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Small Business Strategy Inquiry 2025 - ACT and Bira call for members to share their voice

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on... Read more…

Beyond the discount: Restoring integrity to the cycle supply chain

18 Jun 2025

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.
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Bira welcomes Wales' business rates proposals but calls for key improvements

11 Jun 2025

Bira has welcomed the Welsh Government's consultation on business rate reforms for retail shops, whilst calling for significant improvements to ensure the proposals truly support high street... Read more…

New awards launch to champion Britain's independent high street heroes

9 Jun 2025

Retailers on Britain's high streets are being encouraged to put themselves forward for the first-ever Love Your High Street Awards, designed to celebrate the small businesses that bring... Read more…

"Tectonic shift" in employment law threatens independent retailer viability, warns Bira podcast

6 Jun 2025

Independent retailers are facing a "generational" transformation of employment law that could fundamentally change how small businesses operate, according to the final episode of Bira's first... Read more…

Retailers hope warm weather and bank holidays will boost high street sales

16 May 2025

ACT parent company Bira has said that members are hopeful the warm weather, Easter weekend and upcoming bank holidays will provide a much-needed boost to high street sales.
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Economic growth surges to 0.7%, but "April reality check" looms for high street retailers

15 May 2025

UK economy delivers strongest quarterly performance in a year despite forecasts of business downturn.
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Communities come together for Local Bike Shop Day 2025 celebrations

13 May 2025

Local Bike Shop Day 2025 brought a wave of... Read more…

ACT parent company Bira welcomes Bank of England's latest interest rate cut

8 May 2025

ACT parent company Bira has welcomed the Bank of England's decision to reduce interest rates from 4.5% to 4.25%, calling it a "much-needed boost" for the retail sector, including for cycling... Read more…

ACT parent company Bira responds to Beales' "Rachel Reeves Closing Down Sale" as iconic store makes final protest

8 May 2025

ACT parent company Bira has responded to the news that the 144-year-old Beales department store is staging a "Rachel Reeves Closing Down Sale" in its final weeks of trading, with giant yellow... Read more…

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Cytech partner Activate Cycle Academy to exhibit at GT Malverns Classic Mountain Bike Festival 2024

Posted on in Cycles News, Outdoor News

CytechCytech training provider Activate Cycle Academy is to exhibit at the GT Malverns Classic Mountain Bike Festival 2024, an event often described as the “Glastonbury of mountain biking.” The event - the UK’s largest mountain bike festival - takes place over the August Bank Holiday weekend (22nd - 25th August), at Eastnor Deer Park, Herefordshire.

The Malverns Classic prides itself on creating a hugely enjoyable and safe, family friendly cycling festival where music, entertainment, family activities and creativity collide to produce unmeasurable memories that capture the hearts and minds of all attendees. Last year, over 22,500 people attended this amazing event over the weekend!

ACAIt’s the Activate Cycle Academy team’s first year exhibiting at this iconic event, and they will be on Stand A5 in the Expo Village, offering information on all Cytech courses, tips and tricks on how to maintain your bike, plus full details about its industry-leading bike mechanics apprenticeship programme and how to start a successful career within the cycle industry.

MalvernsIn addition, at the festival, there will be racing for all ages and abilities across all disciplines, from Balance Bike Championships (for 2–5-year-olds), cross country racing, downhilling and the British Cycling 4X and Dual Slalom National Championships. You can bring your own bike and ride, as all courses are open to all festival attendees, even if you decide not to compete.

Full details about the GT Malverns MTB Festival can be found at malvernsclassic.com

Alongside the festival Cytech are offering £50 off their Theory one course with the code ‘PROMO’. The course can be completed online and in your own time, preceding the Technical one practical course and the two together combine to give you the full Cytech Technical one qualification. For more information head over to the Theory one website: cytechtheoryone.co.uk and to access the discount just use the promo code PROMO at the payment review page. Offer expires 31/08/2024.

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