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Independent retailers urge Chancellor - Boost business confidence or risk killing growth before it starts

7 Nov 2025

Britain's independent retailers, including those in the cycling retail sector, are calling on Chancellor Rachel Reeves to use the autumn budget to restore... Read more…

Independent retailers report worsening retail crime crisis as confidence in police response

17 Oct 2025

A shocking 83% of independent retailers say theft has worsened over the past year, whilst the vast majority of crimes now go unreported due to lack of police response, according to ACT parent... Read more…

ACT member gains coverage in local media thanks to focus on maintaining independent cycling retail presence

14 Oct 2025

ACT member Cyclo Monster has been recognised by local media for its commitment to keeping Derby’s cycling scene independent, community-focused and thriving.
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Experts share how to make your bike last longer – and why regular care pays off

10 Oct 2025

Cycling experts have shared their top tips in a new Guardian feature revealing how simple maintenance habits can extend the life of a bike and save riders from costly repairs.
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ACT parent company Bira welcomes £5bn Pride in Place programme

29 Sep 2025

Bira has welcomed the Government's announcement of a £5 billion Pride in Place programme, saying it will provide the kind of support high street businesses need to thrive.
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Scottish bike shop to celebrate 20-year anniversary with prize draw and instore event

24 Sep 2025

An independent Scottish cycling retailer is celebrating 20 years in business this month with a prize draw and ‘celebratory cupcakes’ during an event at the shop.
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Cycling Scotland emphasises difference between legal and illegal e-bikes and praises work of E-Bike Positive campaign

18 Sep 2025

Cycling Scotland has highlighted the crucial distinction between legal and illegal e-bikes, warning that confusion risks undermining public trust in a technology that is helping thousands switch... Read more…

Barber shop proves it's a cut above the rest picking up coveted British retailers award

2 Sep 2025

A barber's shop in Northern Ireland has proved that it's a cut above the rest by picking up the inaugural Love Your High Street Award 2025, following a public vote that attracted over 2,230... Read more…

Independent retailers face Fresh challenges as UK inflation climbs to 3.8%

20 Aug 2025

ACT parent company Bira has expressed serious concern following today's announcement that UK inflation rose to 3.8% in July, higher than the expected 3.7% and marking the tenth consecutive month... Read more…

Bike industry continues to face challenges as profits and forecasts falter at Giant, Canyon and Shim

14 Aug 2025

The global bike industry remains under pressure as Shimano, Giant and Canyon all report weaker profits and subdued outlooks for 2025.
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Bira issues guide to protecting yourself against festive cyber scams

Posted on in Business News

In the age of online shopping, the pursuit of the best deals during the festive season is increasingly common. However, as consumers flock to virtual marketplaces, cybercriminals are seizing the opportunity to exploit vulnerabilities, leading to a surge in scams.

Cyber theft

Working with the West Midlands Cyber Resilience Centre (WMCRC), CDS Defence & Security, Bira has offered guidance to independent retailers on safeguarding against festive cyber scams.

Barclays conducted a study revealing a 22% surge in scams during the festive season, with an alarming £10 million lost to cybercriminals last year. Shockingly, 91% of the British public fails to verify the registration status of unknown companies on Companies House. The 25-34 age group remains the most vulnerable, facing an average loss of £970 per victim during the Black Friday and Cyber Monday period.

In detailed guidance on its website, Bira says scams to beware of include fake order scams; fake tracking numbers; phony websites; fake social media advertisements; fake charities; false discounts, and to be aware of texts and emails with hidden links that, when clicked, install malware on devices for the theft of personal information.

To stay protected, the guidance is to research products and suppliers before making purchases; verify the authenticity of sellers, especially when dealing with in-demand items; exercise caution with big discounts., and to identify potential phishing emails by checking the sender's email domain.

You are advised to report any suspicious activity to the National Cyber Security Centre (NCSC), ActionFraud, or Citizens Advice to contribute to the collective effort against fraud and cybercrime.

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