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Local Bike Shop Day 2020 save the date

22 May 2019

We are excited to announce that following the success of this year's event we are already busy preparing for next year's big day.
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Local Bike Shop Day 2019 busiest day ever!

16 May 2019

Local Bike Shop Day is the one day a year when independent bike shops across the UK can come together to celebrate their distinctive culture. It's the day for local bike shops to showcase their... Read more…

Ultimate guide to advertising on Facebook

15 May 2019

Are you interested in learning how to run Facebook ads? This is a step-by-step guide of best practices to advertising.
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Use your online presence to keep your business thriving

8 May 2019

How to use your online presence to keep your business thriving
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Drive impulse sales

8 May 2019

You can influence customers acting on impulse and boost your sales
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Children's creative summer workshops

8 May 2019

Summer holidays can keep crafters away from their hobby and away from visiting your store. Running children's workshops can open your store to those crafters with children and parents looking to... Read more…

Call for evidence on retail violence

8 May 2019

The Home Office is calling on all retailers to provide evidence on retail violence in order for the government to understand the true impact of violence and abuse on retailers.
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Harness Instagram for your business

8 May 2019

Instagram is a huge part of a business's online presence today, why not learn the top tips on getting the most from Instagram?
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Your thoughts on Local Bike Shop Day

8 May 2019

Local Bike Shop Day took place just over the weekend and we want to hear from you. What was Local Bike Shop Day for you?
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Samways and Son are 70 years old!

8 May 2019

It is not very often that a business can say they have been trading for 70 years, but Samways and Son now can.
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Reinventing yourself to succeed

Posted on in Business News, Cycles News

business success The High Street isn't failing, it is buoyant and flourishing.

What is failing are the businesses without a plan, without innovation and without drive.

As businesses, you want to go back to the basics; product, price and people.

You want to reinvent yourself and your business through your people. People are the most important asset of a business.

Today:

  • Drive commercial layout
  • Drive innovation
  • Drive a confident team

You want to drive sales through the shop floor layout, drive sales with an engaged team and drive your sales through innovation and new initiatives.

Drive commercial layout

Today's customer demands an exciting experience, they want to shop in an interesting environment that is memorable.
Visual merchandising is important, so start increasing your sales through improved £££ per square foot. Think about point of sale (POS)! Your shop's entrance should be a best seller or non-distressed offer. Your entrance should change every couple of days because it's what people notice first.

Footfall numbers in today's day and age aren't as important as conversion rates based on a target. Footfall is something you can only influence to an extent. Make targets, meet targets and then drive those targets higher and higher.

Drive innovation

Visual merchandising, hotspots, themes and focal points are your key to best sellers. There are key focal points around your stores so utilise them in the best way.

hotspots 

Drive a confident team

Your team is the most important asset to your business.

Give your team goals and reward their success.

Start small and think about bringing your sales up by 10-20% and grow from there.

You want to invest in your staff. That could be through ideas or incentives but get your staff out into the store rather than behind the till, engaging with customers about the products they are passionate about.

One of the biggest things that stores fall short on is the add-on sale. Start communicating with your customers, a lot of customers don't randomly wander into stores, they are there for a reason even if that reason is merely curiosity.

The add-on sale is a forgotten version of sales, every fifth person says yes. The add-on sale isn't about being pushy but rather about communicating and serving the customer.

You want to reinvent yourself and your business all the time.

This doesn't mean changing what you sell but changing how you sell

 

 

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