Search News

Results: 1-10 of 257


ACS Covid-19 Impact Survey Reveals How Stores Have Adapted Since Lockdown

27 May 2020

New findings from the Association of Convenience Stores have revealed the challenges faced by retailers and colleagues since the lockdown, and the changes that they have made in store to... Read more…

ActSmart raises hundreds of pounds so far for charity via it's free subscription!

27 May 2020

Since kicking off it's charity appeal bronze subscription on the 28thof April, ActSmart has since raised hundreds to support the National Emergencies Trust!
 
Read more…

GCA shows the power of cards during lock-down with emotional film

27 May 2020

Award winning artists, and Greeting Card Association (GCA) members, Lanther Black, have written and produced a film for the GCA illustratingthe joy of receiving a card
Read more…

Non-essential retailers to reopen as early as 15 June, government says

26 May 2020

Prime Minister Boris Johnson announced in yesterday's conference that non-essential retailers will be able to reopen stores in England from June 15 as long as social distancing measures are... Read more…

IRC launches ‘We are open' online directory to promote small shops and business still open

14 May 2020

Open shops and small businesses are urged to add themselves to the new ‘We are open' interactive map
Read more…

FCA seeks legal judgement to clarify whether insurers should pay CV-19 claims made by firms

14 May 2020

More than a million businesses forced to close during the coronavirus lockdown may know whether insurers will have to pay previously rejected business interruption claims in a matter of... Read more…

Free ActSmart subscription to help businesses through Covid-19

14 May 2020

ActSmart are offering three months of FREE access to to a range of services and support with the ActSmart bronze subscription in return for a small charitable donation
Read more…

250 free-of-charge digital Out of Home campaigns offered to local businesses

13 May 2020

Free Out of Home campaigns will help local entrepreneurs across the UK to highlight how they've adapted to continue trading in the current circumstances.
Read more…

Working safely during COVID-19 in shops and branches

13 May 2020

A summary of the specific guidance for shops on working safely
Read more…

How consumer behaviour has changed among the British public in the face of COVID-19

10 May 2020

Recent research undertaken by the Institute of Customer Service displays evidence that the British public now place higher value on customer service that they did before COVID-19
Read more…

Back to news menu

Drive impulse sales

Posted on in Business News, Cycles News

impulse salesActing on impulse is something that you can influence.

Part of our human nature is to act on impulse and this includes impulse purchases from time to time.

Building impulse purchasing into your marketing plan may sound impossible because the definition of an impulse purchase is an unplanned purchase. But you can. Many brands use impulse purchasing as a central feature of their marketing plan.

British shoppers make £21.7 billion worth of impulse purchases per annum.

To drive impulse purchasing you need to apply these three key tactics.

The product needs to be interesting, instantly understandable and something that customers can see as a virtuous choice.

Creating an air of urgency around the product is a key tactic to impulse buying.

Effectively displaying the product is also crucial because once the product is in the customer's hands you're nine parts home.

The impulse purchasing journey is very simple but it is also very easy to place barriers that affect the simplicity of impulse buying.

What is the journey?

The customer needs to be able to see the product and pick the product up.

Impulse purchasing plays very much on our fear of missing out. It is a great marketing tool for the little things and best sellers throughout the year. One of the most forgotten tips when marketing impulse products is the time of the year. Products can be marketed for holidays like Christmas or Halloween or birthdays or even bank holiday weekends.

Back to news menu

Add a comment

Your email address will only be used to contact you regarding this comment.
We will not share your email address with anyone and it will not be published on the website.