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Bira calls for business rates reform and action on overseas imports alongside new government investment

26 Mar 2026

Bira has welcomed the government's £319 million investment in high street revitalisation, while warning that without reform of business rates and action on overseas imports, many high... Read more…

Chancellor's High Street Roundtable | Campaign Update from ACT parent company Bira

19 Mar 2026

The Chancellor held a roundtable discussion on a future high street strategy last week, with Bira the sole voice representing smaller retail businesses. Read an update on Bira's place at a... Read more…

Independent bike shop takes stand against selling or repairing e-scooters with police echoing plea

18 Mar 2026

An independent bike shop is refusing to sell or repair e-scooters over concerns about how they are being used, with the area’s police force backing the call and urging others to follow... Read more…

ACT parent company Bira backs calls for online marketplace accountability over dangerous product safety failures

13 Mar 2026

Findings from consumer rights publication Which? add to calls from the E-Bike Positive campaign to better scrutinise these sites and promote quality e-bikes from reputable manufacturers and... Read more…

Independent retailers warn Spring Statement missed opportunity as geopolitical tensions threaten high street recovery

5 Mar 2026

ACT parent company Bira has warned that the Chanellor's Spring Statement offered no new support for high street businesses, as rising tensions in the Middle East threaten to push up energy... Read more…

Scottish bike shop and cafe expands into bigger premises as council recognises 'positive impact on economy'

3 Mar 2026

A Scottish bike repair shop and cafe has recently moved premises into a bigger unit thanks to a growth in business, with the local council noting the positive impact it would have on the local... Read more…

Local Bike Shop Week returns this May, with independent retailers reporting strong benefits from past events

19 Feb 2026

Local Bike Shop Week is approaching, with this year’s celebrations taking place from Sunday 3 May to Saturday 9 May 2026 - and retailers have highlighted the positive experiences they've... Read more…

Independent bike shops unite for inaugural Local Bike Shop Week celebration

17 Feb 2026

A week to celebrate and highlight the expertise and passion of independent bike shops across the UK is set to be held this May.
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ACT part of coalition letter calling for consultation on online VAT reform

16 Feb 2026

A 18-strong coalition of business organisations and tax experts, including the ACT and led-by its parent company Bira, has today written to the Exchequer Secretary to the Treasury calling for a... Read more…

Government's pub-only business rates package is "poor decision based on politics", ACT parent company Bira says

29 Jan 2026

The government's decision to give pubs a 15% business rates discount while excluding independent retailers is a "poor decision based on politics rather than what is good for the local economy",... Read more…

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The Ice Cream of the Crop on Merseyside wins two more awards

Posted on in Business News

A family-run business that "people come from everywhere" to visit has won two awards. John Hughes is the proud owner of West Kirby's Ice Cream Shop which specialises in creating every flavour of ice cream imaginable, from bacon and maple syrup flavours to Cornish tea.

Ice cream

The Ice Cream Shop opened on Grange Road in 2020 during the peak of the coronavirus pandemic. Today, the shop attracts lengthy queues of customers throughout the year, with people travelling from all over the region for a taste of something new.

The store has become so popular it recently picked up two major awards. John has been honoured with Family Business of the Year and Newcomer Family Business with the Business Awards UK. His wife Diane, who works alongside John to manage the shop, has also been nominated for the Women's Business Awards.

John recently told the Liverpool Echo: "We're absolutely thrilled. They just came out of the blue. Everything that's happened has come off the back of the community and everyone's support. In the last year, it's really exploded. People are coming from everywhere to see us. We just can't believe it and we want to thank everyone for everything they've done to support us."

The road to becoming ice cream's answer to Willy Wonka has been a challenging one, but the initial inspiration for the family business came after John and Diane holidayed in Cyprus. It was on holiday that the couple stumbled across "a little old lady who had a 23-scoop freezer."

John said: "We noticed a little run-down shack with shutters and in it was this old lady selling ice cream. She had a huge selection to choose from and she seemed so content running a business out of what was essentially nothing. I turned to Diane, and I said, 'I could do that'. Now, I'm doing what I call "supermarket ice cream" to see which would make good flavours."

The challenge isn't locked to any specific unique flavour or combination; if you want it, John will make it. He added: "Companies have been coming to us and asking us to make this and that. We've made everything from breakfast cereal ice cream to bacon. We're more successful now than before we closed and by four o'clock on the weekend, the cabinet is empty."

John admitted the business takes more time away from his children than he'd like but they can't get enough of what their dad is creating. A special flavour, Auntie Nita's Cornish tea, made from clotted cream and jam, was also created as a tribute to his sister, Anita, who passed away. John said: "The family all love what I'm doing. It's hard sometimes not seeing people as much as I'd like but they know I'm doing what I love, and they all support me so much."

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