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Bira welcomes Wales' business rates proposals but calls for key improvements

11 Jun 2025

Bira has welcomed the Welsh Government's consultation on business rate reforms for retail shops, whilst calling for significant improvements to ensure the proposals truly support high street... Read more…

New awards launch to champion Britain's independent high street heroes

9 Jun 2025

Retailers on Britain's high streets are being encouraged to put themselves forward for the first-ever Love Your High Street Awards, designed to celebrate the small businesses that bring... Read more…

"Tectonic shift" in employment law threatens independent retailer viability, warns Bira podcast

6 Jun 2025

Independent retailers are facing a "generational" transformation of employment law that could fundamentally change how small businesses operate, according to the final episode of Bira's first... Read more…

Retailers hope warm weather and bank holidays will boost high street sales

16 May 2025

ACT parent company Bira has said that members are hopeful the warm weather, Easter weekend and upcoming bank holidays will provide a much-needed boost to high street sales.
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Economic growth surges to 0.7%, but "April reality check" looms for high street retailers

15 May 2025

UK economy delivers strongest quarterly performance in a year despite forecasts of business downturn.
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Communities come together for Local Bike Shop Day 2025 celebrations

13 May 2025

Local Bike Shop Day 2025 brought a wave of... Read more…

ACT parent company Bira welcomes Bank of England's latest interest rate cut

8 May 2025

ACT parent company Bira has welcomed the Bank of England's decision to reduce interest rates from 4.5% to 4.25%, calling it a "much-needed boost" for the retail sector, including for cycling... Read more…

ACT parent company Bira responds to Beales' "Rachel Reeves Closing Down Sale" as iconic store makes final protest

8 May 2025

ACT parent company Bira has responded to the news that the 144-year-old Beales department store is staging a "Rachel Reeves Closing Down Sale" in its final weeks of trading, with giant yellow... Read more…

Employment Rights Bill - ACT and Bira answer your questions

28 Apr 2025

The Labour Government’s new Employment Rights Bill is set to be in force this year and the new regulations will impact high street retailers up and down the country.
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ACT parent company Bira welcomes Chancellor's action on unfair trade practices

25 Apr 2025

ACT parent company Bira welcomes the Chancellor's announcement of plans to create a level playing field for British businesses against unfair international trade practices.
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Competition launches for indie retailers to win prizes to help with rising energy bills

Posted on in Business News

Birds Eye has launched a new competition to give ten independent retailers the chance to win a variety of prizes that will help them with rising energy bills.

Birds Eye competition

The first-prize winner is set to receive £3,000, including tailored category advice and a variety of Birds Eye, Aunt Bessie’s and Goodfella’s stock.

Partnering with virtual sales app Shopt, the competition runs run from 18 April – 28th May and the selected retailers will receive their prizes in June.

There will also be nine additional cash prizes distributed to the runners up, ranging from £250 to £2,000.

To be in with a chance of winning, retailers simply need to head to the Shopt app and redeem the Birds Eye competition reward.

As well as nine additional prizes, retailers will receive a £3 reward for stocking Birds Eye products and for every qualifying entry received, Birds Eye will make a £5 donation to food charity GroceryAid.

“As leaders of the frozen food category, we’re here to support independent retailers with the right category advice and assistance so they can really reap the benefits of what frozen has to offer,” head of convenience at Birds Eye, Joss Bamber said.

“And with this competition, we hope to demonstrate the benefits of frozen food in this period of economic uncertainty while also reminding retailers of the additional help and support available to them.

Bamber added: “GroceryAid does an amazing job in providing welfare support to all areas, functions and roles within the grocery industry and we are proud to have the opportunity to promote the services they provide with this competition.”

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