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Small Business Strategy Inquiry 2025 - ACT and Bira call for members to share their voice

20 Jun 2025

The House of Commons Business and Trade Committee has asked the ACT, and its parent company Bira, to help them reach out to small business retailers across the country, for their quick input on... Read more…

Beyond the discount: Restoring integrity to the cycle supply chain

18 Jun 2025

The Association of Cycle Traders believes the time has come for greater accountability throughout our supply chain, writes ACT Director Jonathan Harrison in an article published for BikeBiz.
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Bira welcomes Wales' business rates proposals but calls for key improvements

11 Jun 2025

Bira has welcomed the Welsh Government's consultation on business rate reforms for retail shops, whilst calling for significant improvements to ensure the proposals truly support high street... Read more…

New awards launch to champion Britain's independent high street heroes

9 Jun 2025

Retailers on Britain's high streets are being encouraged to put themselves forward for the first-ever Love Your High Street Awards, designed to celebrate the small businesses that bring... Read more…

"Tectonic shift" in employment law threatens independent retailer viability, warns Bira podcast

6 Jun 2025

Independent retailers are facing a "generational" transformation of employment law that could fundamentally change how small businesses operate, according to the final episode of Bira's first... Read more…

Retailers hope warm weather and bank holidays will boost high street sales

16 May 2025

ACT parent company Bira has said that members are hopeful the warm weather, Easter weekend and upcoming bank holidays will provide a much-needed boost to high street sales.
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Economic growth surges to 0.7%, but "April reality check" looms for high street retailers

15 May 2025

UK economy delivers strongest quarterly performance in a year despite forecasts of business downturn.
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Communities come together for Local Bike Shop Day 2025 celebrations

13 May 2025

Local Bike Shop Day 2025 brought a wave of... Read more…

ACT parent company Bira welcomes Bank of England's latest interest rate cut

8 May 2025

ACT parent company Bira has welcomed the Bank of England's decision to reduce interest rates from 4.5% to 4.25%, calling it a "much-needed boost" for the retail sector, including for cycling... Read more…

ACT parent company Bira responds to Beales' "Rachel Reeves Closing Down Sale" as iconic store makes final protest

8 May 2025

ACT parent company Bira has responded to the news that the 144-year-old Beales department store is staging a "Rachel Reeves Closing Down Sale" in its final weeks of trading, with giant yellow... Read more…

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Creating an SEO Strategy for 2019

Posted on in Business News, Cycles News

SEOSearch engine optimization (SEO) is a key factor within marketing, but it is also not what it used to be.

Today, SEO strategies shouldn't focus on keywords.

This may sound foreign as keywords have always been a major feature in SEO strategies but just creating content for the keywords your customers are searching for is arduous and incorrect.

"SEO is a highly specialized content strategist and helps a business discover opportunities to answer questions people have about the industry via search engines" - Hubspot.

There are three types of SEO strategies:

  • On-page SEO
  • Off-page SEO
  • Technical SEO

On-page SEO: focuses on optimising the content that is on the page to help boost the website's ranking for specific keywords.

Off-page SEO: focuses on links from the internet that are directing to the website. The number of backlink and publishers with your link builds trust in the eyes of the search engine and causes your website to rank higher.

Technical SEO: focuses on examining the backend of a website to see how the webpage is set up. This is all about a website's architecture.

SEO is not a one fits all process, as a business you need to examine your industry, find out what's important to your audience and develop a strategy that puts the right content in front of that audience.

In order to figure out your business' SEO process, you can use Hubspot's 9-step process to ensure all your SEO bases are covered for 2019.

  1. Make a list of topics
  2. Make a list of long-tail keywords based on these topics
  3. Build pages for each topic
  4. Set up a blog
  5. Blog each week to develop page authority
  6. Create a link-building plan
  7. Compress all media before putting it on your website
  8. Stay current on SEO news & practices
  9. Measure and track your content's success

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