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Local Bike Shop Day 2019 busiest day ever!

16 May 2019

Local Bike Shop Day is the one day a year when independent bike shops across the UK can come together to celebrate their distinctive culture. It's the day for local bike shops to showcase their... Read more…

Ultimate guide to advertising on Facebook

15 May 2019

Are you interested in learning how to run Facebook ads? This is a step-by-step guide of best practices to advertising.
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8 May 2019

How to use your online presence to keep your business thriving
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Drive impulse sales

8 May 2019

You can influence customers acting on impulse and boost your sales
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Children's creative summer workshops

8 May 2019

Summer holidays can keep crafters away from their hobby and away from visiting your store. Running children's workshops can open your store to those crafters with children and parents looking to... Read more…

Call for evidence on retail violence

8 May 2019

The Home Office is calling on all retailers to provide evidence on retail violence in order for the government to understand the true impact of violence and abuse on retailers.
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Harness Instagram for your business

8 May 2019

Instagram is a huge part of a business's online presence today, why not learn the top tips on getting the most from Instagram?
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Your thoughts on Local Bike Shop Day

8 May 2019

Local Bike Shop Day took place just over the weekend and we want to hear from you. What was Local Bike Shop Day for you?
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Samways and Son are 70 years old!

8 May 2019

It is not very often that a business can say they have been trading for 70 years, but Samways and Son now can.
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Email marketing best practice for retailers

29 Apr 2019

Tips on best practice email marketing for retailers
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Harness Instagram for your business

Posted on in Business News, Cycles News

instagramInstagram is a major part of any businesses online presence.

Instagram has become a more fundamental tool for small businesses over the last couple of years. For small businesses, social media is there to find and sell your niche.

For a small business, it is all about the unique brand that you offer. You can use Instagram to your advantage here by creating a personality for your unique brand and selling this personality.

The key to Instagram is all about building the right following for your business and this doesn't take a long time.

Here are four simple tips to help you get the most out of Instagram:

Tailor Instagram to suit your needs

Instagram is multipurpose, you need to figure out how Instagram can support your business and take advantage of what Instagram can do for you.

Clever photography

Instagram is the perfect platform to sell your niche.

Put your brand at the centre of your mind, what is your brand? Who is your market? What is your colour scheme? What is the message behind your brand?

These questions will help you to decide how you build your Instagram profile. One of the first things you should consider is your colour scheme and the personality of your business. If you decide that black and white is the right colour scheme for our platform then this needs to be consistent throughout all your photos. Instagram is more than just images, your profile is a canvas that you can mould to your business.

#Hashtags are your friend

Hashtags are a great way to get the key message out.

Create a bank of unique hashtags for your business.

Spark conversations and engage with other accounts

There is a level of distrust across any social media platforms because there is no direct contact or communication. You can change this by engaging with your users through Instagram stories, private messaging and in the comments of your posts.

Instagram is an incredibly interesting and key player in the social media game. Take your profile and create the canvas for your business.

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