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Christmas and New Year message from ACT Director Jonathan Harrison

23 Dec 2025

An end of year message from Jonathan Harrison, Director of the ACT.
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Scottish Government urged to cut business rates for indie retailers

11 Dec 2025

ACT parent company Bira has called on the Scottish Government to follow Wales's example and introduce genuine business rates reductions for retail premises ahead of the Scottish Budget on 13... Read more…

Independent retailers to see rates bills soar by up to 15% despite government's "transformation" promises

2 Dec 2025

Independent retailers across the UK are facing business rates increases of up to 15% next year despite government promises of the "lowest tax rates since 1991", ACT parent company Bira has... Read more…

UK's E-Bike Positive campaign to be adopted by the BA & ACT

1 Dec 2025

As of Thursday 1st January 2026, the E-Bike Positive campaign will fall under the joint guardianship of the Bicycle Association (BA) and the Association of Cycle Traders (ACT).
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Cycle to work scheme escapes cap but ACT warns Budget fails cycle retailers on business rates and imports

26 Nov 2025

The ACT has welcomed the Government's decision not to impose a cap on the cycle to work scheme, calling it "common sense prevailing" after weeks of speculation threatened a vital sales tool for... Read more…

Independent retailers reject Black Friday as three-quarters refuse to participate

24 Nov 2025

More than three-quarters of independent retailers, including some of those in the cycling retail sector, are boycotting Black Friday this year, rejecting pressure... Read more…

Stop being a dumping ground for used e-bike batteries

11 Nov 2025

Used e-bike batteries are piling up because too many suppliers are failing to meet their legal obligations and it’s time to stop being polite about it, writes ACT Director Jonathan... Read more…

Independent retailers urge Chancellor - Boost business confidence or risk killing growth before it starts

7 Nov 2025

Britain's independent retailers, including those in the cycling retail sector, are calling on Chancellor Rachel Reeves to use the autumn budget to restore... Read more…

Independent retailers report worsening retail crime crisis as confidence in police response

17 Oct 2025

A shocking 83% of independent retailers say theft has worsened over the past year, whilst the vast majority of crimes now go unreported due to lack of police response, according to ACT parent... Read more…

ACT member gains coverage in local media thanks to focus on maintaining independent cycling retail presence

14 Oct 2025

ACT member Cyclo Monster has been recognised by local media for its commitment to keeping Derby’s cycling scene independent, community-focused and thriving.
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Maybe* looks at the best social media posts for September from across the UK

Posted on in Business News, Brands & Products News, Cycles News, Creative News

There's so much to be learned from the success (or lessons) of others, particularly when it come to the ever-moving landscape of social media. So, every week Maybe* dig through all the data to find the best social media posts. Maybe* find this by either using their super clever tech to analyse post engagements based upon likes, comments and shares or every now and again, they just shout out brands that they've come across who are doing things a little differently.

Take a look at the best social media posts Maybe* have rounded up through September and see what you can learn and implement for you own business. Use the takeaway to shape your strategy and watch your engagement grow, your sentiment soar and so much more.

 

Looking ahead

Whisper it, don't shout it but Christmas is coming. And after last year it seems that Marks and Spencer's customers are well in the mood to start the seasonal countdown. With the kids back at school and Autumn on its way, the retailer has hit social media with three Christmas posts over the last week covering everything from advent calendars to these snowglobe flavoured gin liqueurs which earned over 30,000 engagements.

While historically some consumers may bemoan the retail assault on Christmas a wee bit earlier than they like, this year it seems that consumers just want to look forwards. So help them do that. Help them get excited about the prospect of celebrating early.

How can you replicate this technique?

Whether it's promoting Christmas party bookings, party wear or getting your mince pies in the oven now, there's an appetite for a festive feast this year, that you have the opportunity to take a leading role in.

 

Welcome home

This week's best social media post comes from ADIDAS who went all Mancunian on us to celebrate the homecoming of Cristiano Ronaldo to Manchester United.

One of the biggest talking points of the week was maximised by ADIDAS with a sketch of the squad welcoming back the Portuguese favourite.

 

How can you replicate this technique?

News cycle events like this present many an opportunity for sports brands or businesses local to Manchester to jump on discussion points to grow their own engagement in a relevant and creative way. What national news stories and events are relevant to your customers at a local level? Seek them out and use them.


There are more best social media posts to come throughout the month, so watch this space for great examples of social media mastery with great tips and takeaways to improve your social media results. In the meantime why not use Maybe* to check out the best social media posts near you?

 

Improve your social media with Maybe*

ACT Gold members can benefit from 20% discount and Silver members benefit from 10% discount. Maybe* also hold monthly social media masterclasses on the first Wednesday of every month at 8pm.

Sign up for the master class

Find out more about how Maybe* can benefit your business here.

 

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