. Allow your form to offer progressive profiling for return visitors.
    
11. Make sure your landing page content passes the blink test.
    
12. Remove the top navigation menu bar.
    
13. Make your page layout responsive to mobile devices.
    
14. Make sure your smart content contains logical personalization tokens.
    
15. Set up a thank-you page and/or kickback emails.
    

Useful links

• Find a shop
  
• Best Small Shops competition
  
• Jobs board
  

If you have any other queries please contact us.