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Small Business Strategy Inquiry 2025 - ACT and Bira call for members to share their voice

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on... Read more…

Beyond the discount: Restoring integrity to the cycle supply chain

18 Jun 2025

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.
Read more…

Bira welcomes Wales' business rates proposals but calls for key improvements

11 Jun 2025

Bira has welcomed the Welsh Government's consultation on business rate reforms for retail shops, whilst calling for significant improvements to ensure the proposals truly support high street... Read more…

New awards launch to champion Britain's independent high street heroes

9 Jun 2025

Retailers on Britain's high streets are being encouraged to put themselves forward for the first-ever Love Your High Street Awards, designed to celebrate the small businesses that bring... Read more…

"Tectonic shift" in employment law threatens independent retailer viability, warns Bira podcast

6 Jun 2025

Independent retailers are facing a "generational" transformation of employment law that could fundamentally change how small businesses operate, according to the final episode of Bira's first... Read more…

Retailers hope warm weather and bank holidays will boost high street sales

16 May 2025

ACT parent company Bira has said that members are hopeful the warm weather, Easter weekend and upcoming bank holidays will provide a much-needed boost to high street sales.
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Economic growth surges to 0.7%, but "April reality check" looms for high street retailers

15 May 2025

UK economy delivers strongest quarterly performance in a year despite forecasts of business downturn.
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Communities come together for Local Bike Shop Day 2025 celebrations

13 May 2025

Local Bike Shop Day 2025 brought a wave of... Read more…

ACT parent company Bira welcomes Bank of England's latest interest rate cut

8 May 2025

ACT parent company Bira has welcomed the Bank of England's decision to reduce interest rates from 4.5% to 4.25%, calling it a "much-needed boost" for the retail sector, including for cycling... Read more…

ACT parent company Bira responds to Beales' "Rachel Reeves Closing Down Sale" as iconic store makes final protest

8 May 2025

ACT parent company Bira has responded to the news that the 144-year-old Beales department store is staging a "Rachel Reeves Closing Down Sale" in its final weeks of trading, with giant yellow... Read more…

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ACT partner NearSt praised in Forbes for being the retail technology that could save the high street

Posted on in Business News, Cycles News

ACTNearSt logo members can receive excellent benefits with NearSt, a powerful platform that encouragers more shoppers through the doors of specialist cycle shops.

NearSt was recently featured in Forbes for being an exciting new technology which could save bricks-and-mortar retail, with the article detailing information about a London-based trial.

 

Increasing footfall to London's biggest shopping streets

A world-first trial of the NearSt tech recently took place with the aim of driving more shoppers to some of London's best-known shopping streets in Mayfair and Belgravia. NearSt used Google Local Inventory Ads to promote real-time in-store inventory information from nearby shops including Creed, Pringle of Scotland and VICKISARGE to local shoppers. Not only is the shopping experience innovative for retailers, but it is deeply practical for shoppers, too. 

The goal was to draw online shoppers into 15 fashion, jewellery and health and beauty physical retailers, and was mainly focussed on the iconic Elizabeth Street and Mount Street shopping streets. 

As NearSt co-founder and CEO Nick Brackenbury explains, "We already knew that shoppers were going online to find products in their local stores, but we didn't realise just how impactful an entire street working together could be." 

The technology worked effectively to intercept customer journeys which started online - and drive them in-store.

 

High street success


The trial was a success, with 36% of shoppers visiting the targetted streets arriving after seeing one of the Local Inventory Ads in Google.

The footfall also translated into cash: An estimated 815 shoppers were driven to the targeted streets, spending an estimated £165,000 between them.

With NearSt's technology proven to increase high street footfall, we could see this implemented to other shopping districts in the country sooner rather than later.

NearSt's Nick Brackenbury says that we can expect this technology to become the norm, "Within two to three years, having a live view of what's on a shop's shelves visible in places like Google, Facebook, Instagram and other major platforms will be a basic expectation from customers - much like having opening hours and telephone numbers is in Google Maps today."

 

How ACT members can benefit

NearSt is leading the way in driving online shoppers' back to bricks and mortar retailers. 

NearSt's mission is to get people back onto UK high streets by making shopping from real shops easier and faster than buying online. Their powerful platform drives in-store footfall by automatically connecting the products currently hidden on shop shelves to Google's local inventory search through a simple integration with a business's Point of Sale system.

This enables customers to quickly and easily find what they are looking for in-store, supporting local businesses and curtailing the flow of business to online retail giants.
  • Boost in-store footfall
  • Better connectivity with your local community
  • Instant setup: get your stock online in less than 10 minutes
  • Automatic feed: Your shop's inventory displayed directly in Google search (no manual data entry required)
  • Insight: see which of your products are most popular with local shoppers searching near your store
  • Exclusive setup discount for ACT members (usually £299)
  • No ongoing costs
  • Free NearSt PLUS trial worth £100: run highly targeted Local Inventory Ads to shoppers searching nearby at the top of Google

Click the button below to find out more or email info@theact.org.uk.

Find out more

 

 

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