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Download the Indie Retail face covering poster to inform customers and staff of the new law

25 Sep 2020

It is now compulsory for all retail workers in England to wear face masks from today, Indie Retail has created a Face Covering Poster for shops to display outside to inform customers and... Read more…

Join BIra, Google and Pointy for a live webinar on bringing your business presence online

24 Sep 2020

4 out of 5 consumers use Google search engines to find information like store address, hours, and directions. But will they find yours? Read more…

Download and display QR codes for the NHS Covid-19 contact tracing app launched today

24 Sep 2020

The NHS Covid-19 contact tracing app is due to be launched on 24 September in England and Wales. To use the contact tracing app businesses will need to download and display QR codes.
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Maybe* shows businesses how to be more 'Gymshark' on social media

23 Sep 2020

In the latest demonstration of their insight tool Maybe* are showing businesses how to replicate Gymshark's successful tactics to improve results and increase ROI.
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How Maybe* are helping Local Authorities and Bids upskill their businesses in social media

16 Sep 2020

Maybe*'s latest video on helping Local Authorities and Bids to upskill their businesses in social media so that they have the tools they need to engage online and drive sales in the lead up... Read more…

Local Bike Shop Day 2020 celebrated by record number of shoppers across the nation

15 Sep 2020

Local Bike Shop Day's postponed date of 5th September was the perfect time to celebrate the recent upturn in cycling and draw attention to allthat local bike shops have done for us... Read more…

Government launches Bounce-back plans for consumer and retail industry

10 Sep 2020

A ‘bounce-back' plan of trade measures for the consumer and retail industry has been announced to help support businesses impacted by Coronavirus.
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Advertise your jobs with Indie Retail for FREE

8 Sep 2020

For a limited time only we are giving all retailers free access to the full range of Indie Retail job boards!
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Get Involved with Thinking of You Week taking place 21st-27th September

8 Sep 2020

Thinking of You Week has been celebrated every September for the last 7 years. This year it is 21st-27th September 2020; and there has never been a more appropriate year to send a card, to keep... Read more…

Crown Commercial Service asks SME's to complete Engagement Survey

2 Sep 2020

The 20 question Survey concentrates on market access, registration and PPQ/SQ submission
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Small Stuff named as one of Best Small Shops Innovators

Posted on in Business News, Cycles News

In the thirSmall Stuffd instalment of our ‘Meet the Innovators' series, we spoke to Hellen from Small Stuff, an eco-conscious children's lifestyle shop in Sheffield about how the forced closure of her bricks and mortar shop led to her thinking of new and innovative ways to connect with customers.

"I already had a basic online store, but spent the first week making sure products were up to date, giving options such as free local hand-delivery to our local community, free gift wrapping and hand written card services for lockdown birthdays and gift purchases and free national delivery to not only really to drive custom to our website, but to support my customers," Hellen explains.

"I offered local safe social distanced hand deliveries, personalised recommendations (via email and video chat) and made sure the deliveries were as efficient and personal as possible. I also made sure that I was as transparent as I could be; by utilising social media "stories" and "lives".

Hellen adds: "I could constantly show the safety measures I had in place working from home (I took all my shop stock home during the lockdown in order to quickly be able to wrap/answer queries) in order to make sure customers understood and trusted their purchases. There were a number of different delivery choices available for customers too."

Speaking about new initiatives developed during lockdown that she will continue to harness, Hellen says: "There are a few really positive trials that I started during the closure of the store that I am going to continue; the free gift wrapping and hand written card service - it makes such a difference to the customers to be able to purchase something with a lovely added surprise for the recipient.

"There are lots of interesting ways to link the website and the shop together is something I'm continuing to work on too, with ideas for new product videos, email and video consultations and also working on an app which should integrate scan, pay and go options for in store purchases.

"Of course running an independent business definitely has stressful and hard days, but being able to be so adaptable during a time that was never imaginable has been so liberating. I've never thought of myself particularly as a problem solver, but I think like most independent business owners - this has been one of the most testing times to adapt, pivot and change and think of new and innovative ways to connect with customers and keep the business going."

Enter your shop for the Best Small Shops Competition ‘Most Innovative Business During COVID-19' category here!

Small Stuff image credited to - ©G&AMedia

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