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Chancellor's High Street Roundtable | Campaign Update from ACT parent company Bira

19 Mar 2026

The Chancellor held a roundtable discussion on a future high street strategy last week, with Bira the sole voice representing smaller retail businesses. Read an update on Bira's place at a... Read more…

Independent bike shop takes stand against selling or repairing e-scooters with police echoing plea

18 Mar 2026

An independent bike shop is refusing to sell or repair e-scooters over concerns about how they are being used, with the area’s police force backing the call and urging others to follow... Read more…

ACT parent company Bira backs calls for online marketplace accountability over dangerous product safety failures

13 Mar 2026

Findings from consumer rights publication Which? add to calls from the E-Bike Positive campaign to better scrutinise these sites and promote quality e-bikes from reputable manufacturers and... Read more…

Independent retailers warn Spring Statement missed opportunity as geopolitical tensions threaten high street recovery

5 Mar 2026

ACT parent company Bira has warned that the Chanellor's Spring Statement offered no new support for high street businesses, as rising tensions in the Middle East threaten to push up energy... Read more…

Scottish bike shop and cafe expands into bigger premises as council recognises 'positive impact on economy'

3 Mar 2026

A Scottish bike repair shop and cafe has recently moved premises into a bigger unit thanks to a growth in business, with the local council noting the positive impact it would have on the local... Read more…

Local Bike Shop Week returns this May, with independent retailers reporting strong benefits from past events

19 Feb 2026

Local Bike Shop Week is approaching, with this year’s celebrations taking place from Sunday 3 May to Saturday 9 May 2026 - and retailers have highlighted the positive experiences they've... Read more…

Independent bike shops unite for inaugural Local Bike Shop Week celebration

17 Feb 2026

A week to celebrate and highlight the expertise and passion of independent bike shops across the UK is set to be held this May.
Read more…

ACT part of coalition letter calling for consultation on online VAT reform

16 Feb 2026

A 18-strong coalition of business organisations and tax experts, including the ACT and led-by its parent company Bira, has today written to the Exchequer Secretary to the Treasury calling for a... Read more…

Government's pub-only business rates package is "poor decision based on politics", ACT parent company Bira says

29 Jan 2026

The government's decision to give pubs a 15% business rates discount while excluding independent retailers is a "poor decision based on politics rather than what is good for the local economy",... Read more…

Independent retailers demand equal treatment as Government prepares pub rates relief

9 Jan 2026

ACT parent company Bira has has demanded equal treatment for small shops after the government announced plans to water down business rate rises for pubs.
Read more…

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Shop local online at freewheel.co.uk with 15% off for Local Bike Shop Day!

Posted on in Business News, Cycles News

To cFreewheel LBSD offer 2021elebrate Local Bike Shop Day, taking place on Saturday 28th August, Freewheel are offering customers 15% off from now until 30th August.

Freewheel offers customers all the benefits of ordering online but backed and supported by your local independent bicycle shop - the best of all worlds. 

Freewheel understands people who love bike shops. From their fountain of knowledge to their convenience when we need a helping hand.

That's why Freeweheel are proud to support independent bike shops with every purchase made online. Freewheel aims to give them an online presence and a chance to reach new customers. Buying cycling products from Freewheel means you can support local bikes shop too.

For the week of Local Bike Shop Day Freewheel are benefitting local bike shops and their customers further still by offering 15% off with the code: LOCAL-BIKE-SHOP-ONLINE-21

The code expires on midnight 30th August 2021.

Offer Terms & Conditions

  • Promotion expires Midnight 30th August 2021
  • Promotion is limited to one use per email address.
  • Offer code cannot be used in conjunction with any other offers or discount codes.
  • Code cannot be used against Bikes, Frames, Garmin or Thule and any other products already discounted.
  • Code cannot be applied retrospectively once the order has been placed.
  • Freewheel reserves the right to end the promotion at any time without warning.
  • No cash alternative available.
  • Code must be inserted at the checkout on Freewheel.co.uk to be redeemed.

If you have any queries about the code please get in touch at info@localbikeshopday.co.uk.

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