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Business rate reform called for as industry reacts to landslide Labour election win

9 Jul 2024

Following Labour’s general election win, the retail industry has stressed the need for a business rates overhaul to protect high streets across the country.
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Bira calls on new Labour government to prioritise independent retail sector

9 Jul 2024

Following Labour’s landslide Election victory, Bira, the British Independent Retailers Association, has urged the new government to make good on its promise of change by prioritising the... Read more…

Much loved toyshop saved by owner's daughter

9 Jul 2024

A much-loved toy shop in Aberystwyth that was facing closure has been saved after the former shopkeeper's daughter decided to take over the reins.
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Inverness-based retailer wins coveted Drapers Award for Best Independent Footwear Retailer

9 Jul 2024

A family-owner retailer in Inverness, Begg Shoes, has been named Best Independent Footwear Retailer at the 2024 Drapers Footwear Awards, held annually to celebrate the outstanding achievements... Read more…

'Pay-as-you-feel' barber wins hairdressing award

9 Jul 2024

A man who offers "pay-as-you-feel" haircuts has been named the UK's best barber.
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The Times publishes its list of the seven best shopping streets in the UK

24 Jun 2024

The Times has just published its list of the seven best shopping streets in the UK.
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Indie retail village wins Hospitality Hero Velvet Award for 2024

24 Jun 2024

An independent retail village in Ely that celebrates its one-year anniversary this month has won the Hospitality Hero Velvet Award for 2024.
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Bike shop owner slams police’s “abject apathy” after three shops broken into in one night

24 Jun 2024

A cycle shop owner has criticised the police’s “abject apathy” towards bike theft after thieves attempted to break into his store for the second time in a year, on the same... Read more…

A simple comparison of the General Election manifestos

24 Jun 2024

With less than three weeks to go until the General Election, Bira has produced a simple table comparing manifestos for Labour, Conservatives, Liberal Democrats, Green Party and Reform UK, and... Read more…

Independents Day message - supporting independent shops boosts local jobs and economies.

24 Jun 2024

With the annual Independents’ Day weekend coming up on July 6th and 7th, independent retailers have been reinforcing the message that supporting independent shops boosts... Read more…

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Warwickshire County Council launches campaign to promote Christmas shopping at independent businesses

Posted on in Business News

A Christmas campaign encouraging Warwickshire’s independent town businesses to shout about why shoppers should buy from them this year is making a comeback.

Santa

The Warwickshire Christmas campaign, organised by Warwickshire County Council, is returning this year to highlight the quality businesses in the county’s towns and villages and to encourage customers to shop locally for their gifts this year.

The drive is being supported by a social media campaign by Warwickshire Towns Network, where a festive mix of Warwickshire’s independent shops are being showcased in the run up to the big day.

Throughout November and December, the campaign will show off businesses and their gift ideas all over the county and showcase individual towns and villages where residents and visitors can shop.

And Warwickshire’s independent businesses, along with other organisations, are being encouraged to get involved by using the hashtag #WarwickshireChristmas and sharing their own Christmas content online.

The new campaign follows similar support drives over the last couple of years to help businesses bounce back from both Covid and the subsequent cost of living crisis.

Cllr Martin Watson, portfolio holder for economy at Warwickshire County Council, said: “Showcasing the incredible businesses we have in Warwickshire is vitally important in the run-up to Christmas, so we’re delighted to be relaunching this campaign once again.

“Christmas is such a key time for our high street retailers, and we have so many in our county that can provide the perfect gifts for loved ones this year.

“Buying local not only supports local businesses – it often means getting that extra level of customer service and satisfaction that is difficult to replicate with large multinationals.

“We are looking forward to seeing our residents getting involved with the campaign by using the hashtag #WarwickshireChristmas, and seeing customers praising their favourite shops too.”

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