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Brexit: Update

18 Mar 2019

Latest updates on Brexit and the parliamentary votes
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Making Tax Digital: Update

18 Mar 2019

The government has recently presented new information surrounding Making Tax Digital
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Making Tax Digital Deadline: 1st of April

11 Mar 2019

Now with less than a month until Making Tax Digital (MTD) requirements come into force for VAT, make sure you are ready
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Brexit update: Government announces Workers' Rights Protections

11 Mar 2019

The government has announced the Workers' Rights Protections for Brexit
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APPCG Tackling cycle theft meeting

8 Mar 2019

Over 50% of all bike owners have had a bike stolen, accounting for 2% of all reported crimes. Join us at the next APPCG meeting to tackle cycle theft.
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Belhaven Bikes takes part in another LBSD!

6 Mar 2019

Belhaven Bikes, born in 2005, is an indie bike shop representing the local community of Dunbar and beyond
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Focus on people, both your staff and customers

6 Mar 2019

In retail, it is becoming more and more apparent that corporate strategies and emotional intelligence are at the frontline of a flourishing, buoyant store
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Are you ready?

6 Mar 2019

Organisation total minimum contributions to be paid into staff pension schemes increase on 6th April 2019
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10 Global Predictions for Retail 2019

4 Mar 2019

Expert consultancy firm AlixPartners take a look at the challenges and opportunities that face retail in 2019.

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Rural MPs supporting Local Shops

1 Mar 2019

MPs are supporting the rural convenience stores that are an indispensable hub for thousands of isolated communities across the UK
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Reinventing yourself to succeed

Posted on in Business News, Cycles News

business success The High Street isn't failing, it is buoyant and flourishing.

What is failing are the businesses without a plan, without innovation and without drive.

As businesses, you want to go back to the basics; product, price and people.

You want to reinvent yourself and your business through your people. People are the most important asset of a business.

Today:

  • Drive commercial layout
  • Drive innovation
  • Drive a confident team

You want to drive sales through the shop floor layout, drive sales with an engaged team and drive your sales through innovation and new initiatives.

Drive commercial layout

Today's customer demands an exciting experience, they want to shop in an interesting environment that is memorable.
Visual merchandising is important, so start increasing your sales through improved £££ per square foot. Think about point of sale (POS)! Your shop's entrance should be a best seller or non-distressed offer. Your entrance should change every couple of days because it's what people notice first.

Footfall numbers in today's day and age aren't as important as conversion rates based on a target. Footfall is something you can only influence to an extent. Make targets, meet targets and then drive those targets higher and higher.

Drive innovation

Visual merchandising, hotspots, themes and focal points are your key to best sellers. There are key focal points around your stores so utilise them in the best way.

hotspots 

Drive a confident team

Your team is the most important asset to your business.

Give your team goals and reward their success.

Start small and think about bringing your sales up by 10-20% and grow from there.

You want to invest in your staff. That could be through ideas or incentives but get your staff out into the store rather than behind the till, engaging with customers about the products they are passionate about.

One of the biggest things that stores fall short on is the add-on sale. Start communicating with your customers, a lot of customers don't randomly wander into stores, they are there for a reason even if that reason is merely curiosity.

The add-on sale is a forgotten version of sales, every fifth person says yes. The add-on sale isn't about being pushy but rather about communicating and serving the customer.

You want to reinvent yourself and your business all the time.

This doesn't mean changing what you sell but changing how you sell

 

 

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