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Keeping Britain's Independent Retail Alive

17 Jul 2019

As indepedent businesses are increasingly affected by political factors and a lack of government support, the UK retail industry is becoming a crisis situation with hundreds of independent... Read more…

Search For Britain's Best Small Shop of 2019 Gets Underway

4 Jul 2019

The annual search to find Britain’s Best Small Shop, a competition managed by the Independent Retailers Confederation (IRC), begins today with a focus on consumer engagement and how... Read more…

Rising costs halt plans for walking and cycling crossing

25 Jun 2019

The plans for a new Thames walking and cycling crossing from Canary Wharf to Rotherhithe in London have been halted due to the rising costs
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Get involved in Local Bike Shop Day

24 Jun 2019

Local Bike Shop Day celebrates independent bike shops all around the UK
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Huge increase in e-bike sales expected

12 Jun 2019

The e-bike market is forecasted to grow further across the UK competing with the car for short distances.
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How retailers are responding to online growth

12 Jun 2019

The growth of the online market space within retail is having a wider effect on the high street.
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Effective email marketing campaigns

12 Jun 2019

Newsletters are an incredibly popular means to engaging with consumers but on any given day our inboxes are flooded with a plethora of automated email newsletters, so how do you stand out?
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Report on violence in your store

12 Jun 2019

The Association of Convenience Stores (ACS) and the Home Office have been campaigning to raise awareness of violence and abuse towards retailers to encourage action and change.
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Love to Ride & The ACT

5 Jun 2019

Getting more people on bikes and using their local bike shops is a shared goal of Love to Ride and the ACT so we are doing it together.
Read more…

A guide to building a landing page

30 May 2019

15 key things to check when building a landing page Read more…

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Drive impulse sales

Posted on in Business News, Cycles News

impulse salesActing on impulse is something that you can influence.

Part of our human nature is to act on impulse and this includes impulse purchases from time to time.

Building impulse purchasing into your marketing plan may sound impossible because the definition of an impulse purchase is an unplanned purchase. But you can. Many brands use impulse purchasing as a central feature of their marketing plan.

British shoppers make £21.7 billion worth of impulse purchases per annum.

To drive impulse purchasing you need to apply these three key tactics.

The product needs to be interesting, instantly understandable and something that customers can see as a virtuous choice.

Creating an air of urgency around the product is a key tactic to impulse buying.

Effectively displaying the product is also crucial because once the product is in the customer's hands you're nine parts home.

The impulse purchasing journey is very simple but it is also very easy to place barriers that affect the simplicity of impulse buying.

What is the journey?

The customer needs to be able to see the product and pick the product up.

Impulse purchasing plays very much on our fear of missing out. It is a great marketing tool for the little things and best sellers throughout the year. One of the most forgotten tips when marketing impulse products is the time of the year. Products can be marketed for holidays like Christmas or Halloween or birthdays or even bank holiday weekends.

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