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Government's pub-only business rates package is "poor decision based on politics", ACT parent company Bira says

29 Jan 2026

The government's decision to give pubs a 15% business rates discount while excluding independent retailers is a "poor decision based on politics rather than what is good for the local economy",... Read more…

Independent retailers demand equal treatment as Government prepares pub rates relief

9 Jan 2026

ACT parent company Bira has has demanded equal treatment for small shops after the government announced plans to water down business rate rises for pubs.
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Christmas and New Year message from ACT Director Jonathan Harrison

23 Dec 2025

An end of year message from Jonathan Harrison, Director of the ACT.
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Scottish Government urged to cut business rates for indie retailers

11 Dec 2025

ACT parent company Bira has called on the Scottish Government to follow Wales's example and introduce genuine business rates reductions for retail premises ahead of the Scottish Budget on 13... Read more…

Independent retailers to see rates bills soar by up to 15% despite government's "transformation" promises

2 Dec 2025

Independent retailers across the UK are facing business rates increases of up to 15% next year despite government promises of the "lowest tax rates since 1991", ACT parent company Bira has... Read more…

UK's E-Bike Positive campaign to be adopted by the BA & ACT

1 Dec 2025

As of Thursday 1st January 2026, the E-Bike Positive campaign will fall under the joint guardianship of the Bicycle Association (BA) and the Association of Cycle Traders (ACT).
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Cycle to work scheme escapes cap but ACT warns Budget fails cycle retailers on business rates and imports

26 Nov 2025

The ACT has welcomed the Government's decision not to impose a cap on the cycle to work scheme, calling it "common sense prevailing" after weeks of speculation threatened a vital sales tool for... Read more…

Independent retailers reject Black Friday as three-quarters refuse to participate

24 Nov 2025

More than three-quarters of independent retailers, including some of those in the cycling retail sector, are boycotting Black Friday this year, rejecting pressure... Read more…

Stop being a dumping ground for used e-bike batteries

11 Nov 2025

Used e-bike batteries are piling up because too many suppliers are failing to meet their legal obligations and it’s time to stop being polite about it, writes ACT Director Jonathan... Read more…

Independent retailers urge Chancellor - Boost business confidence or risk killing growth before it starts

7 Nov 2025

Britain's independent retailers, including those in the cycling retail sector, are calling on Chancellor Rachel Reeves to use the autumn budget to restore... Read more…

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Get involved with Cycle September

Posted on in Business News, Cycles News

Cycle LTR_Cycle_September_Social_media_posts_Final_generic3September is a great way to engage your community, particularly local businesses, in a fun and engaging campaign that will help them achieve their health, wellness and sustainability goals.

The month-long competition is not all about who can ride the most miles, but about encouraging as many people as possible to join the competition, help their workplace climb the leaderboards and ride for health, happiness and fun.

As well as highly targeted communications, Love to Ride also have dedicated webinars, Quick Courses and Badges to maximise engagement and behaviour change outcomes for Cycle September 2021.

 

Here's what you need to know:

  • Everyone can join in - from regular riders to people who haven't been on a bike in years (or ever!)
  • Individuals only have to ride for ten minutes to go into the prize draws and help their organisation climb the leaderboard (long enough to experience the joy of riding a bike and overcome some mental barriers to riding, and short enough to be an easy first step to taking up riding)
  • You can ride anywhere any time - it doesn't have to be a commute to work, any bike ride counts
  • Earn points by riding and encouraging others - the organisations which earn the most in September will win in their industry and size categories to help keep things fair
  • Share the love - encouragement is at the core of Cycle September and we want people to invite their co-workers, friends, and family to take part
  • There are some amazing prizes to be won by participating and encouraging others to rediscover riding
  • Cycle September is based on a tried and tested model - we've engaged over 570,000 people worldwide, including 132,000 ‘new riders' (people who haven't ridden a bike or have only ridden a few times in the 12 months prior to registration)

 

What's in it for your city or region?

There has never been a better time to promote riding a bike! Now more than ever, it's important for us all to enjoy activities that are good for our physical and mental health and keep us connected with the world around us.

As people look for new ways to approach their health and impact on the environment, Cycle September provides them with a fun platform to engage with other riders, as well as tips and guidance no matter if they are new to riding or looking to ride more frequently.

 

How will local businesses benefit?

Cycle September is a great way to connect with your community, particularly local businesses, in a fun and engaging campaign that will help them achieve their health, wellness and sustainability goals. The program is free for businesses and individuals and is offered entirely virtually.

They can also instigate some friendly competition between co-workers and other organisations in their industry. Stirring up some competition between co-workers or local businesses is a great tool to motivate people to ride more often, bringing benefits to businesses, their employees and the community.

 

Get involved now

 

 

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