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Independent shops better than big retailers at surviving COVID in the UK

1 May 2024

Small shops have been more "agile" at fighting COVID sale slumps than chain stores, according to a new report.
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Bike shops and cyclists alike urged to gear up to take advantage of Local Bike Shop Day 2024

30 Apr 2024

The UK’s estimated 7.6 million cyclists are being urged to get on their bikes on Saturday May 4th and head down to their local independent bike shop, as many prepare special activities to... Read more…

Peterborough store selling solely local products looks to expand.

29 Apr 2024

A Peterborough store stocking products solely from local entrepreneurs said it is bucking the High Street trend and looking to expand due to its success.
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BIRA launches ‘High Street Matters’ podcast for independent retailers

29 Apr 2024

BIRA is giving independent businesses across the UK a powerful new resource with the launch of its “High Street Matters” podcast.
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Tesco accused of undercutting local shops via its wholesale business.

29 Apr 2024

The Guardian has reported independent shopkeepers saying prices they pay at Tesco’s cash-and-carry arm Booker are often higher than in Tesco’s stores.
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Get ready to celebrate independent Record Store Day

18 Apr 2024

Independent record stores around the country are preparing to celebrate all things vinyl for this year’s Record Store Day on Saturday April 20th. 
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Indies encouraged to put themselves forward for Retail Business of the Year award.

18 Apr 2024

BIRA, the British Independent Retailers Association, has announced its partnership with this year’s SME National Business Awards., joining the 2024 awards as a leading sponsor, backing... Read more…

Family-run Polesworth fish and chip shop celebrates 40 years in business with half-price chips.

18 Apr 2024

A Midlands fish and chip shop is celebrating 40 years in business and offering half-price chips to mark the milestone.
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Assault of shop workers to be made specific criminal offence

18 Apr 2024

Assaulting a shop worker is to be made a separate criminal offence in England and Wales as part of a government response to a wave of retail crime. 
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New stores helping Cardiff arcades buck retail trends.

18 Apr 2024

Eleven new businesses that have opened in the last year in the historic arcades of Cardiff city centre’s Morgan Quarter, made up of the Morgan and Royal arcades, have helped the arcades... Read more…

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Maybe*'s social media tips to generate leads from Instagram

Posted on in Business News, Brands & Products News, Cycles News

String Theory Garage repeatedly feature as one of the most engaged local businesses in Stratford-Upon-Avon. They talked to Maybe* about how they focus on engaging with every single like, comment, share, story watcher AND ensure that their customer journey shines through to generate leads from Instagram. Read on to discover their social media tips.

 

Generate leads from Instagram

String Theory Garage was founded by Ben Broke-Smith in 2018. Ben has over 15 years of experience working on cars and competed for several years in British, Irish and European drifting championships, achieving many podium finishes and winning the European championship in 2008. To this day, Ben is a keen driver and attends track days as much as time allows, still spending his free time tinkering with car suspension tuning and wheel alignment, constantly looking to find that little extra improvement.

​Ben's diverse driving experience, extensive technical understanding and strong eye for detail are what has led to the success of String Theory Garage today, where hundreds of happy customers have had their cars transformed in the hands of Ben.

"I got into social media a while back, I started up a Youtube channel and it really took off for other car and racing lovers like me. I then built up a successful Instagram with over 10,000 followers and was getting around a 10% engagement ratio so I have just applied my knowledge to String Theory. Most of the customers coming into the garage see their cars like their babies just like we do so we know what works for them content wise" says Ben.

The garage use social media to take a photo of the before, the middle and the after and talk about how and what they have changed for that customer. It encourages people to engage with us because they love cars, it encourages people to ask questions and also to think about what the garage could actually do for them, and in turn generates leads.

 

Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm.

Sign up for the master class

Find out more about how Maybe* can benefit your business here.

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