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UK's E-Bike Positive campaign to be adopted by the BA & ACT

1 Dec 2025

As of Thursday 1st January 2026, the E-Bike Positive campaign will fall under the joint guardianship of the Bicycle Association (BA) and the Association of Cycle Traders (ACT).
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Cycle to work scheme escapes cap but ACT warns Budget fails cycle retailers on business rates and imports

26 Nov 2025

The ACT has welcomed the Government's decision not to impose a cap on the cycle to work scheme, calling it "common sense prevailing" after weeks of speculation threatened a vital sales tool for... Read more…

Independent retailers reject Black Friday as three-quarters refuse to participate

24 Nov 2025

More than three-quarters of independent retailers, including some of those in the cycling retail sector, are boycotting Black Friday this year, rejecting pressure... Read more…

Stop being a dumping ground for used e-bike batteries

11 Nov 2025

Used e-bike batteries are piling up because too many suppliers are failing to meet their legal obligations and it’s time to stop being polite about it, writes ACT Director Jonathan... Read more…

Independent retailers urge Chancellor - Boost business confidence or risk killing growth before it starts

7 Nov 2025

Britain's independent retailers, including those in the cycling retail sector, are calling on Chancellor Rachel Reeves to use the autumn budget to restore... Read more…

Independent retailers report worsening retail crime crisis as confidence in police response

17 Oct 2025

A shocking 83% of independent retailers say theft has worsened over the past year, whilst the vast majority of crimes now go unreported due to lack of police response, according to ACT parent... Read more…

ACT member gains coverage in local media thanks to focus on maintaining independent cycling retail presence

14 Oct 2025

ACT member Cyclo Monster has been recognised by local media for its commitment to keeping Derby’s cycling scene independent, community-focused and thriving.
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Experts share how to make your bike last longer – and why regular care pays off

10 Oct 2025

Cycling experts have shared their top tips in a new Guardian feature revealing how simple maintenance habits can extend the life of a bike and save riders from costly repairs.
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ACT parent company Bira welcomes £5bn Pride in Place programme

29 Sep 2025

Bira has welcomed the Government's announcement of a £5 billion Pride in Place programme, saying it will provide the kind of support high street businesses need to thrive.
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Scottish bike shop to celebrate 20-year anniversary with prize draw and instore event

24 Sep 2025

An independent Scottish cycling retailer is celebrating 20 years in business this month with a prize draw and ‘celebratory cupcakes’ during an event at the shop.
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The Ice Cream of the Crop on Merseyside wins two more awards

Posted on in Business News

A family-run business that "people come from everywhere" to visit has won two awards. John Hughes is the proud owner of West Kirby's Ice Cream Shop which specialises in creating every flavour of ice cream imaginable, from bacon and maple syrup flavours to Cornish tea.

Ice cream

The Ice Cream Shop opened on Grange Road in 2020 during the peak of the coronavirus pandemic. Today, the shop attracts lengthy queues of customers throughout the year, with people travelling from all over the region for a taste of something new.

The store has become so popular it recently picked up two major awards. John has been honoured with Family Business of the Year and Newcomer Family Business with the Business Awards UK. His wife Diane, who works alongside John to manage the shop, has also been nominated for the Women's Business Awards.

John recently told the Liverpool Echo: "We're absolutely thrilled. They just came out of the blue. Everything that's happened has come off the back of the community and everyone's support. In the last year, it's really exploded. People are coming from everywhere to see us. We just can't believe it and we want to thank everyone for everything they've done to support us."

The road to becoming ice cream's answer to Willy Wonka has been a challenging one, but the initial inspiration for the family business came after John and Diane holidayed in Cyprus. It was on holiday that the couple stumbled across "a little old lady who had a 23-scoop freezer."

John said: "We noticed a little run-down shack with shutters and in it was this old lady selling ice cream. She had a huge selection to choose from and she seemed so content running a business out of what was essentially nothing. I turned to Diane, and I said, 'I could do that'. Now, I'm doing what I call "supermarket ice cream" to see which would make good flavours."

The challenge isn't locked to any specific unique flavour or combination; if you want it, John will make it. He added: "Companies have been coming to us and asking us to make this and that. We've made everything from breakfast cereal ice cream to bacon. We're more successful now than before we closed and by four o'clock on the weekend, the cabinet is empty."

John admitted the business takes more time away from his children than he'd like but they can't get enough of what their dad is creating. A special flavour, Auntie Nita's Cornish tea, made from clotted cream and jam, was also created as a tribute to his sister, Anita, who passed away. John said: "The family all love what I'm doing. It's hard sometimes not seeing people as much as I'd like but they know I'm doing what I love, and they all support me so much."

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