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Local Bike Shop Day 2020 save the date

22 May 2019

We are excited to announce that following the success of this year's event we are already busy preparing for next year's big day.
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Local Bike Shop Day 2019 busiest day ever!

16 May 2019

Local Bike Shop Day is the one day a year when independent bike shops across the UK can come together to celebrate their distinctive culture. It's the day for local bike shops to showcase their... Read more…

Ultimate guide to advertising on Facebook

15 May 2019

Are you interested in learning how to run Facebook ads? This is a step-by-step guide of best practices to advertising.
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Use your online presence to keep your business thriving

8 May 2019

How to use your online presence to keep your business thriving
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Drive impulse sales

8 May 2019

You can influence customers acting on impulse and boost your sales
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Children's creative summer workshops

8 May 2019

Summer holidays can keep crafters away from their hobby and away from visiting your store. Running children's workshops can open your store to those crafters with children and parents looking to... Read more…

Call for evidence on retail violence

8 May 2019

The Home Office is calling on all retailers to provide evidence on retail violence in order for the government to understand the true impact of violence and abuse on retailers.
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Harness Instagram for your business

8 May 2019

Instagram is a huge part of a business's online presence today, why not learn the top tips on getting the most from Instagram?
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Your thoughts on Local Bike Shop Day

8 May 2019

Local Bike Shop Day took place just over the weekend and we want to hear from you. What was Local Bike Shop Day for you?
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Samways and Son are 70 years old!

8 May 2019

It is not very often that a business can say they have been trading for 70 years, but Samways and Son now can.
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Creating an SEO Strategy for 2019

Posted on in Business News, Cycles News

SEOSearch engine optimization (SEO) is a key factor within marketing, but it is also not what it used to be.

Today, SEO strategies shouldn't focus on keywords.

This may sound foreign as keywords have always been a major feature in SEO strategies but just creating content for the keywords your customers are searching for is arduous and incorrect.

"SEO is a highly specialized content strategist and helps a business discover opportunities to answer questions people have about the industry via search engines" - Hubspot.

There are three types of SEO strategies:

  • On-page SEO
  • Off-page SEO
  • Technical SEO

On-page SEO: focuses on optimising the content that is on the page to help boost the website's ranking for specific keywords.

Off-page SEO: focuses on links from the internet that are directing to the website. The number of backlink and publishers with your link builds trust in the eyes of the search engine and causes your website to rank higher.

Technical SEO: focuses on examining the backend of a website to see how the webpage is set up. This is all about a website's architecture.

SEO is not a one fits all process, as a business you need to examine your industry, find out what's important to your audience and develop a strategy that puts the right content in front of that audience.

In order to figure out your business' SEO process, you can use Hubspot's 9-step process to ensure all your SEO bases are covered for 2019.

  1. Make a list of topics
  2. Make a list of long-tail keywords based on these topics
  3. Build pages for each topic
  4. Set up a blog
  5. Blog each week to develop page authority
  6. Create a link-building plan
  7. Compress all media before putting it on your website
  8. Stay current on SEO news & practices
  9. Measure and track your content's success

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