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Independent retailers face Fresh challenges as UK inflation climbs to 3.8%

20 Aug 2025

ACT parent company Bira has expressed serious concern following today's announcement that UK inflation rose to 3.8% in July, higher than the expected 3.7% and marking the tenth consecutive month... Read more…

Bike industry continues to face challenges as profits and forecasts falter at Giant, Canyon and Shim

14 Aug 2025

The global bike industry remains under pressure as Shimano, Giant and Canyon all report weaker profits and subdued outlooks for 2025.
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ACT to join industry leaders at brand new cycling trade event this September

13 Aug 2025

The ACT is set to be in attendance at the inaugural Cycling Industry News Live (CIN Live) trade show, which is set to bring together industry-wide education, market insight and product showcases... Read more…

Independent retail crisis deepens as nearly half see sales plummet compared to last year

12 Aug 2025

Britain's high street crisis has deepened dramatically with nearly half of independent retailers, including many in the independent cycling retail sector, reporting sales have crashed compared... Read more…

Independent retailers slam £5.9bn "de minimis" import loophole as Government delays action

11 Aug 2025

ACT parent company Bira has condemned the Government's inaction over the "de minimis" import loophole following a Sky News investigation revealing £5.9 billion worth of cheap imports... Read more…

Criminals undermining legitimate retailers as trading standards collapse

7 Aug 2025

Bira has warned that criminals are undermining legitimate retailers as trading standards services collapse, following a new Which? investigation.
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ACT welcomes Government's new product safety laws

23 Jul 2025

A leading cycle traders association has backed the government's move to protect consumers from dangerous products sold through online marketplaces, following Royal Assent of the Product... Read more…

Small Business Strategy Inquiry 2025 - ACT and Bira call for members to share their voice

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on... Read more…

Beyond the discount: Restoring integrity to the cycle supply chain

18 Jun 2025

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.
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Bira welcomes Wales' business rates proposals but calls for key improvements

11 Jun 2025

Bira has welcomed the Welsh Government's consultation on business rate reforms for retail shops, whilst calling for significant improvements to ensure the proposals truly support high street... Read more…

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Increasing numbers of UK consumers limiting their spending to goods on promotion

Posted on in Business News

Research of over 1,000 UK shoppers by Pricer shows 27% now only buy grocery items which are on offer – a +6 percentage increase compared to 2023. 

Promotions

This, Pricer suggests, shows that, despite inflation starting to ease, both pricing- and promotions-sensitivity continues to remain high among consumers. 

Younger demographics were more likely to exclusively buy items on promotion, with Millennials saying that 47% of all the food they buy is on offer, while 37% of Gen Z’s shopping baskets consist of promotional or marked down produce.

“While inflation is starting to ease, it will take a little while for that ripple effect to make its way into consumers’ shopping behaviours, so we expect customers to remain sensitive to pricing and promotions for some time to come,” says Peter Ward, UK Country Manager at Pricer. 

“Whether it is via promotions accuracy, on-shelf availability and replenishment of items of offer, fast roll-out on markdowns for near expiring goods or simply alerting customers to the offers available at the shelf edge, shoppers are expecting the retailers they shop with to make it as easy as possible for them to get the best deals.”

And such now is the dependency of shoppers on promotions, that 41% of the UK consumers polled by Pricer say they have shifted the times they visit supermarkets and food stores, opting to shop towards the end of the day when markdowns on products usually take place – an increase of +2 percentage points year-on-year. 

Meanwhile, two thirds now shop across a greater number of supermarkets to get the best prices, rising to 74% of Gen Z, and a further 68% say they choose to shop across a larger number of supermarkets to get the best choice of products and promotions. 

As well as seeking out promotions and markdowns offered directly by retailers on food goods, consumer adoption of food distribution apps, such as Too Good To Go, are also rising, as shoppers look to benefit from good deals while also acting sustainably by preventing food waste. 

Too Good To Go said, since partnering with Aldi in February, for example, it had sold 500,000 ‘surprise bags’, which offer significantly discounted goods nearing their expiry dates. This has helped customers save over £7 million as well as preventing 1,500 tonnes of C02 from food waste going to landfill.

 

 

 

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