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Barber shop proves it's a cut above the rest picking up coveted British retailers award

2 Sep 2025

A barber's shop in Northern Ireland has proved that it's a cut above the rest by picking up the inaugural Love Your High Street Award 2025, following a public vote that attracted over 2,230... Read more…

Independent retailers face Fresh challenges as UK inflation climbs to 3.8%

20 Aug 2025

ACT parent company Bira has expressed serious concern following today's announcement that UK inflation rose to 3.8% in July, higher than the expected 3.7% and marking the tenth consecutive month... Read more…

Bike industry continues to face challenges as profits and forecasts falter at Giant, Canyon and Shim

14 Aug 2025

The global bike industry remains under pressure as Shimano, Giant and Canyon all report weaker profits and subdued outlooks for 2025.
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ACT to join industry leaders at brand new cycling trade event this September

13 Aug 2025

The ACT is set to be in attendance at the inaugural Cycling Industry News Live (CIN Live) trade show, which is set to bring together industry-wide education, market insight and product showcases... Read more…

Independent retail crisis deepens as nearly half see sales plummet compared to last year

12 Aug 2025

Britain's high street crisis has deepened dramatically with nearly half of independent retailers, including many in the independent cycling retail sector, reporting sales have crashed compared... Read more…

Independent retailers slam £5.9bn "de minimis" import loophole as Government delays action

11 Aug 2025

ACT parent company Bira has condemned the Government's inaction over the "de minimis" import loophole following a Sky News investigation revealing £5.9 billion worth of cheap imports... Read more…

Criminals undermining legitimate retailers as trading standards collapse

7 Aug 2025

Bira has warned that criminals are undermining legitimate retailers as trading standards services collapse, following a new Which? investigation.
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ACT welcomes Government's new product safety laws

23 Jul 2025

A leading cycle traders association has backed the government's move to protect consumers from dangerous products sold through online marketplaces, following Royal Assent of the Product... Read more…

Small Business Strategy Inquiry 2025 - ACT and Bira call for members to share their voice

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on... Read more…

Beyond the discount: Restoring integrity to the cycle supply chain

18 Jun 2025

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.
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Bira issues guide to protecting yourself against festive cyber scams

Posted on in Business News

In the age of online shopping, the pursuit of the best deals during the festive season is increasingly common. However, as consumers flock to virtual marketplaces, cybercriminals are seizing the opportunity to exploit vulnerabilities, leading to a surge in scams.

Cyber theft

Working with the West Midlands Cyber Resilience Centre (WMCRC), CDS Defence & Security, Bira has offered guidance to independent retailers on safeguarding against festive cyber scams.

Barclays conducted a study revealing a 22% surge in scams during the festive season, with an alarming £10 million lost to cybercriminals last year. Shockingly, 91% of the British public fails to verify the registration status of unknown companies on Companies House. The 25-34 age group remains the most vulnerable, facing an average loss of £970 per victim during the Black Friday and Cyber Monday period.

In detailed guidance on its website, Bira says scams to beware of include fake order scams; fake tracking numbers; phony websites; fake social media advertisements; fake charities; false discounts, and to be aware of texts and emails with hidden links that, when clicked, install malware on devices for the theft of personal information.

To stay protected, the guidance is to research products and suppliers before making purchases; verify the authenticity of sellers, especially when dealing with in-demand items; exercise caution with big discounts., and to identify potential phishing emails by checking the sender's email domain.

You are advised to report any suspicious activity to the National Cyber Security Centre (NCSC), ActionFraud, or Citizens Advice to contribute to the collective effort against fraud and cybercrime.

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