Bookshops most popular choice as 40% of Britons dream of starting their own small business
Posted on in Business News, Cycles News
Four in ten Britons dream of starting their own small business, with bookshops the most popular choice, according to new research by American Express Shop Small.
In the survey, cafés, fashion boutiques, restaurants and pubs made up the top five aspirational start-up businesses, with people most tempted by the prospect of having more independence (28%) and pursuing a passion (22%).
Though it remains a dream for many, those who have taken the plunge to run their own business are greatly admired, especially for their determination (57% said they admired this quality in owners of independent businesses), passion (56%) and their creativity (37%).
Top 10 dream businesses Brits would like to own:
1. Bookshop
2. Café
3. Fashion boutique
4. Restaurant
5. Pub
6. Record store
7. Bakery
8. Market stall
9. Gym
10. Hardware shop
Now in its tenth year, this year’s American Express Shop Small campaign aims to support small businesses by encouraging the nation to back their high street and enjoy the benefits of ‘shopping small’, whatever their budget.
Daniel Edelman, Vice President & UK General Manager, Merchant Services at American Express, said: “Many of the small business on our high street represent the fulfilment of someone’s dreams; although it can be incredibly rewarding, it takes a lot of hard work and determination. That’s why we’ve been running our Shop Small campaign in the UK since 2012 to celebrate these small business owners by encouraging everyone to shop small, whether on everyday purchases or a little festive treat.”
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