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Small Business Strategy Inquiry 2025 - ACT and Bira call for members to share their voice

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on... Read more…

Beyond the discount: Restoring integrity to the cycle supply chain

18 Jun 2025

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.
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9 Jun 2025

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6 Jun 2025

Independent retailers are facing a "generational" transformation of employment law that could fundamentally change how small businesses operate, according to the final episode of Bira's first... Read more…

Retailers hope warm weather and bank holidays will boost high street sales

16 May 2025

ACT parent company Bira has said that members are hopeful the warm weather, Easter weekend and upcoming bank holidays will provide a much-needed boost to high street sales.
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Economic growth surges to 0.7%, but "April reality check" looms for high street retailers

15 May 2025

UK economy delivers strongest quarterly performance in a year despite forecasts of business downturn.
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Communities come together for Local Bike Shop Day 2025 celebrations

13 May 2025

Local Bike Shop Day 2025 brought a wave of... Read more…

ACT parent company Bira welcomes Bank of England's latest interest rate cut

8 May 2025

ACT parent company Bira has welcomed the Bank of England's decision to reduce interest rates from 4.5% to 4.25%, calling it a "much-needed boost" for the retail sector, including for cycling... Read more…

ACT parent company Bira responds to Beales' "Rachel Reeves Closing Down Sale" as iconic store makes final protest

8 May 2025

ACT parent company Bira has responded to the news that the 144-year-old Beales department store is staging a "Rachel Reeves Closing Down Sale" in its final weeks of trading, with giant yellow... Read more…

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Much loved toyshop saved by owner's daughter

Posted on in Business News

A much-loved toy shop in Aberystwyth that was facing closure has been saved after the former shopkeeper's daughter decided to take over the reins.

David Morgan, owner of Albatross Toys and Models, passed away in April, and there were concerns the shop might have to close. However, despite never intending to run the shop, Mr Morgan's daughter Delyth James decided to step in after a challenging year.

toys"My dad was very keen for someone to take over," she told BBC Radio Wales Mr Morgan, or Dai as he was known best, bought the shop when Ms James was seven years old, and she fondly remembers the community bustle that made it a central part of Aberystwyth.

She said she had an outpouring of support from the community after her father's death.

"I love hearing people’s stories about their memories of my mum and dad in the shop, and my dad being on the doorstep always chatting to people," she said.

"I've felt that the shop was more than just a toy and model shop, it was about that community hub. It’s just been really, so comforting hearing people’s stories."

The shop, which will reopen on 1 July, is known for its old-fashioned feel with boxes full of trains, planes and cars piled up from floor to ceiling.

Despite the overwhelming inventory, Mr Morgan had a knack for knowing exactly where everything was.

Ms James said she hoped to carry on her father's legacy but said it would take time to become as adept as he was: "It’s an Aladdin’s cave, it is stuffed jam packed full of goodies, models, planes trains." Mr Morgan, or Dai as he was known best, bought the shop when Ms James was seven years old, and she fondly remembers the community bustle that made it a central part of Aberystwyth.

She said she had an outpouring of support from the community after her father's death.

"I love hearing people’s stories about their memories of my mum and dad in the shop, and my dad being on the doorstep always chatting to people," she said.

"I've felt that the shop was more than just a toy and model shop, it was about that community hub. It’s just been really, so comforting hearing people’s stories."

The shop, which will reopen on 1 July, is known for its old-fashioned feel with boxes full of trains, planes and cars piled up from floor to ceiling.

Despite the overwhelming inventory, Mr Morgan had a knack for knowing exactly where everything was.

Ms James said she hoped to carry on her father's legacy but said it would take time to become as adept as he was: "It’s an Aladdin’s cave, it is stuffed jam packed full of goodies, models, planes trains."

"He'd always say to me and my husband, 'the shop’s there for you', but I knew how hard he worked, and that sort of employment wasn’t going to be an option for us."

Ms James's decision came after a tough period.

"My husband lost his dad in January, we both were made redundant, and two days after I finished my work, my dad passed away," she said.

"It was as if everything aligned to bring us back to Aberystwyth."

But she had her doubts about relocating from Llantwit Major, Vale of Glamorgan, back to her hometown.

"Aberystwyth is a wonderful place, I just wasn’t sure that 45 years after growing up in the shop, that this was where we were going to be," she said.
"But the people of Aberystwyth are just so wonderful, there has been just so much support. It’s a really difficult time when your parents pass away, and I’ve just been really supported by everybody."

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