Maybe* shows businesses how to be more 'Gymshark' on social media
Posted on in Business News, Cycles News, Creative News
M
aybe* is a collaborative social media management platform that provides engagement tools, actionable insights, reports and access to training that enables organisations to make social media work for them.
Maybe* have used their insight tool to identify how social media superstar Gymshark use various tactics to engage with their audience.
- Listen and engage - Gymshark had over 331 conversations created about them by customers over a 5 day period. That's 12 times the amount of content they created themselves.
- Gymshark knows what works - With an average of 16,600 engagements per post. Gymshark knows what content works best for their audience.
- Sparking the conversation with social listening - Data reveals that Gymshark customers spark the same conversations as the brand.
- Understanding the sentiment of the conversation - Gymshark is able to identify the best content to reshare while engaging with the negative to deliver great customer service.
- Who's influencing the conversation about Gymshark? - Gymshark partner with influencers by resharing and egaging with contentthat showcases their shared love of lifting, crunching and achieving goals.
In the latest demonstration of their insight tool Maybe* are showing businesses how to replicate Gymshark's successful tactics to improve results and increase ROI.
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