Big ideas for Small Business Saturday

Small businesses are encouraged to think big for Small Business Saturday! Despite the event not happening until 7th December, the organisers are encouraging businesses to start thinking about it now and have said that "it is never too early" to start planning activities to increase the awareness and effectiveness of the event.

Small Business Saturday is an annual event that was initially started in America by American Airlines. It was bought to the UK as a way to improve sales for small businesses just before the Christmas shopping period and has been increasing in awareness and popularity ever since. In 2017 the event was estimated to have generated £748million, and this was increased even further in 2018 with an estimated spending of £812million.This increased spending may be a result of more people becoming aware of the event and choosing to spend more money with small businesses because of it.

The organisers of the event now want to increase this awareness even further and are encouraging small businesses to start thinking about the event now! Some suggestions have been provided which include communities organising street festivals, implementing online campaigns and collaborating with other local businesses to create themed activities.
Find out more about Small Business Saturday and find out how you can get involved by visiting their website here.

Increase awareness of your small business

For small businesses that are looking to increase awareness and gain recognition of the entrepreneurship required to run an independent business, it would be a great opportunity to enter the Best Small Shops competition! The Best Small Shops competition celebrates, not only the commitment and creativity of entrepreneurial independent retailers on the UK's High Streets but also the central role independent retailers play in building local communities. Learn more about the Best Small Shops competition and how you can enter by clicking here!