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8 May 2019

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29 Apr 2019

Tips on best practice email marketing for retailers
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3rd of sales took place online on Black Friday, this isn't a positive

Posted on in Business News

British Retail Consortium (BRC) figures show that 33.8% of non-food retail sales took place online during the November month, this is up by 1.2% from last year. These figures represent an all-time high for retail sales taking place online.

November 2018:

"Cemented Black Friday as an increasingly digital event, with a record one-in-every-three-products of non-food purchases made online during this month".

Helen Dickinson, chief executive of the BRC.

Black Friday week this year was bigger than last year.

online sales 

But, despite this being the highest month for online retail sales, ecommerce sales only grew slightly. Last November the growth of online sales of non-food products grew by 6.5%, however, this November the online sales only grew by 2.9%.

Not only this, like-for-like sales were down by 0.5% whereas, a year ago they were up by 0.6%.

Sales growth in November fell to its lowest rate in seven years.

BRC puts this down to the tough conditions following the decision to leave the EU in 2016 and the weakening consumer demand and falling confidence.

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