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Small Business Strategy Inquiry 2025 - ACT and Bira call for members to share their voice

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on... Read more…

Beyond the discount: Restoring integrity to the cycle supply chain

18 Jun 2025

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.
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Bira welcomes Wales' business rates proposals but calls for key improvements

11 Jun 2025

Bira has welcomed the Welsh Government's consultation on business rate reforms for retail shops, whilst calling for significant improvements to ensure the proposals truly support high street... Read more…

New awards launch to champion Britain's independent high street heroes

9 Jun 2025

Retailers on Britain's high streets are being encouraged to put themselves forward for the first-ever Love Your High Street Awards, designed to celebrate the small businesses that bring... Read more…

"Tectonic shift" in employment law threatens independent retailer viability, warns Bira podcast

6 Jun 2025

Independent retailers are facing a "generational" transformation of employment law that could fundamentally change how small businesses operate, according to the final episode of Bira's first... Read more…

Retailers hope warm weather and bank holidays will boost high street sales

16 May 2025

ACT parent company Bira has said that members are hopeful the warm weather, Easter weekend and upcoming bank holidays will provide a much-needed boost to high street sales.
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Economic growth surges to 0.7%, but "April reality check" looms for high street retailers

15 May 2025

UK economy delivers strongest quarterly performance in a year despite forecasts of business downturn.
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Communities come together for Local Bike Shop Day 2025 celebrations

13 May 2025

Local Bike Shop Day 2025 brought a wave of... Read more…

ACT parent company Bira welcomes Bank of England's latest interest rate cut

8 May 2025

ACT parent company Bira has welcomed the Bank of England's decision to reduce interest rates from 4.5% to 4.25%, calling it a "much-needed boost" for the retail sector, including for cycling... Read more…

ACT parent company Bira responds to Beales' "Rachel Reeves Closing Down Sale" as iconic store makes final protest

8 May 2025

ACT parent company Bira has responded to the news that the 144-year-old Beales department store is staging a "Rachel Reeves Closing Down Sale" in its final weeks of trading, with giant yellow... Read more…

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The Ice Cream of the Crop on Merseyside wins two more awards

Posted on in Business News

A family-run business that "people come from everywhere" to visit has won two awards. John Hughes is the proud owner of West Kirby's Ice Cream Shop which specialises in creating every flavour of ice cream imaginable, from bacon and maple syrup flavours to Cornish tea.

Ice cream

The Ice Cream Shop opened on Grange Road in 2020 during the peak of the coronavirus pandemic. Today, the shop attracts lengthy queues of customers throughout the year, with people travelling from all over the region for a taste of something new.

The store has become so popular it recently picked up two major awards. John has been honoured with Family Business of the Year and Newcomer Family Business with the Business Awards UK. His wife Diane, who works alongside John to manage the shop, has also been nominated for the Women's Business Awards.

John recently told the Liverpool Echo: "We're absolutely thrilled. They just came out of the blue. Everything that's happened has come off the back of the community and everyone's support. In the last year, it's really exploded. People are coming from everywhere to see us. We just can't believe it and we want to thank everyone for everything they've done to support us."

The road to becoming ice cream's answer to Willy Wonka has been a challenging one, but the initial inspiration for the family business came after John and Diane holidayed in Cyprus. It was on holiday that the couple stumbled across "a little old lady who had a 23-scoop freezer."

John said: "We noticed a little run-down shack with shutters and in it was this old lady selling ice cream. She had a huge selection to choose from and she seemed so content running a business out of what was essentially nothing. I turned to Diane, and I said, 'I could do that'. Now, I'm doing what I call "supermarket ice cream" to see which would make good flavours."

The challenge isn't locked to any specific unique flavour or combination; if you want it, John will make it. He added: "Companies have been coming to us and asking us to make this and that. We've made everything from breakfast cereal ice cream to bacon. We're more successful now than before we closed and by four o'clock on the weekend, the cabinet is empty."

John admitted the business takes more time away from his children than he'd like but they can't get enough of what their dad is creating. A special flavour, Auntie Nita's Cornish tea, made from clotted cream and jam, was also created as a tribute to his sister, Anita, who passed away. John said: "The family all love what I'm doing. It's hard sometimes not seeing people as much as I'd like but they know I'm doing what I love, and they all support me so much."

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