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ACS Covid-19 Impact Survey Reveals How Stores Have Adapted Since Lockdown

27 May 2020

New findings from the Association of Convenience Stores have revealed the challenges faced by retailers and colleagues since the lockdown, and the changes that they have made in store to... Read more…

ActSmart raises hundreds of pounds so far for charity via it's free subscription!

27 May 2020

Since kicking off it's charity appeal bronze subscription on the 28thof April, ActSmart has since raised hundreds to support the National Emergencies Trust!
 
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GCA shows the power of cards during lock-down with emotional film

27 May 2020

Award winning artists, and Greeting Card Association (GCA) members, Lanther Black, have written and produced a film for the GCA illustratingthe joy of receiving a card
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Non-essential retailers to reopen as early as 15 June, government says

26 May 2020

Prime Minister Boris Johnson announced in yesterday's conference that non-essential retailers will be able to reopen stores in England from June 15 as long as social distancing measures are... Read more…

IRC launches ‘We are open' online directory to promote small shops and business still open

14 May 2020

Open shops and small businesses are urged to add themselves to the new ‘We are open' interactive map
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FCA seeks legal judgement to clarify whether insurers should pay CV-19 claims made by firms

14 May 2020

More than a million businesses forced to close during the coronavirus lockdown may know whether insurers will have to pay previously rejected business interruption claims in a matter of... Read more…

Free ActSmart subscription to help businesses through Covid-19

14 May 2020

ActSmart are offering three months of FREE access to to a range of services and support with the ActSmart bronze subscription in return for a small charitable donation
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250 free-of-charge digital Out of Home campaigns offered to local businesses

13 May 2020

Free Out of Home campaigns will help local entrepreneurs across the UK to highlight how they've adapted to continue trading in the current circumstances.
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Working safely during COVID-19 in shops and branches

13 May 2020

A summary of the specific guidance for shops on working safely
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How consumer behaviour has changed among the British public in the face of COVID-19

10 May 2020

Recent research undertaken by the Institute of Customer Service displays evidence that the British public now place higher value on customer service that they did before COVID-19
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ATG Training launches new brand identity

Posted on in Cycles News

Activate Cycle Academy, Part of Activate Learning

UK Cytech training provider ATG Training is to become known as Activate Cycle Academy from today. This name change and rebrand is the final piece of the Activate Learning group takeover which began in 2016 and resulted in the old ATG Training headquarters and operations being relocated to Oxford in 2018.

Originally founded as the Aylesbury Training Group back in 1967, this transition to Activate Cycle Academy signifies the full integration of the cycles training business within its parent company, Activate Learning.

To complement the name change, a brand new website has been launched along with new marketing material and staff uniform. Cycles Sales and Marketing Manager, Matt Grant said:

“We are all very excited about our new brand identity. It reflects more accurately where we are today as a training company in terms of being part of the much larger educational group Activate Learning and no longer being based in Aylesbury.”

“Within the greater Activate Learning group we have our own cycle-specific identity, something we never really had at ATG where it was always shared with engineering based training. This new focus on our specific Cytech courses and cycle maintenance apprenticeships will help keep us at the forefront of cycle maintenance training in the UK and worldwide.”

Cytech courses are developed with the industry and accredited by the Association of Cycle Traders (ACT), who manage Cytech on behalf of the cycles trade worldwide.

Reflecting, on how becoming part of Activate Learning in 2016 has helped benefit and develop their training delivery, Grant added;

“The benefits have been huge for us already. The amazing new, purpose-built training workshop in Oxford was a massive upgrade from the old Aylesbury centre, as highlighted when it was selected as the host venue for the final of the last Britain’s Best Bike Mechanic. In April we will also be opening a brand new cycles training centre at another Activate Learning campus, Merrist Wood College, near Guildford. These continued improvements to our training facilities only help to enhance the learners experience whilst attending our courses and ultimately benefit the cycle industry as a whole.”

Activate Cycle Academy Cytech Workshop Oxford

Activate Cycle Academy's Cytech Training Centre Oxford

Operationally, there will be no change to their existing course structure, the training team or service offered – Activate Cycle Academy will continue to deliver the same excellent range of the internationally recognised Cytech courses and cycle maintenance apprenticeships.

The on-boarding and course booking process will be greatly enhanced via the new website, with Grant adding;

ACT “The new website, in particular, will make the whole online process smoother, easier and more straightforward to use with concise, up to date course information and a more streamlined booking and payment system.”

For more information, head to their new website here - https://activatecycleacademy.com

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