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Independent retailers face Fresh challenges as UK inflation climbs to 3.8%

20 Aug 2025

ACT parent company Bira has expressed serious concern following today's announcement that UK inflation rose to 3.8% in July, higher than the expected 3.7% and marking the tenth consecutive month... Read more…

Bike industry continues to face challenges as profits and forecasts falter at Giant, Canyon and Shim

14 Aug 2025

The global bike industry remains under pressure as Shimano, Giant and Canyon all report weaker profits and subdued outlooks for 2025.
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ACT to join industry leaders at brand new cycling trade event this September

13 Aug 2025

The ACT is set to be in attendance at the inaugural Cycling Industry News Live (CIN Live) trade show, which is set to bring together industry-wide education, market insight and product showcases... Read more…

Independent retail crisis deepens as nearly half see sales plummet compared to last year

12 Aug 2025

Britain's high street crisis has deepened dramatically with nearly half of independent retailers, including many in the independent cycling retail sector, reporting sales have crashed compared... Read more…

Independent retailers slam £5.9bn "de minimis" import loophole as Government delays action

11 Aug 2025

ACT parent company Bira has condemned the Government's inaction over the "de minimis" import loophole following a Sky News investigation revealing £5.9 billion worth of cheap imports... Read more…

Criminals undermining legitimate retailers as trading standards collapse

7 Aug 2025

Bira has warned that criminals are undermining legitimate retailers as trading standards services collapse, following a new Which? investigation.
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ACT welcomes Government's new product safety laws

23 Jul 2025

A leading cycle traders association has backed the government's move to protect consumers from dangerous products sold through online marketplaces, following Royal Assent of the Product... Read more…

Small Business Strategy Inquiry 2025 - ACT and Bira call for members to share their voice

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on... Read more…

Beyond the discount: Restoring integrity to the cycle supply chain

18 Jun 2025

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.
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Bira welcomes Wales' business rates proposals but calls for key improvements

11 Jun 2025

Bira has welcomed the Welsh Government's consultation on business rate reforms for retail shops, whilst calling for significant improvements to ensure the proposals truly support high street... Read more…

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Cytech partner Activate Cycle Academy to exhibit at GT Malverns Classic Mountain Bike Festival 2024

Posted on in Cycles News, Outdoor News

CytechCytech training provider Activate Cycle Academy is to exhibit at the GT Malverns Classic Mountain Bike Festival 2024, an event often described as the “Glastonbury of mountain biking.” The event - the UK’s largest mountain bike festival - takes place over the August Bank Holiday weekend (22nd - 25th August), at Eastnor Deer Park, Herefordshire.

The Malverns Classic prides itself on creating a hugely enjoyable and safe, family friendly cycling festival where music, entertainment, family activities and creativity collide to produce unmeasurable memories that capture the hearts and minds of all attendees. Last year, over 22,500 people attended this amazing event over the weekend!

ACAIt’s the Activate Cycle Academy team’s first year exhibiting at this iconic event, and they will be on Stand A5 in the Expo Village, offering information on all Cytech courses, tips and tricks on how to maintain your bike, plus full details about its industry-leading bike mechanics apprenticeship programme and how to start a successful career within the cycle industry.

MalvernsIn addition, at the festival, there will be racing for all ages and abilities across all disciplines, from Balance Bike Championships (for 2–5-year-olds), cross country racing, downhilling and the British Cycling 4X and Dual Slalom National Championships. You can bring your own bike and ride, as all courses are open to all festival attendees, even if you decide not to compete.

Full details about the GT Malverns MTB Festival can be found at malvernsclassic.com

Alongside the festival Cytech are offering £50 off their Theory one course with the code ‘PROMO’. The course can be completed online and in your own time, preceding the Technical one practical course and the two together combine to give you the full Cytech Technical one qualification. For more information head over to the Theory one website: cytechtheoryone.co.uk and to access the discount just use the promo code PROMO at the payment review page. Offer expires 31/08/2024.

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