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Environment Bill Returns to Parliament

25 Feb 2020

The Environment Bill includes commitments on tackling plastic pollution and details how they plan on meeting the net-zero target by 2050
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Government Announces Ban on the Sale of Wood and Solid Fuels from 2021

25 Feb 2020

The Department for Environment, Food and Rural Affairs have announced plans to introduce restrictions on the sale of wood and a ban on coal from next year
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Some Local Bike Shop Day ideas to get you going

24 Feb 2020

Ideas that can help you to get your customers and the wider community involved in Local Bike Shop Day

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Free trade entry for The London Bike Show through the ACT

17 Feb 2020

Register for your free trade entry to London Bike Show now Read more…

The Best Small Shops competition gets a new look

14 Feb 2020

The IRC are delighted to announce a rebranding of the Best Small Shops competition to celebrate the fast-paced level of growth and to further amplify the competition

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Redesigning Retail

6 Feb 2020

How big brands are turning the traditional retail model it on its head.
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Calling all Knitters and Crocheters to take part in Reading University survey

4 Feb 2020

The Director at Stitchlinkshas put out a request to all who enjoy knitting or crocheting to take part in a study to explore the psychological effects of knitting and crocheting.
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A Brexit timeline for indie retailers

31 Jan 2020

Tonight the UK will leave the EU at 11pm GMT, ending a 46-year relationship, but what will this mean for independent retailers?

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Indie Retail Calendar 2020: February

30 Jan 2020

The Indie Retail eCommerce calendar for the month ahead to plan your sales & marketing strategies
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Indie Retail to Launch New Monthly Newsletter

29 Jan 2020

On Friday 31st January Indie Retail will be launching a monthly newsletter to be sent out to subscribing independent shops.
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Ultimate guide to advertising on Facebook

Posted on in Business News

FacebookAdvertising on Facebook is both incredibly simple yet complex.

There are more than 2.3 billion people using Facebook every month with almost 1.6 billion users every day. Facebook is a platform that offers business's the unique opportunity to augment organic efforts.

But with Facebook advertising, you need to understand everything about your demographic in order to make your investment of time and money worthwhile.

You need to be able to answer a series of questions, are you targeting the right audience? Are you running the right style of ad for your objective? The list goes on.

If you are interested you can browse a free look book showcasing 50 Facebook Ad Examples That We Actually Clicked.  

When creating a Facebook advertising campaign the first step to it all is to choose an objective. With Facebook there are 11 different objectives you can choose from ranging from general brand awareness to increasing traffic.

Once you have decided on your primary objective the next step in your journey to creating the right Facebook ad for you is configuring your target audience. You may have to test a couple targeting options before you reach an audience that fits your niche but Facebook offers an audience definition gauge - offers a potential reach number based on your selected properties.

Once you are happy with your audience set, you need to set your budget. Facebook allows you to either set a daily or lifetime budget. A daily budget is the right choice for you if you want your ad to run continuously throughout the day. A lifetime budget is perfect if you are looking to run your ad for a specified length of time.

The last and final step to creating the right ad for you is the appearance of your ad. What do you want your ad to look like? Think back to your original objective. Facebook will present you with different designs based on your primary objective so you are not entirely on your own.

Once your ad is up and running the best thing to do is to keep an eye on it using the Facebook Ad Manager and your marketing software. This is the best way to track your ads and find out what works and what may need tweaking in the future.

If you are interested in a more in-depth step-by-step guide to Facebook advertising click here.

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