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Small Business Strategy Inquiry 2025 - ACT and Bira call for members to share their voice

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on... Read more…

Beyond the discount: Restoring integrity to the cycle supply chain

18 Jun 2025

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.
Read more…

Bira welcomes Wales' business rates proposals but calls for key improvements

11 Jun 2025

Bira has welcomed the Welsh Government's consultation on business rate reforms for retail shops, whilst calling for significant improvements to ensure the proposals truly support high street... Read more…

New awards launch to champion Britain's independent high street heroes

9 Jun 2025

Retailers on Britain's high streets are being encouraged to put themselves forward for the first-ever Love Your High Street Awards, designed to celebrate the small businesses that bring... Read more…

"Tectonic shift" in employment law threatens independent retailer viability, warns Bira podcast

6 Jun 2025

Independent retailers are facing a "generational" transformation of employment law that could fundamentally change how small businesses operate, according to the final episode of Bira's first... Read more…

Retailers hope warm weather and bank holidays will boost high street sales

16 May 2025

ACT parent company Bira has said that members are hopeful the warm weather, Easter weekend and upcoming bank holidays will provide a much-needed boost to high street sales.
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Economic growth surges to 0.7%, but "April reality check" looms for high street retailers

15 May 2025

UK economy delivers strongest quarterly performance in a year despite forecasts of business downturn.
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Communities come together for Local Bike Shop Day 2025 celebrations

13 May 2025

Local Bike Shop Day 2025 brought a wave of... Read more…

ACT parent company Bira welcomes Bank of England's latest interest rate cut

8 May 2025

ACT parent company Bira has welcomed the Bank of England's decision to reduce interest rates from 4.5% to 4.25%, calling it a "much-needed boost" for the retail sector, including for cycling... Read more…

ACT parent company Bira responds to Beales' "Rachel Reeves Closing Down Sale" as iconic store makes final protest

8 May 2025

ACT parent company Bira has responded to the news that the 144-year-old Beales department store is staging a "Rachel Reeves Closing Down Sale" in its final weeks of trading, with giant yellow... Read more…

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Updated guidance on Strong Customer Authentication (SCA)

Posted on in Business News, Cycles News

UK Finance have announced that from 1 June 2021 you must be ready to support Strong Customer Authentication (SCA) if your business accepts online card payments.

If your online checkout for card payments does not meet the new legal requirements for SCA, customers may not be able to buy from you.

Strong Customer Authentication is the way your bank or payment services provider verifies your identity or validates a specific payment instruction is changing. These changes are designed to reduce the risk of a fraudster pretending to be you to steal your money. Your customers' checkout experience will be different, they will be required to complete an extra security step to complete the purchase. 

 

What do I need to do now to minimise business disruption?

  1. Contact the organisation responsible for processing your online card payments for help getting ready
  2. Familiarise yourself with SCA and understand the impact on your customers' checkout experience
  3. Update and test your checkout processes well in advance of 1 June 2021 to minimise your customers' online card payments from being declined

The benefits of SCA:

✓ Reduced fraudulent transactions - reducing your losses
✓ Improved customer satisfaction - confidence and loyalty
✓ Shift in liability - from you to your customer's card provider
 

What could happen if I'm not ready?

X Loss of online sales - customers abandoning or being declined at checkout
X Loss of customers - to more secure competitors
X Reduced customer satisfaction - due to increased friction and payments being declined 
 
 

Finding the best card processing service for you

The ACT and ActSmart have partnered with two card processing partners to ensure the we can provide the best solution for all business.
 
We recommend Global Payments for established businesses with medium to high card turnover and Paya Card Services for new and smaller businesses with lower card volumes.
 
To find out more about which service is best for your business please visit the ActSmart site here or ACT site here.

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