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Small Business Strategy Inquiry 2025 - ACT and Bira call for members to share their voice

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on... Read more…

Beyond the discount: Restoring integrity to the cycle supply chain

18 Jun 2025

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.
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Bira welcomes Wales' business rates proposals but calls for key improvements

11 Jun 2025

Bira has welcomed the Welsh Government's consultation on business rate reforms for retail shops, whilst calling for significant improvements to ensure the proposals truly support high street... Read more…

New awards launch to champion Britain's independent high street heroes

9 Jun 2025

Retailers on Britain's high streets are being encouraged to put themselves forward for the first-ever Love Your High Street Awards, designed to celebrate the small businesses that bring... Read more…

"Tectonic shift" in employment law threatens independent retailer viability, warns Bira podcast

6 Jun 2025

Independent retailers are facing a "generational" transformation of employment law that could fundamentally change how small businesses operate, according to the final episode of Bira's first... Read more…

Retailers hope warm weather and bank holidays will boost high street sales

16 May 2025

ACT parent company Bira has said that members are hopeful the warm weather, Easter weekend and upcoming bank holidays will provide a much-needed boost to high street sales.
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Economic growth surges to 0.7%, but "April reality check" looms for high street retailers

15 May 2025

UK economy delivers strongest quarterly performance in a year despite forecasts of business downturn.
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Communities come together for Local Bike Shop Day 2025 celebrations

13 May 2025

Local Bike Shop Day 2025 brought a wave of... Read more…

ACT parent company Bira welcomes Bank of England's latest interest rate cut

8 May 2025

ACT parent company Bira has welcomed the Bank of England's decision to reduce interest rates from 4.5% to 4.25%, calling it a "much-needed boost" for the retail sector, including for cycling... Read more…

ACT parent company Bira responds to Beales' "Rachel Reeves Closing Down Sale" as iconic store makes final protest

8 May 2025

ACT parent company Bira has responded to the news that the 144-year-old Beales department store is staging a "Rachel Reeves Closing Down Sale" in its final weeks of trading, with giant yellow... Read more…

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Activate Cycle Academy on The One Show to support BBC’s ‘Gift A Bike For Christmas’ campaign

Posted on in Cycles News, Outdoor News

Cytech training provider Activate Cycle Academy made it onto BBC television and radio this week as part of The One Show’s launch of a ‘Gift A Bike For Christmas’ campaign.

In conjunction with BBC Radio 2, the campaign is raising awareness of the benefits of restoring and redistributing children’s bikes across the UK. They worked with two local charities in the Newcastle area; Recyke y Bike and WATbike and were supported by Activate Cycle Academy's Cytech trainer in the North of England, Jack Swain, who was on hand, helping as the head mechanic signing off each bike.

One Show Gift a Bike In total on the night, 135 bikes were donated, saved from landfill with 40 bikes refurbished on the day. All of these have been assigned to families that need them the most in the Newcastle area. The remaining 95 have gone back to the charities for further restoration and to be gifted to more families in need this Christmas and in the new year.

“When Alex Jones comes up with the idea to give away bikes for Christmas to kids that could be without presents, and the BBC come knocking on the door to ask for help, you just can't say no,” says Jack.

On the morning it was -4 degrees and snowy but that didn't stop people turning up to gift old children's bikes and scooters. The team of mechanics got to work on lovingly restoring them to make some children's Christmas.”

One Show presenter Alex Jones said: “Every child should have the chance to learn to ride a bike, and with families facing an extra tough time this Christmas, we hope to spread a little joy by encouraging people to dig out their old bikes and donate them to good causes all over the UK. I can’t wait to see the smiles on faces across Newcastle as children receive their new bikes on The One Show, just in time for Christmas.”

Jack ACA One ShowThe mechanics all featured on the BBC throughout the day on The Zoe Ball Breakfast show on Radio 2, BBC Newcastle's Breakfast Show, BBC1's Morning Live and of course The One Show on BBC1. All these features can be re watched on BBC iPlayer or listened back to on BBC Sounds.

You can watch the clip of Jack on The One Show on the BBC iPlayer (06m35s), here.

For more information about the charities that featured and other similar ones around the country click here.

 

For more information on Cytech training courses please visit: cytech.training.

 

 

 

 

 

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