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Small Business Strategy Inquiry 2025 - ACT and Bira call for members to share their voice

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on... Read more…

Beyond the discount: Restoring integrity to the cycle supply chain

18 Jun 2025

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.
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Bira welcomes Wales' business rates proposals but calls for key improvements

11 Jun 2025

Bira has welcomed the Welsh Government's consultation on business rate reforms for retail shops, whilst calling for significant improvements to ensure the proposals truly support high street... Read more…

New awards launch to champion Britain's independent high street heroes

9 Jun 2025

Retailers on Britain's high streets are being encouraged to put themselves forward for the first-ever Love Your High Street Awards, designed to celebrate the small businesses that bring... Read more…

"Tectonic shift" in employment law threatens independent retailer viability, warns Bira podcast

6 Jun 2025

Independent retailers are facing a "generational" transformation of employment law that could fundamentally change how small businesses operate, according to the final episode of Bira's first... Read more…

Retailers hope warm weather and bank holidays will boost high street sales

16 May 2025

ACT parent company Bira has said that members are hopeful the warm weather, Easter weekend and upcoming bank holidays will provide a much-needed boost to high street sales.
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Economic growth surges to 0.7%, but "April reality check" looms for high street retailers

15 May 2025

UK economy delivers strongest quarterly performance in a year despite forecasts of business downturn.
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Communities come together for Local Bike Shop Day 2025 celebrations

13 May 2025

Local Bike Shop Day 2025 brought a wave of... Read more…

ACT parent company Bira welcomes Bank of England's latest interest rate cut

8 May 2025

ACT parent company Bira has welcomed the Bank of England's decision to reduce interest rates from 4.5% to 4.25%, calling it a "much-needed boost" for the retail sector, including for cycling... Read more…

ACT parent company Bira responds to Beales' "Rachel Reeves Closing Down Sale" as iconic store makes final protest

8 May 2025

ACT parent company Bira has responded to the news that the 144-year-old Beales department store is staging a "Rachel Reeves Closing Down Sale" in its final weeks of trading, with giant yellow... Read more…

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International training & accreditation scheme for bicycle technicians launches revamped entry level course.

Posted on in Business News, Cycles News

Theory one logoCytech, the internationally recognised training and accreditation scheme for bicycle technicians, has relaunched its Cytech theory one online learning course delivering an introduction to bicycle maintenance that can be completed anywhere, in the participant’s own time.

The newly redesigned course includes a new module on Bicycle Types, Anatomy and Fitting, as well as new content additions on e-bike legislation and e-bike battery safety.

Theory one screenshotOnce participants have completed the course, they (and the shop they work for if applicable) will be promoted online via the international Cytech directory. The Cytech directory works as a census of who is Cytech qualified and where they are employed, helping consumers in the UK and worldwide to find their nearest qualified mechanic to take care of their bike.

Whilst Cytech technical two is seen as the industry standard for professional cycle technicians and Technical three represents the pinnacle of technical proficiency, getting qualified to a minimum of Cytech theory one gives all employees in the cycle trade a strong foundation of knowledge to better their ability to talk to customers, sell products, advise on basic repairs and build their careers.

Theory one screenshotCytech says that this is the latest step in its ongoing investment in raising the standard of bicycle mechanics worldwide and that being qualified to a minimum level of Cytech theory one should be key for every cycle trade employee, no matter what their role within in the business. Cytech courses are currently offered by six providers across 13 locations in six countries, with more to be launched in 2024.

Jonathan Harrison at the Association of Cycle Traders (ACT) is keen to reinforce the benefits the course provides:

“The ACT believes that every specialist cycle retail employee should be armed with the knowledge and skills to better understand how the workshop is run, how to manage customer expectations, work safely and efficiently in the retail environment and even carry out some of the more basic workshop activities.

Being Cytech qualified not only gives staff the confidence they need to do their job to the highest of their ability, but it also gives customers peace of mind that their bike is in safe hands.”

Theory one screenshotThe Cytech theory one online learning course with its additional content is being offered at the same price as before - £125+VAT. ACT members can save up to 50% off the course with their membership – so can access it for as little as £62.50 net.

For more information, visit www.cytechtheoryone.co.uk

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