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Independent retailers face Fresh challenges as UK inflation climbs to 3.8%

20 Aug 2025

ACT parent company Bira has expressed serious concern following today's announcement that UK inflation rose to 3.8% in July, higher than the expected 3.7% and marking the tenth consecutive month... Read more…

Bike industry continues to face challenges as profits and forecasts falter at Giant, Canyon and Shim

14 Aug 2025

The global bike industry remains under pressure as Shimano, Giant and Canyon all report weaker profits and subdued outlooks for 2025.
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ACT to join industry leaders at brand new cycling trade event this September

13 Aug 2025

The ACT is set to be in attendance at the inaugural Cycling Industry News Live (CIN Live) trade show, which is set to bring together industry-wide education, market insight and product showcases... Read more…

Independent retail crisis deepens as nearly half see sales plummet compared to last year

12 Aug 2025

Britain's high street crisis has deepened dramatically with nearly half of independent retailers, including many in the independent cycling retail sector, reporting sales have crashed compared... Read more…

Independent retailers slam £5.9bn "de minimis" import loophole as Government delays action

11 Aug 2025

ACT parent company Bira has condemned the Government's inaction over the "de minimis" import loophole following a Sky News investigation revealing £5.9 billion worth of cheap imports... Read more…

Criminals undermining legitimate retailers as trading standards collapse

7 Aug 2025

Bira has warned that criminals are undermining legitimate retailers as trading standards services collapse, following a new Which? investigation.
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ACT welcomes Government's new product safety laws

23 Jul 2025

A leading cycle traders association has backed the government's move to protect consumers from dangerous products sold through online marketplaces, following Royal Assent of the Product... Read more…

Small Business Strategy Inquiry 2025 - ACT and Bira call for members to share their voice

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on... Read more…

Beyond the discount: Restoring integrity to the cycle supply chain

18 Jun 2025

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.
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Bira welcomes Wales' business rates proposals but calls for key improvements

11 Jun 2025

Bira has welcomed the Welsh Government's consultation on business rate reforms for retail shops, whilst calling for significant improvements to ensure the proposals truly support high street... Read more…

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The Ice Cream of the Crop on Merseyside wins two more awards

Posted on in Business News

A family-run business that "people come from everywhere" to visit has won two awards. John Hughes is the proud owner of West Kirby's Ice Cream Shop which specialises in creating every flavour of ice cream imaginable, from bacon and maple syrup flavours to Cornish tea.

Ice cream

The Ice Cream Shop opened on Grange Road in 2020 during the peak of the coronavirus pandemic. Today, the shop attracts lengthy queues of customers throughout the year, with people travelling from all over the region for a taste of something new.

The store has become so popular it recently picked up two major awards. John has been honoured with Family Business of the Year and Newcomer Family Business with the Business Awards UK. His wife Diane, who works alongside John to manage the shop, has also been nominated for the Women's Business Awards.

John recently told the Liverpool Echo: "We're absolutely thrilled. They just came out of the blue. Everything that's happened has come off the back of the community and everyone's support. In the last year, it's really exploded. People are coming from everywhere to see us. We just can't believe it and we want to thank everyone for everything they've done to support us."

The road to becoming ice cream's answer to Willy Wonka has been a challenging one, but the initial inspiration for the family business came after John and Diane holidayed in Cyprus. It was on holiday that the couple stumbled across "a little old lady who had a 23-scoop freezer."

John said: "We noticed a little run-down shack with shutters and in it was this old lady selling ice cream. She had a huge selection to choose from and she seemed so content running a business out of what was essentially nothing. I turned to Diane, and I said, 'I could do that'. Now, I'm doing what I call "supermarket ice cream" to see which would make good flavours."

The challenge isn't locked to any specific unique flavour or combination; if you want it, John will make it. He added: "Companies have been coming to us and asking us to make this and that. We've made everything from breakfast cereal ice cream to bacon. We're more successful now than before we closed and by four o'clock on the weekend, the cabinet is empty."

John admitted the business takes more time away from his children than he'd like but they can't get enough of what their dad is creating. A special flavour, Auntie Nita's Cornish tea, made from clotted cream and jam, was also created as a tribute to his sister, Anita, who passed away. John said: "The family all love what I'm doing. It's hard sometimes not seeing people as much as I'd like but they know I'm doing what I love, and they all support me so much."

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